4.5.1
Global Culture
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Global Culture
Because of globalisation, there is a global culture emerging which is based on Western ideas, consumption patterns and attitudes towards the physical environment.

What is culture?
- Culture describes a system of shared meaning.
- The culture of a place or a person is made up of lots of different parts including traditions, language, values, religion and leisure activities.

What is cultural diffusion?
- Cultural diffusion is the spreading of a culture into another.
- Cultural diffusion happens as a result of globalisation through TNCs (transnational corporations), global media corporations, tourism and migration.
- Some communities see cultural diffusion as a threat if it means the loss of their own local culture.
- E.g. The loss of tribal lifestyles in Papua New Guinea.

Migration and cultural diffusion
- Migration causes cultural diffusion. People moving to a new part of the world take their language, their customs and often their food with them.
- It is important to recognise that cultural diffusion is not just Western culture spreading.
- E.g. The rise of Indian cuisine in the UK is an example of Indian culture spreading from migrants to the UK.

Tourism and cultural diffusion
- When tourists visit a country, they expose that culture to their fashion, their food preferences and their way of life.

TNCs and cultural diffusion
- Some communities see cultural diffusion as an opportunity because it can lead to increased foreign direct investment (FDI) in their country through the relocation of TNCs.
- It is an increasingly ‘Westernised’ culture that is spreading.
- E.g. Disney and Netflix are global TNCs that spread aspects of American culture across the globe through their films and TV shows.
The Impact of Spreading Western Culture
This spread of a Western culture has impacts on both people and the environment.

Environmental impacts - China
- In China, the middle class is growing rapidly. As people gain more disposable income, their diets are changing to increasingly match those of the Western world.
- This means a huge increase in demand for meat and so has many environmental impacts. It is causing an increase in deforestation as trees are cleared to use for cattle ranches.

Environmental impacts - food
- Beef and lamb are the most emissions-intensive food. This is because of the methane produced by the animals.
- By 2015, China had become the world’s biggest market for processed food.

Opportunities for disadvantaged groups
- The spread of Western culture also means new opportunities for previously disadvantaged groups.
- For example, the Paralympic movement. As a global culture of acceptance of people with disabilities spreads (particularly to emerging and developing countries), these groups are getting new opportunities.
- This growing acceptance of people with disabilities was seen in the London 2012 Paralympics, which sold out - the first Paralympic games to do so.
1Tectonic Processes & Hazards
1.1Tectonic Processes & Hazards
1.2Natural Disasters
1.3Natural Disaster Case Studies
1.4Trends & Patterns
2Option 2A: Glaciated Landscapes & Change
2.1Glaciated Landscapes Over Time
2.2Periglacial Landscapes
2.3Glacial Processes
2.4Glacial Landforms
3Option 2B: Coastal Landscapes & Change
3.1Coastal Landscapes
3.2Coastal Erosion & Deposition
3.3Coastal Risks
4Globalisation
4.1Globalisation
4.2Negatives of Globalisation
4.3Global Shift
4.5Culture
4.6Measuring Development
5Option 4A: Regenerating Places
5.1Types of Economies
5.2Function of Places
5.3Regeneration
5.4Regeneration Case Studies
6Option 4B: Diverse Places
6.1Population Structure
6.2Past & Present Connections
6.3Urban & Rural Spaces
6.4Diversity
6.5Urban & Rural Case Studies
6.6Case Study - Tower Hamlets
6.7Case Study - Sturton-le-Steeple
7The Water Cycle & Water Insecurity (A2 only)
7.1Hydrological Processes Global to Local
7.2Influences on the Water Cycle
7.3Water Insecurity
8The Carbon Cycle & Energy Security (A2 only)
8.1The Carbon Cycle
8.2Energy Consumption
8.3Alternative Energy
8.4Growing Demand for Resources
9Superpowers (A2 only)
9.1Superpowers
9.2Hard & Soft Power
9.2.1Hard & Soft Power9.2.2Emerging Powers - China Rivalry9.2.3Emerging Powers - Chinese Sources of Power9.2.4Emerging Powers - Brazil9.2.5Emerging Powers - Russia9.2.6Emerging Powers - India9.2.7Theories of Development9.2.8Power Case Studies: Chinese One Belt One Road9.2.9Power Case Studies: Pakistan Nuclear Arms9.2.10Power Case Studies: OPEC
9.3IGOs, TNCs & Alliances
10Option 8A: Health & Human Rights (A2 only)
10.1Human Development
10.2Role of Governments & IGOs
10.3Human Rights
10.4Interventions
11Option 8B: Migration & Identity (A2 only)
11.1Globalisation & Migration
11.2Consequences of Migration
11.3Nation States
11.4Responses to Global Migration
Jump to other topics
1Tectonic Processes & Hazards
1.1Tectonic Processes & Hazards
1.2Natural Disasters
1.3Natural Disaster Case Studies
1.4Trends & Patterns
2Option 2A: Glaciated Landscapes & Change
2.1Glaciated Landscapes Over Time
2.2Periglacial Landscapes
2.3Glacial Processes
2.4Glacial Landforms
3Option 2B: Coastal Landscapes & Change
3.1Coastal Landscapes
3.2Coastal Erosion & Deposition
3.3Coastal Risks
4Globalisation
4.1Globalisation
4.2Negatives of Globalisation
4.3Global Shift
4.5Culture
4.6Measuring Development
5Option 4A: Regenerating Places
5.1Types of Economies
5.2Function of Places
5.3Regeneration
5.4Regeneration Case Studies
6Option 4B: Diverse Places
6.1Population Structure
6.2Past & Present Connections
6.3Urban & Rural Spaces
6.4Diversity
6.5Urban & Rural Case Studies
6.6Case Study - Tower Hamlets
6.7Case Study - Sturton-le-Steeple
7The Water Cycle & Water Insecurity (A2 only)
7.1Hydrological Processes Global to Local
7.2Influences on the Water Cycle
7.3Water Insecurity
8The Carbon Cycle & Energy Security (A2 only)
8.1The Carbon Cycle
8.2Energy Consumption
8.3Alternative Energy
8.4Growing Demand for Resources
9Superpowers (A2 only)
9.1Superpowers
9.2Hard & Soft Power
9.2.1Hard & Soft Power9.2.2Emerging Powers - China Rivalry9.2.3Emerging Powers - Chinese Sources of Power9.2.4Emerging Powers - Brazil9.2.5Emerging Powers - Russia9.2.6Emerging Powers - India9.2.7Theories of Development9.2.8Power Case Studies: Chinese One Belt One Road9.2.9Power Case Studies: Pakistan Nuclear Arms9.2.10Power Case Studies: OPEC
9.3IGOs, TNCs & Alliances
10Option 8A: Health & Human Rights (A2 only)
10.1Human Development
10.2Role of Governments & IGOs
10.3Human Rights
10.4Interventions
11Option 8B: Migration & Identity (A2 only)
11.1Globalisation & Migration
11.2Consequences of Migration
11.3Nation States
11.4Responses to Global Migration
Practice questions on Global Culture
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 1What is the rise of Indian cuisine in the UK an example of?Multiple choice
- 2Environmental impacts of Western culture on China:Fill in the list
- 3What are the two most emissions-intensive foods?Multiple choice
- 4
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