5.8.4

Media Contexts & Industries

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Online Media: Lizzo – Media Contexts

Lizzo’s online presence is shaped by body positivity, feminism, self-celebration, and social activism. These ideas influence how she presents herself across all platforms.

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Body positivity

  • Lizzo uses her online media to challenge narrow beauty standards.
    • Her posts often centre confidence, self-love, and acceptance.
  • The website’s glamorous images reinforce pride in her appearance.
  • This is part of a wider cultural movement promoting diverse body types.
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Feminism

  • Lizzo frequently shares feminist messages.
    • She presents herself as independent, powerful, and creative.
  • Her website and social media celebrate women’s strength and individuality.
  • This connects to modern fourth-wave feminism, especially online activism.
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Activism & social causes

  • Lizzo is outspoken about equal rights:
    • She uses platforms to raise awareness for movements and charities.
    • She gives public support for campaigns such as the 'Juneteenth Giveback'.
  • This helps shape her identity as socially conscious and politically aware.

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