5.10.4

Media Context & Industries

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Online Media: Stormzy – Media Contexts & Industries

Stormzy's values influence both the messages in his music and his online self-presentation

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Equality & social causes context

  • Stormzy’s music videos reflect:
    • His belief in equal rights
    • His support for Black communities
    • His opposition to racial prejudice
  • His music becomes a platform for political and cultural expression.
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Social media context

  • On social media, Stormzy:
    • Is outspoken
    • Challenges racism
    • Shares views on equality
  • The effect of this is that audiences see him as:
    • Politically aware
    • Socially responsible
    • Using fame for change, not just entertainment
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Media industry

  • Stormzy’s online media also operates as:
    • A business platform
    • A marketing space
    • A promotional tool
  • His website promotes:
    • Music
    • Products
    • Brand links
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Collaboration & reach

  • Stormzy has featured other artists in songs and appeared with musicians in shared images.
    • This builds creative partnerships.
  • These collaborations:
    • Expands his audience
    • Increases exposure
    • Builds industry networks
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Commodification

  • Stormzy’s website also includes:
    • Links to album releases
    • Exclusive editions
    • Supporting companies
  • The website encourages spending while presenting content.
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Brand partnerships

  • Stormzy is linked to the brand 'Adidas'.
  • This means that he is both:
    • An artist
    • A brand figure
  • His image is useful for corporate promotion.

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