2.12.1

The Sun - Context

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The Sun (22 March 2025)

The Sun is a tabloid known for sensationalism, populism, and right-wing tone. The 22 March 2025 cover focuses on travel disruption, national embarrassment, and infrastructure failure.

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Historical context

  • The Sun is owned by News UK, which is part of News Corp, a global media conglomerate controlled by the Murdoch family.
  • It became a tabloid in 1969 under Rupert Murdoch.
  • It is regulated by IPSO (Independent Press Standards Organisation).
  • The Sun has an average daily print circulation of around 1.3 million copies in the UK and a daily readership of around 2.3 million.
    • The majority of its print audience is male and aged between 35-64 years old.
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Political context

  • The Sun is famously a right-wing/conservative tabloid.
  • They are critical of:
    • Government inefficiency
    • Public sector failures
    • Infrastructure problems are presented as “embarrassing for Britain.”
  • The use of words like "Britain humiliated" and "fiasco" aligns with a political agenda of criticising the UK's infrastructure and public service management.
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Economic context

  • The Sun operates within the UK's tabloid tradition (often called "red tops" due to the masthead colour).
  • The Sun’s history of controversial headlines means its reporting style often pushes the boundaries of ethical journalism for dramatic effect.
    • The usage of clickbait-style headlines and eye-catching layouts drives sales and online engagement.
    • This allows it to compete with other media outlets.
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Social context

  • The cover reflects public frustration with national infrastructure and travel disruption.
  • It appeals to a working- and middle-class audience (C1/C2/D groups).
  • The headline elevates a travel problem into a matter of national pride.
    • It uses the crisis narrative to invoke a sense of collective British failure.
  • The context of 'travel disruption' is a common social anxiety, ensuring maximum relatability and outrage from the target audience.
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Social context 2

  • The cover uses collective emotion:
    • “Britain humiliated” creates shared outrage.
  • National identity is emphasised through:
    • “Heathrow closed” → symbolic of Britain’s global image.
    • Fire and chaos imagery → visual shorthand for government failure.
  • It reinforces the tabloid tradition of dramatising everyday issues into national crises.

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1Overview

2Component 1: Section A

3Component 1: Section B

4Component 2: Section A

5Component 2: Section B

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