2.12.1
The Sun - Context
The Sun (22 March 2025)
The Sun (22 March 2025)
The Sun is a tabloid known for sensationalism, populism, and right-wing tone. The 22 March 2025 cover focuses on travel disruption, national embarrassment, and infrastructure failure.


Historical context
Historical context
- The Sun is owned by News UK, which is part of News Corp, a global media conglomerate controlled by the Murdoch family.
- It became a tabloid in 1969 under Rupert Murdoch.
- It is regulated by IPSO (Independent Press Standards Organisation).
- The Sun has an average daily print circulation of around 1.3 million copies in the UK and a daily readership of around 2.3 million.
- The majority of its print audience is male and aged between 35-64 years old.


Political context
Political context
- The Sun is famously a right-wing/conservative tabloid.
- They are critical of:
- Government inefficiency
- Public sector failures
- Infrastructure problems are presented as “embarrassing for Britain.”
- The use of words like "Britain humiliated" and "fiasco" aligns with a political agenda of criticising the UK's infrastructure and public service management.


Economic context
Economic context
- The Sun operates within the UK's tabloid tradition (often called "red tops" due to the masthead colour).
- The Sun’s history of controversial headlines means its reporting style often pushes the boundaries of ethical journalism for dramatic effect.
- The usage of clickbait-style headlines and eye-catching layouts drives sales and online engagement.
- This allows it to compete with other media outlets.
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines - Vogue
2.2Magazines - GQ
2.3Advertising & Marketing
2.4Print Advertisements - Quality Street
2.5Print Advertisements - (2026 Exams) This Girl Can
2.6Print Advertisements - (2027 Exams) NHS 111
2.7Film Posters (Marketing)
2.8Film - No Time To Die
2.9Newspapers
2.11The Guardian
2.12(2028 Exams) The Sun
2.13(2028 Exams) The Guardian
3Component 1: Section B
3.1Video Games
3.2Video Games - Fortnite
3.4Radio
3.5Radio - The Archers
3.6(2027 Exams) Radio - Desert Island Discs
4Component 2: Section A
4.1Television
4.3Sitcom - Modern Family
4.4Sitcom - Man Like Mobeen
4.5(2026 Exams) Luther
5Component 2: Section B
5.1Music Video
5.2Lizzo - 'Good as Hell'
5.3Taylor Swift - 'The Man'
5.4Stormzy - 'Superheroes'
5.5Justin Bieber - 'Intentions'
5.6TLC - 'Waterfalls'
5.7Duran Duran - 'Rio'
5.8Online Media - Lizzo
5.9Online Media - Taylor Swift
5.10Online Media - Stormzy
Jump to other topics
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines - Vogue
2.2Magazines - GQ
2.3Advertising & Marketing
2.4Print Advertisements - Quality Street
2.5Print Advertisements - (2026 Exams) This Girl Can
2.6Print Advertisements - (2027 Exams) NHS 111
2.7Film Posters (Marketing)
2.8Film - No Time To Die
2.9Newspapers
2.11The Guardian
2.12(2028 Exams) The Sun
2.13(2028 Exams) The Guardian
3Component 1: Section B
3.1Video Games
3.2Video Games - Fortnite
3.4Radio
3.5Radio - The Archers
3.6(2027 Exams) Radio - Desert Island Discs
4Component 2: Section A
4.1Television
4.3Sitcom - Modern Family
4.4Sitcom - Man Like Mobeen
4.5(2026 Exams) Luther
5Component 2: Section B
5.1Music Video
5.2Lizzo - 'Good as Hell'
5.3Taylor Swift - 'The Man'
5.4Stormzy - 'Superheroes'
5.5Justin Bieber - 'Intentions'
5.6TLC - 'Waterfalls'
5.7Duran Duran - 'Rio'
5.8Online Media - Lizzo
5.9Online Media - Taylor Swift
5.10Online Media - Stormzy
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