1.3.3

Audiences

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Audiences

Audiences will interpret representations differently, depending on their background and prior experiences or understanding of the subject being represented.

Demographics

Demographics

Factors that can affect the way an audience understand representations can be referred to as their demographics:
- Gender, age, ethnicity and social class.

Audience interpretations

Audience interpretations

Because people are made up of so many different variables, it is impossible to predict that all audience members will understand representations in the same way.
If an audience is unfamiliar with the subject matter, they are more likely to adopt the views and opinions that are embedded into the representation without questioning them.

The filter bubble effect

The filter bubble effect

If an audience member consumes their media from the same sources repeatedly e.g. the same TV channel, same newspaper etc, it creates a filter bubble effect.
This means audience members will only be exposed to one, repeated viewpoint over and over again and it will increase the chances of them adopting the viewpoint included in the representation as their own.

Agenda setting

Agenda setting

The process of mediation involves embedding viewpoints and values into representation, which can contribute to a term known as agenda setting.
Agenda setting refers to the intended planting of ideas or values within representations, to help persuade or encourage an audience to adopt them.

The power of the media

The power of the media

Because of the natural selection and combination that occurs through mediation, agenda setting is almost impossible to avoid.
This is why the media is seen to have huge influence over its audience and the shaping of societies beliefs and values.

1

Overview

1.1

Media Language

1.1.1Media Language 1.1.2Media Language 2

1.2

Audience

1.2.1Audiences 1.2.2Audiences 2 1.2.3End of Topic Test - Media Language & Audience

1.3

Representation

1.3.1Stereotypes 1.3.2Gender 1.3.3Audiences

1.4

The Media Industry

1.4.1Media Industries 1.4.2Ownership 1.4.3Funding & Regulation 1.4.4End of Topic Test - Representation/Media Industry

2

Component 1: Section A

2.1

Magazines - Vogue

2.1.1Magazines 2.1.2Vogue - Context 2.1.3Vogue - Narrative 2.1.4Vogue - Representation

2.2

Magazines - GQ

2.2.1GQ - Context 2.2.2GQ - Narrative 2.2.3GQ - Representation

2.3

Advertising & Marketing

2.3.1Advertising & Marketing 2.3.2Analysing Adverts 2.3.3Analysing Adverts 2 2.3.4Theories & Principles 2.3.5End of Topic Test - Magazines & Advertising

2.4

Print Advertisements - Quality Street

2.4.1Quality Street - Context 2.4.2Quality Street - Narrative 2.4.3Quality Street - Representation

2.5

Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context 2.5.2This Girl Can - Narrative 2.5.3This Girl Can - Representation

2.6

Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context 2.6.2NHS 111 - Narrative 2.6.3NHS 111 - Representation

2.7

Film Posters (Marketing)

2.7.1The Man with The Golden Gun 2.7.2The Man with The Golden Gun 2

2.8

Film - No Time To Die

2.8.1Context 2.8.2Narrative 2.8.3Representation

2.9

Newspapers

2.9.1Ownership & Regulation 2.9.2News Selection 2.9.3Media Language 2.9.4Genres 2.9.5Newspaper Conventions 2.9.6Representation 2.9.7Audience 2.9.8Theories 2.9.9End of Topic Test - Newspapers

2.10

The Sun

2.10.1Context 2.10.2Narrative 2.10.3Language & Images

2.11

The Guardian

2.11.1The Guardian 2.11.2Narrative 2.11.3Language & Images

2.12

(2028 Exams) The Sun

2.12.1The Sun - Context 2.12.2The Sun - Narrative 2.12.3The Sun - Representation

2.13

(2028 Exams) The Guardian

2.13.1The Guardian - Context 2.13.2The Guardian - Narrative 2.13.3The Guardian - Representation

3

Component 1: Section B

3.1

Video Games

3.1.1Video Games

3.2

Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries 3.2.2Fornite (2017) - Audience

3.3

Film

3.3.1The Big Six 3.3.2Technology 3.3.3End of Topic Test - Video Games & Films

3.4

Radio

3.4.1The Radio Industry 3.4.2Categories of Radio Station 3.4.3Technology & Radio Audiences 3.4.4Theories 3.4.5End of Topic Test - Radio

3.5

Radio - The Archers

3.5.1Production 3.5.2Media Industries 3.5.3Media Contexts 3.5.4Audiences 1 3.5.5Audiences 2

3.6

(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries 3.6.2Audiences 3.6.3Media Contexts

4

Component 2: Section A

4.1

Television

4.1.1The Television Industry 4.1.2Types of Broadcasting 4.1.3Media Language & TV 4.1.4Representation & Audiences 4.1.5Theories

4.2

Sitcom

4.2.1Sitcoms 4.2.2Friends 4.2.3Friends 2 4.2.4End of Topic Test - Sitcoms & Friends

4.3

Sitcom - Modern Family

4.3.1Media Language 4.3.2Representation 4.3.3Media Industries 4.3.4Audiences 4.3.5Media Contexts

4.4

Sitcom - Man Like Mobeen

4.4.1Media Language 4.4.2Representations 4.4.3Media Industries

4.5

(2026 Exams) Luther

4.5.1Context 4.5.2Media Language 4.5.3Representation 4.5.4Audience 4.5.5Industry

4.6

The Sweeney

4.6.1Context 4.6.2Media Language 4.6.3Representation 4.6.4Audience 4.6.5Industry

5

Component 2: Section B

5.1

Music Video

5.1.1Music Videos 5.1.2The Music Industry

5.2

Lizzo - 'Good as Hell'

5.2.1Context 5.2.2'Good as Hell'5.2.3Media Language 5.2.4Representation 5.2.5Audience 5.2.6Industry

5.3

Taylor Swift - 'The Man'

5.3.1Taylor Swift 5.3.2Media Language 5.3.3Representation 5.3.4Audiences 5.3.5Media Industries 5.3.6Media Contexts

5.4

Stormzy - 'Superheroes'

5.4.1Stormzy 5.4.2Media Language 5.4.3Representation 5.4.4Audiences 5.4.5Media Industries 5.4.6Media Contexts

5.5

Justin Bieber - 'Intentions'

5.5.1Justin Bieber 5.5.2Media Language 5.5.3Representation 5.5.4Audiences 5.5.5Media Industries 5.5.6Media Contexts

5.6

TLC - 'Waterfalls'

5.6.1TLC 5.6.2Media Language 5.6.3Representation 5.6.4Media Contexts

5.7

Duran Duran - 'Rio'

5.7.1Duran Duran 5.7.2Media Language 5.7.3Representation 5.7.4Media Contexts

5.8

Online Media - Lizzo

5.8.1Media Language 5.8.2Representation 5.8.3Audiences 5.8.4Media Contexts & Industries

5.9

Online Media - Taylor Swift

5.9.1Media Language 5.9.2Representation 5.9.3Audiences 5.9.4Media Contexts & Industries

5.10

Online Media - Stormzy

5.10.1Media Language 5.10.2Representation 5.10.3Audience 5.10.4Media Context & Industries

Jump to other topics

1

Overview

1.1

Media Language

1.1.1Media Language 1.1.2Media Language 2

1.2

Audience

1.2.1Audiences 1.2.2Audiences 2 1.2.3End of Topic Test - Media Language & Audience

1.3

Representation

1.3.1Stereotypes 1.3.2Gender 1.3.3Audiences

1.4

The Media Industry

1.4.1Media Industries 1.4.2Ownership 1.4.3Funding & Regulation 1.4.4End of Topic Test - Representation/Media Industry

2

Component 1: Section A

2.1

Magazines - Vogue

2.1.1Magazines 2.1.2Vogue - Context 2.1.3Vogue - Narrative 2.1.4Vogue - Representation

2.2

Magazines - GQ

2.2.1GQ - Context 2.2.2GQ - Narrative 2.2.3GQ - Representation

2.3

Advertising & Marketing

2.3.1Advertising & Marketing 2.3.2Analysing Adverts 2.3.3Analysing Adverts 2 2.3.4Theories & Principles 2.3.5End of Topic Test - Magazines & Advertising

2.4

Print Advertisements - Quality Street

2.4.1Quality Street - Context 2.4.2Quality Street - Narrative 2.4.3Quality Street - Representation

2.5

Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context 2.5.2This Girl Can - Narrative 2.5.3This Girl Can - Representation

2.6

Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context 2.6.2NHS 111 - Narrative 2.6.3NHS 111 - Representation

2.7

Film Posters (Marketing)

2.7.1The Man with The Golden Gun 2.7.2The Man with The Golden Gun 2

2.8

Film - No Time To Die

2.8.1Context 2.8.2Narrative 2.8.3Representation

2.9

Newspapers

2.9.1Ownership & Regulation 2.9.2News Selection 2.9.3Media Language 2.9.4Genres 2.9.5Newspaper Conventions 2.9.6Representation 2.9.7Audience 2.9.8Theories 2.9.9End of Topic Test - Newspapers

2.10

The Sun

2.10.1Context 2.10.2Narrative 2.10.3Language & Images

2.11

The Guardian

2.11.1The Guardian 2.11.2Narrative 2.11.3Language & Images

2.12

(2028 Exams) The Sun

2.12.1The Sun - Context 2.12.2The Sun - Narrative 2.12.3The Sun - Representation

2.13

(2028 Exams) The Guardian

2.13.1The Guardian - Context 2.13.2The Guardian - Narrative 2.13.3The Guardian - Representation

3

Component 1: Section B

3.1

Video Games

3.1.1Video Games

3.2

Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries 3.2.2Fornite (2017) - Audience

3.3

Film

3.3.1The Big Six 3.3.2Technology 3.3.3End of Topic Test - Video Games & Films

3.4

Radio

3.4.1The Radio Industry 3.4.2Categories of Radio Station 3.4.3Technology & Radio Audiences 3.4.4Theories 3.4.5End of Topic Test - Radio

3.5

Radio - The Archers

3.5.1Production 3.5.2Media Industries 3.5.3Media Contexts 3.5.4Audiences 1 3.5.5Audiences 2

3.6

(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries 3.6.2Audiences 3.6.3Media Contexts

4

Component 2: Section A

4.1

Television

4.1.1The Television Industry 4.1.2Types of Broadcasting 4.1.3Media Language & TV 4.1.4Representation & Audiences 4.1.5Theories

4.2

Sitcom

4.2.1Sitcoms 4.2.2Friends 4.2.3Friends 2 4.2.4End of Topic Test - Sitcoms & Friends

4.3

Sitcom - Modern Family

4.3.1Media Language 4.3.2Representation 4.3.3Media Industries 4.3.4Audiences 4.3.5Media Contexts

4.4

Sitcom - Man Like Mobeen

4.4.1Media Language 4.4.2Representations 4.4.3Media Industries

4.5

(2026 Exams) Luther

4.5.1Context 4.5.2Media Language 4.5.3Representation 4.5.4Audience 4.5.5Industry

4.6

The Sweeney

4.6.1Context 4.6.2Media Language 4.6.3Representation 4.6.4Audience 4.6.5Industry

5

Component 2: Section B

5.1

Music Video

5.1.1Music Videos 5.1.2The Music Industry

5.2

Lizzo - 'Good as Hell'

5.2.1Context 5.2.2'Good as Hell'5.2.3Media Language 5.2.4Representation 5.2.5Audience 5.2.6Industry

5.3

Taylor Swift - 'The Man'

5.3.1Taylor Swift 5.3.2Media Language 5.3.3Representation 5.3.4Audiences 5.3.5Media Industries 5.3.6Media Contexts

5.4

Stormzy - 'Superheroes'

5.4.1Stormzy 5.4.2Media Language 5.4.3Representation 5.4.4Audiences 5.4.5Media Industries 5.4.6Media Contexts

5.5

Justin Bieber - 'Intentions'

5.5.1Justin Bieber 5.5.2Media Language 5.5.3Representation 5.5.4Audiences 5.5.5Media Industries 5.5.6Media Contexts

5.6

TLC - 'Waterfalls'

5.6.1TLC 5.6.2Media Language 5.6.3Representation 5.6.4Media Contexts

5.7

Duran Duran - 'Rio'

5.7.1Duran Duran 5.7.2Media Language 5.7.3Representation 5.7.4Media Contexts

5.8

Online Media - Lizzo

5.8.1Media Language 5.8.2Representation 5.8.3Audiences 5.8.4Media Contexts & Industries

5.9

Online Media - Taylor Swift

5.9.1Media Language 5.9.2Representation 5.9.3Audiences 5.9.4Media Contexts & Industries

5.10

Online Media - Stormzy

5.10.1Media Language 5.10.2Representation 5.10.3Audience 5.10.4Media Context & Industries

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Gender

Media Industries