Quality Street - Context

Quality Street

Quality Street is the set product produced in 1956 which represents women, consumerism and the brand Quality Street in a different way than it is today. The advert is constructed through technical, verbal and symbolic codes.

Consumerist culture

Quality Street is a print advert for the chocolate boxes produced by Mackintosh.
The print advert is hand drawn as it was released in 1956 and technology was limited.
As well as being hand drawn, the advert uses a rich colour palette of both primary and secondary colours which gives the advert a sense of vibrancy and luxury, reflecting the consumerist culture that followed the end of WW2.

Presentation

The 1950’s experienced a consumer boom following the end of the war.
During the war, food and other items needed to be rationed and so to celebrate having expendable income, mass audiences were now able to consume more luxury goods.
Quality Street is presented as a luxury item through the use of colour palette, choice of characters and costumes, and the serif typography.

Rule of thirds

The advert is constructed through the combination of technical, verbal and symbolic codes.
The advert uses the rule of thirds to help structure the information.
The focus is on the centre third where the product is placed and all of the written information is placed in the bottom third.

Gold and purple

The placement of the gold frame in the top third, sitting behind the main male character, can have connotations of a halo and infer the man is the protagonist and hero in the narrative.
The use of the colour purple in the bottom third helps to draw the audiences eye towards the information, as well as it being the colour associated with the brand ID of Mackintosh.

Mode of address

The choice of non-direct mode of address for the three main characters is unusual but helps to develop their characters.
The man’s gaze is towards the product and helps to guide the audiences gaze here, whereas the women's gaze is towards the men, suggesting that the women want the man as much as the chocolate.

Verbal codes

The verbal codes use several language devices to persuade the audience.
These include the word ‘delicious’ and the alliteration of ‘delightfully different’ and ‘delicious dilemma’.
The use of these devices suggests a high cultured audience who are well educated.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines - Vogue

2.1.1Magazines

2.1.2Vogue - Context

2.1.3Vogue - Narrative

2.1.4Vogue - Representation

2.2Magazines - GQ

2.2.1GQ - Context

2.2.2GQ - Narrative

2.2.3GQ - Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements - Quality Street

2.4.1Quality Street - Context

2.4.2Quality Street - Narrative

2.4.3Quality Street - Representation

2.5Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context

2.5.2This Girl Can - Narrative

2.5.3This Girl Can - Representation

2.6Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context

2.6.2NHS 111 - Narrative

2.6.3NHS 111 - Representation

2.7Film Posters (Marketing)

2.7.1The Man with The Golden Gun

2.7.2The Man with The Golden Gun 2

2.8Film - No Time To Die

2.8.1Context

2.8.2Narrative

2.8.3Representation

2.9Newspapers

2.9.1Ownership & Regulation

2.9.2News Selection

2.9.3Media Language

2.9.4Genres

2.9.5Newspaper Conventions

2.9.6Representation

2.9.7Audience

2.9.8Theories

2.9.9End of Topic Test - Newspapers

2.10The Sun

2.10.1Context

2.10.2Narrative

2.10.3Language & Images

2.11The Guardian

2.11.1The Guardian

2.11.2Narrative

2.11.3Language & Images

2.12(2028 Exams) The Sun

2.12.1The Sun - Context

2.12.2The Sun - Narrative

2.12.3The Sun - Representation

2.13(2028 Exams) The Guardian

2.13.1The Guardian - Context

2.13.2The Guardian - Narrative

2.13.3The Guardian - Representation

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries

3.2.2Fornite (2017) - Audience

3.3Film

3.3.1The Big Six

3.3.2Technology

3.3.3End of Topic Test - Video Games & Films

3.4Radio

3.4.1The Radio Industry

3.4.2Categories of Radio Station

3.4.3Technology & Radio Audiences

3.4.4Theories

3.4.5End of Topic Test - Radio

3.5Radio - The Archers

3.5.1Production

3.5.2Media Industries

3.5.3Media Contexts

3.5.4Audiences 1

3.5.5Audiences 2

3.6(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries

3.6.2Audiences

3.6.3Media Contexts

4Component 2: Section A

4.1Television

4.1.1The Television Industry

4.1.2Types of Broadcasting

4.1.3Media Language & TV

4.1.4Representation & Audiences

4.1.5Theories

4.2Sitcom

4.2.1Sitcoms

4.2.2Friends

4.2.3Friends 2

4.2.4End of Topic Test - Sitcoms & Friends

4.3Sitcom - Modern Family

4.3.1Media Language

4.3.2Representation

4.3.3Media Industries

4.3.4Audiences

4.3.5Media Contexts

4.4Sitcom - Man Like Mobeen

4.4.1Media Language

4.4.2Representations

4.4.3Media Industries

4.5(2026 Exams) Luther

4.5.1Context

4.5.2Media Language

4.5.3Representation

4.5.4Audience

4.5.5Industry

4.6The Sweeney

4.6.1Context

4.6.2Media Language

4.6.3Representation

4.6.4Audience

4.6.5Industry

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Lizzo - 'Good as Hell'

5.2.1Context

5.2.2'Good as Hell'

5.2.3Media Language

5.2.4Representation

5.2.5Audience

5.2.6Industry

5.3Taylor Swift - 'The Man'

5.3.1Taylor Swift

5.3.2Media Language

5.3.3Representation

5.3.4Audiences

5.3.5Media Industries

5.3.6Media Contexts

5.4Stormzy - 'Superheroes'

5.4.1Stormzy

5.4.2Media Language

5.4.3Representation

5.4.4Audiences

5.4.5Media Industries

5.4.6Media Contexts

5.5Justin Bieber - 'Intentions'

5.5.1Justin Bieber

5.5.2Media Language

5.5.3Representation

5.5.4Audiences

5.5.5Media Industries

5.5.6Media Contexts

5.6TLC - 'Waterfalls'

5.6.1TLC

5.6.2Media Language

5.6.3Representation

5.6.4Media Contexts

5.7Duran Duran - 'Rio'

5.7.1Duran Duran

5.7.2Media Language

5.7.3Representation

5.7.4Media Contexts

5.8Online Media - Lizzo

5.8.1Media Language

5.8.2Representation

5.8.3Audiences

5.8.4Media Contexts & Industries

5.9Online Media - Taylor Swift

5.9.1Media Language

5.9.2Representation

5.9.3Audiences

5.9.4Media Contexts & Industries

5.10Online Media - Stormzy

5.10.1Media Language

5.10.2Representation

5.10.3Audience

5.10.4Media Context & Industries

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