Media Language

Media Language is concerned with how the product has been constructed. Within this, codes are used to create meaning for the audience.

Semiotic study

The study of media language on a denotational and connotational level is the basis of semiotic study.

Terminology

Semiotics is the study of signs, as theorised by Roland Barthes.
Signs can act as signifiers, or as codes for deeper meaning.
Denotation is the term used for describing what an item is.
- For example, a rose is a flower.
Connotation is the term used to describe the meaning associated with the item.
- For example, a rose has connotations of love and romance.

Codes

Codes can take on different forms and it is important to identify these when analysing texts. The use of codes can help to define the genre, style or purpose of a product.

Codes

Media language is concerned with how the product has been constructed.
Within this, codes are used to create meaning for the audience.
Signs can act as signifiers, or as codes for deeper meaning.

Technical codes

Technical codes describe the physical processes that have been involved within the construction of the text.
These can include:
- The camera angles selected.
- The mise en scene chosen.
- The editing choices made.

Verbal codes

Verbal codes communicate meaning directly to the audience through either:
- Through words e.g. on a print product.
- Through sound e.g. an audio/visual product.

Symbolic codes

Symbolic codes identify the meaning that is made.
- E.g. if a character is wearing white, it can act as a symbolic code for innocence.

The repetition of codes

The use of codes can help to define the genre, style or purpose of a product.
The repetition of codes can lead to an establishment of conventions for that product.

Identification

Identifying codes and conventions of products helps to give meaning to the product, as well as making it easier for an audience to identify.
- For example, a magazine usually has a masthead at the top of the front cover, with cover lines surrounding the main image.
  - As this is repeated on most magazine covers, the consumer is then able to identify a product as a magazine.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

Jump to other topics