5.7.1
Duran Duran
Duran Duran and 'Rio'
Duran Duran and 'Rio'
Duran Duran is an English band. They are known for mixing synth-pop, dance rhythms, and glamorous visuals.


Background
Background
- Duran Duran was formed in Birmingham in 1978.
- It was founded by John Taylor (bass) and Nick Rhodes (keyboards).
- Later, it was joined by Simon Le Bon (vocals), Roger Taylor (drums), and Andy Taylor (guitar).
- The band became one of the biggest global bands of the 1980s.
- They helped bridge the gap between UK new wave and the American market.


Duran Duran and MTV
Duran Duran and MTV
- MTV launched in 1981, near the same time the band rose to fame.
- MTV needed content, and Duran Duran needed exposure.
- Their partnership boosted both massively.
- Duran Duran’s videos were:
- Shot on 35mm film for high quality
- Directed by professional filmmakers
- Highly stylised, narrative-driven, and glamorous


Fashion and image
Fashion and image
- Duran Duran became famous for their good looks, fashion sense, and luxury aesthetics.
- Their image helped make a reputation for stylish, cinematic music videos.
- Their music videos amplified their glamorous persona.
- It reinforced the visual culture of the early 1980s.


The song “Rio”
The song “Rio”
- 'Rio' was released as a single on 1 November 1982.
- It was the title track of their second studio album: Rio (10 May 1982).
- The song became a major hit in the UK.
- It peaked at #9 on the UK Singles Chart (11 December 1982)
- It is known for its upbeat synthesiser riff and dance-rock fusion.


Music video
Music video
- The music video for 'Rio' was directed by Russell Mulcahy.
- It was released in 1982 alongside the single.
- The video is set on tropical beaches, luxury yachts, and bright blue seas.
- It became famous for its vibrant colour palette and stylish visual narrative.
- The video represents the glamour and extravagance of the 1980s.
- Today, it is one of Duran Duran’s most iconic songs and videos.
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines - Vogue
2.2Magazines - GQ
2.3Advertising & Marketing
2.4Print Advertisements - Quality Street
2.5Print Advertisements - (2026 Exams) This Girl Can
2.6Print Advertisements - (2027 Exams) NHS 111
2.7Film Posters (Marketing)
2.8Film - No Time To Die
2.9Newspapers
2.11The Guardian
2.12(2028 Exams) The Sun
2.13(2028 Exams) The Guardian
3Component 1: Section B
3.1Video Games
3.2Video Games - Fortnite
3.4Radio
3.5Radio - The Archers
3.6(2027 Exams) Radio - Desert Island Discs
4Component 2: Section A
4.1Television
4.3Sitcom - Modern Family
4.4Sitcom - Man Like Mobeen
4.5(2026 Exams) Luther
5Component 2: Section B
5.1Music Video
5.2Lizzo - 'Good as Hell'
5.3Taylor Swift - 'The Man'
5.4Stormzy - 'Superheroes'
5.5Justin Bieber - 'Intentions'
5.6TLC - 'Waterfalls'
5.7Duran Duran - 'Rio'
5.8Online Media - Lizzo
5.9Online Media - Taylor Swift
5.10Online Media - Stormzy
Jump to other topics
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines - Vogue
2.2Magazines - GQ
2.3Advertising & Marketing
2.4Print Advertisements - Quality Street
2.5Print Advertisements - (2026 Exams) This Girl Can
2.6Print Advertisements - (2027 Exams) NHS 111
2.7Film Posters (Marketing)
2.8Film - No Time To Die
2.9Newspapers
2.11The Guardian
2.12(2028 Exams) The Sun
2.13(2028 Exams) The Guardian
3Component 1: Section B
3.1Video Games
3.2Video Games - Fortnite
3.4Radio
3.5Radio - The Archers
3.6(2027 Exams) Radio - Desert Island Discs
4Component 2: Section A
4.1Television
4.3Sitcom - Modern Family
4.4Sitcom - Man Like Mobeen
4.5(2026 Exams) Luther
5Component 2: Section B
5.1Music Video
5.2Lizzo - 'Good as Hell'
5.3Taylor Swift - 'The Man'
5.4Stormzy - 'Superheroes'
5.5Justin Bieber - 'Intentions'
5.6TLC - 'Waterfalls'
5.7Duran Duran - 'Rio'
5.8Online Media - Lizzo
5.9Online Media - Taylor Swift
5.10Online Media - Stormzy
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