Quality Street - Representation

Representation and Target Audience

Representation in the advert conforms to stereotypical gender roles. The advert is purposefully targeting an audience aged 25-40 which is reflected in the character choice of this advert.

Male gaze theory

The centring of the man combined with the choice he is offered between the women suggests a male dominated society.
Laura Mulvey’s male gaze theory can be applied to the advert as women seem to be sexualised and shown as objects as they are both focused on the man.

Mode of address

The women’s body language is also subservient as they are placed around the man and infers that the women need to attract a man to be happy and successful in society.
The man anchor’s the audience eye to the product through a non-direct mode of address which can have phallic symbolism.

Dominant ideology

The clothing of the women, which is mainly red, can have connotations of passion, romance and desire.
The women are represented in a stereotypical light through suggesting all women love chocolate and all women need a man.
This advert can reinforce dominant ideology and suggest that women should cater for the needs of men.

Miss Sweetly

Miss Sweetly is represented differently to the two main women.
She is wearing a pastel purple which has strong connotations of femininity and elegance in comparison to the red costumes.
She also has much more flesh on shown, perhaps to reinforce her role as an object to be gazed at during the time period.

Target audience

The advert is purposefully targeting an audience aged 25-40 which is reflected in the character choice of this advert.
In this light, the characters can act as audience surrogates, meaning the audience can see themselves in the main characters.

Aspirations

The choice in characters can be seen as aspirational. The man appears to be of a higher class to the women as he is in a formal business suit, suggesting the women are lower class and have climbed the social ladder.
The aspiration attached to higher class life could be purposely intended as the Quality Street product was aimed towards working class families the 1950’s was characterised by its period of change and progression within society available.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines - Vogue

2.1.1Magazines

2.1.2Vogue - Context

2.1.3Vogue - Narrative

2.1.4Vogue - Representation

2.2Magazines - GQ

2.2.1GQ - Context

2.2.2GQ - Narrative

2.2.3GQ - Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements - Quality Street

2.4.1Quality Street - Context

2.4.2Quality Street - Narrative

2.4.3Quality Street - Representation

2.5Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context

2.5.2This Girl Can - Narrative

2.5.3This Girl Can - Representation

2.6Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context

2.6.2NHS 111 - Narrative

2.6.3NHS 111 - Representation

2.7Film Posters (Marketing)

2.7.1The Man with The Golden Gun

2.7.2The Man with The Golden Gun 2

2.8Film - No Time To Die

2.8.1Context

2.8.2Narrative

2.8.3Representation

2.9Newspapers

2.9.1Ownership & Regulation

2.9.2News Selection

2.9.3Media Language

2.9.4Genres

2.9.5Newspaper Conventions

2.9.6Representation

2.9.7Audience

2.9.8Theories

2.9.9End of Topic Test - Newspapers

2.10The Sun

2.10.1Context

2.10.2Narrative

2.10.3Language & Images

2.11The Guardian

2.11.1The Guardian

2.11.2Narrative

2.11.3Language & Images

2.12(2028 Exams) The Sun

2.12.1The Sun - Context

2.12.2The Sun - Narrative

2.12.3The Sun - Representation

2.13(2028 Exams) The Guardian

2.13.1The Guardian - Context

2.13.2The Guardian - Narrative

2.13.3The Guardian - Representation

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries

3.2.2Fornite (2017) - Audience

3.3Film

3.3.1The Big Six

3.3.2Technology

3.3.3End of Topic Test - Video Games & Films

3.4Radio

3.4.1The Radio Industry

3.4.2Categories of Radio Station

3.4.3Technology & Radio Audiences

3.4.4Theories

3.4.5End of Topic Test - Radio

3.5Radio - The Archers

3.5.1Production

3.5.2Media Industries

3.5.3Media Contexts

3.5.4Audiences 1

3.5.5Audiences 2

3.6(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries

3.6.2Audiences

3.6.3Media Contexts

4Component 2: Section A

4.1Television

4.1.1The Television Industry

4.1.2Types of Broadcasting

4.1.3Media Language & TV

4.1.4Representation & Audiences

4.1.5Theories

4.2Sitcom

4.2.1Sitcoms

4.2.2Friends

4.2.3Friends 2

4.2.4End of Topic Test - Sitcoms & Friends

4.3Sitcom - Modern Family

4.3.1Media Language

4.3.2Representation

4.3.3Media Industries

4.3.4Audiences

4.3.5Media Contexts

4.4Sitcom - Man Like Mobeen

4.4.1Media Language

4.4.2Representations

4.4.3Media Industries

4.5(2026 Exams) Luther

4.5.1Context

4.5.2Media Language

4.5.3Representation

4.5.4Audience

4.5.5Industry

4.6The Sweeney

4.6.1Context

4.6.2Media Language

4.6.3Representation

4.6.4Audience

4.6.5Industry

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Lizzo - 'Good as Hell'

5.2.1Context

5.2.2'Good as Hell'

5.2.3Media Language

5.2.4Representation

5.2.5Audience

5.2.6Industry

5.3Taylor Swift - 'The Man'

5.3.1Taylor Swift

5.3.2Media Language

5.3.3Representation

5.3.4Audiences

5.3.5Media Industries

5.3.6Media Contexts

5.4Stormzy - 'Superheroes'

5.4.1Stormzy

5.4.2Media Language

5.4.3Representation

5.4.4Audiences

5.4.5Media Industries

5.4.6Media Contexts

5.5Justin Bieber - 'Intentions'

5.5.1Justin Bieber

5.5.2Media Language

5.5.3Representation

5.5.4Audiences

5.5.5Media Industries

5.5.6Media Contexts

5.6TLC - 'Waterfalls'

5.6.1TLC

5.6.2Media Language

5.6.3Representation

5.6.4Media Contexts

5.7Duran Duran - 'Rio'

5.7.1Duran Duran

5.7.2Media Language

5.7.3Representation

5.7.4Media Contexts

5.8Online Media - Lizzo

5.8.1Media Language

5.8.2Representation

5.8.3Audiences

5.8.4Media Contexts & Industries

5.9Online Media - Taylor Swift

5.9.1Media Language

5.9.2Representation

5.9.3Audiences

5.9.4Media Contexts & Industries

5.10Online Media - Stormzy

5.10.1Media Language

5.10.2Representation

5.10.3Audience

5.10.4Media Context & Industries

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