2.7.1

The Man with The Golden Gun

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The Man with The Golden Gun

The Man with the Golden Gun was released on 19 December 1974 and stars the iconic Roger Moore as James Bond.

Context

Context

  • The Man with the Golden Gun film poster is very reflective of its social context.
  • The poster is hand-drawn by artist Robert McGinnis as there was limited technology available pre-1990s and so is conventional of film posters during this time period.
Asian popularity

Asian popularity

  • The poster includes references to martial arts which reflects the popularity of the martial arts genre and led to a lot of the movie being filmed in Asia.
  • The filming took place in Hong Kong, Thailand and Macau.
The 1973 Energy Crisis

The 1973 Energy Crisis

  • The film was set during the 1973 Energy Crisis which affected all countries globally as an oil embargo was declared by the Arab nations.
  • This affected countries on a social and political scale and is represented in the poster through the iconography of the power plant.
Genre

Genre

  • Genre is established in the poster through the selection and combination of visual images.
  • The main image is of James Bond wearing an iconic tuxedo and is the largest image placed in the centre of the frame, inferring that he is the protagonist.
  • The placement and sizing of Bond suggest that he is the main character and will be the hero as theorised by Propp, and the saviour of the chaos that surrounds him.
Key iconography

Key iconography

  • Key iconography of the action genre can be seen through:
    • The use of the gun as a prop.
    • The explosion over the power plant.
    • The fighting gesture codes of Asian females.
Star theory

Star theory

  • The actors name ‘Roger Moore’ is placed in the top, centre third and can be an example of Richard Dyer’s star theory as the audience would be aware who the actor is.
  • The credits are in the bottom third of the frame which is conventional of film posters.

Narrative

Narrative is constructed in the poster through the selection and combination of visuals.

Genre

Genre

  • Narrative is constructed in the poster through the selection and combination of visuals.
  • The placement of the gun and the hand holding the bullet suggests that someone is wanting to kill Bond, an expectation associated with the genre.
Enigma code

Enigma code

  • However, the fact that no face can be seen is an enigma code as theorised by Barthes, and encourages the audience to watch the film to find out more.
  • The gun is gold which has connotations of wealth and status which again creates an enigma for the audience's pleasure.
Theory of narrative

Theory of narrative

  • If Propp’s theory of narrative is applied, then we can infer the following:
    • The positioning of Bond in the centre suggests that he is the hero.
    • The inability to see the face of the shooter suggests they are the villain.
Social context

Social context

  • The poster is conventional of a hand-drawn poster of this time period as it included a lot of visual information as websites and social media didn’t exist to find out more.
Image selection

Image selection

  • The selection of Asian village images with the smoke and fire suggests an explosion will take place, with the power plant seemingly being the catalyst due to its placement behind the other images.
Jump to other topics
1

Overview

1.1

Media Language

1.1.1Media Language1.1.2Media Language 2
1.2

Audience

1.2.1Audiences1.2.2Audiences 21.2.3End of Topic Test - Media Language & Audience
1.3

Representation

1.3.1Stereotypes1.3.2Gender1.3.3Audiences
1.4

The Media Industry

1.4.1Media Industries1.4.2Ownership1.4.3Funding & Regulation1.4.4End of Topic Test - Representation/Media Industry
2

Component 1: Section A

2.1

Magazines - Vogue

2.1.1Magazines2.1.2Vogue - Context2.1.3Vogue - Narrative2.1.4Vogue - Representation
2.2

Magazines - GQ

2.2.1GQ - Context2.2.2GQ - Narrative2.2.3GQ - Representation
2.3

Advertising & Marketing

2.3.1Advertising & Marketing2.3.2Analysing Adverts2.3.3Analysing Adverts 22.3.4Theories & Principles2.3.5End of Topic Test - Magazines & Advertising
2.4

Print Advertisements - Quality Street

2.4.1Quality Street - Context2.4.2Quality Street - Narrative2.4.3Quality Street - Representation
2.5

Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context2.5.2This Girl Can - Narrative2.5.3This Girl Can - Representation
2.6

Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context2.6.2NHS 111 - Narrative2.6.3NHS 111 - Representation
2.7

Film Posters (Marketing)

2.7.1The Man with The Golden Gun2.7.2The Man with The Golden Gun 2
2.8

Film - No Time To Die

2.8.1Context2.8.2Narrative2.8.3Representation
2.9

Newspapers

2.9.1Ownership & Regulation2.9.2News Selection2.9.3Media Language2.9.4Genres2.9.5Newspaper Conventions2.9.6Representation2.9.7Audience2.9.8Theories2.9.9End of Topic Test - Newspapers
2.10

The Sun

2.10.1Context2.10.2Narrative2.10.3Language & Images
2.11

The Guardian

2.11.1The Guardian2.11.2Narrative2.11.3Language & Images
2.12

(2028 Exams) The Sun

2.12.1The Sun - Context2.12.2The Sun - Narrative2.12.3The Sun - Representation
2.13

(2028 Exams) The Guardian

2.13.1The Guardian - Context2.13.2The Guardian - Narrative2.13.3The Guardian - Representation
3

Component 1: Section B

3.1

Video Games

3.1.1Video Games
3.2

Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries3.2.2Fornite (2017) - Audience
3.3

Film

3.3.1The Big Six3.3.2Technology3.3.3End of Topic Test - Video Games & Films
3.4

Radio

3.4.1The Radio Industry3.4.2Categories of Radio Station3.4.3Technology & Radio Audiences3.4.4Theories3.4.5End of Topic Test - Radio
3.5

Radio - The Archers

3.5.1Production3.5.2Media Industries3.5.3Media Contexts3.5.4Audiences 13.5.5Audiences 2
3.6

(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries3.6.2Audiences3.6.3Media Contexts
4

Component 2: Section A

4.1

Television

4.1.1The Television Industry4.1.2Types of Broadcasting4.1.3Media Language & TV4.1.4Representation & Audiences4.1.5Theories
4.2

Sitcom

4.2.1Sitcoms4.2.2Friends4.2.3Friends 24.2.4End of Topic Test - Sitcoms & Friends
4.3

Sitcom - Modern Family

4.3.1Media Language4.3.2Representation4.3.3Media Industries4.3.4Audiences4.3.5Media Contexts
4.4

Sitcom - Man Like Mobeen

4.4.1Media Language4.4.2Representations4.4.3Media Industries
4.5

(2026 Exams) Luther

4.5.1Context4.5.2Media Language4.5.3Representation4.5.4Audience4.5.5Industry
4.6

The Sweeney

4.6.1Context4.6.2Media Language4.6.3Representation4.6.4Audience4.6.5Industry
5

Component 2: Section B

5.1

Music Video

5.1.1Music Videos5.1.2The Music Industry
5.2

Lizzo - 'Good as Hell'

5.2.1Context5.2.2'Good as Hell'5.2.3Media Language5.2.4Representation5.2.5Audience5.2.6Industry
5.3

Taylor Swift - 'The Man'

5.3.1Taylor Swift5.3.2Media Language5.3.3Representation5.3.4Audiences5.3.5Media Industries5.3.6Media Contexts
5.4

Stormzy - 'Superheroes'

5.4.1Stormzy5.4.2Media Language5.4.3Representation5.4.4Audiences5.4.5Media Industries5.4.6Media Contexts
5.5

Justin Bieber - 'Intentions'

5.5.1Justin Bieber5.5.2Media Language5.5.3Representation5.5.4Audiences5.5.5Media Industries5.5.6Media Contexts
5.6

TLC - 'Waterfalls'

5.6.1TLC5.6.2Media Language5.6.3Representation5.6.4Media Contexts
5.7

Duran Duran - 'Rio'

5.7.1Duran Duran5.7.2Media Language5.7.3Representation5.7.4Media Contexts
5.8

Online Media - Lizzo

5.8.1Media Language5.8.2Representation5.8.3Audiences5.8.4Media Contexts & Industries
5.9

Online Media - Taylor Swift

5.9.1Media Language5.9.2Representation5.9.3Audiences5.9.4Media Contexts & Industries
5.10

Online Media - Stormzy

5.10.1Media Language5.10.2Representation5.10.3Audience5.10.4Media Context & Industries

Practice questions on The Man with The Golden Gun

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  1. 1
    When was The Man with the Golden Gun released?Multiple choice
  2. 2
    Key iconography of the action genre in The Man with the Golden Gun poster:Fill in the list
  3. 3
    Features of The Man with the Golden Gun poster:True / false
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NHS 111 - Representation

The Man with The Golden Gun 2