3.2.2

Fornite (2017) - Audience

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Fortnite (2017) - Audience

Fortnite has been widely debated for concerns about violence and addiction, but its teamwork-focused gameplay and creative features attract a diverse range of players.

Historical & political contexts

Historical & political contexts

Video games have often caused moral panic.
Concerns include:
- Violent games encouraging copycat behaviour
- Addiction and ‘screen time’ limits
Fortnite was compared to Grand Theft Auto or Call of Duty:
- Very little explicit or realistic violence
- Cartoon-like graphics suitable for younger players

Historical & political contexts 2

Historical & political contexts 2

There were some levels of racism or misogyny due to the random assignment of player ‘skins’.
However, collaborative gameplay is praised for encouraging teamwork.
Another concern was addiction:
- Reports of distraction from schoolwork
- Comparisons to heroin (psychologists)
- Even Premier League players sought treatment
- Prince Harry called it “dangerous”

Targeting audiences

Targeting audiences

Demographics:
- 78% male, 22% female
- 53% aged 10–25
- 42% in full-time employment
Cartoon-style graphics + focus on construction = appeal to younger players.
eSports and streaming stars also create aspirational role models:
- Ninja (gamer): 10 million subscribers, $500k+ per month, 2nd highest social media interactions globally
Non-traditional gamer celebrities:
- Rappers, NBA athletes, and female streamers (e.g. KatyPlaysGames) broaden appeal

Active & passive audiences

Active & passive audiences

Fortnite: Battle Royale is an interactive and collaborative gameplay.
- It encourages teamwork and strategic thinking.
- Players can deconstruct and rebuild environments.
Fortnite: Creative gives more freedom to design skins, emotes, and landscapes.
Epic Games’ Unreal Engine is also available for aspiring game developers (paid).

Theoretical perspectives

Theoretical perspectives

Uses & Gratifications (Blumler & Katz):
- People use this media for escapism, catharsis, and social interaction.
Dyer’s Star Theory:
- Celebrity gamers and non-gamers serve as role models.
- Video games contribute to identity formation and aspirations.

1

Overview

1.1

Media Language

1.1.1Media Language 1.1.2Media Language 2

1.2

Audience

1.2.1Audiences 1.2.2Audiences 2 1.2.3End of Topic Test - Media Language & Audience

1.3

Representation

1.3.1Stereotypes 1.3.2Gender 1.3.3Audiences

1.4

The Media Industry

1.4.1Media Industries 1.4.2Ownership 1.4.3Funding & Regulation 1.4.4End of Topic Test - Representation/Media Industry

2

Component 1: Section A

2.1

Magazines - Vogue

2.1.1Magazines 2.1.2Vogue - Context 2.1.3Vogue - Narrative 2.1.4Vogue - Representation

2.2

Magazines - GQ

2.2.1GQ - Context 2.2.2GQ - Narrative 2.2.3GQ - Representation

2.3

Advertising & Marketing

2.3.1Advertising & Marketing 2.3.2Analysing Adverts 2.3.3Analysing Adverts 2 2.3.4Theories & Principles 2.3.5End of Topic Test - Magazines & Advertising

2.4

Print Advertisements - Quality Street

2.4.1Quality Street - Context 2.4.2Quality Street - Narrative 2.4.3Quality Street - Representation

2.5

Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context 2.5.2This Girl Can - Narrative 2.5.3This Girl Can - Representation

2.6

Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context 2.6.2NHS 111 - Narrative 2.6.3NHS 111 - Representation

2.7

Film Posters (Marketing)

2.7.1The Man with The Golden Gun 2.7.2The Man with The Golden Gun 2

2.8

Film - No Time To Die

2.8.1Context 2.8.2Narrative 2.8.3Representation

2.9

Newspapers

2.9.1Ownership & Regulation 2.9.2News Selection 2.9.3Media Language 2.9.4Genres 2.9.5Newspaper Conventions 2.9.6Representation 2.9.7Audience 2.9.8Theories 2.9.9End of Topic Test - Newspapers

2.10

The Sun

2.10.1Context 2.10.2Narrative 2.10.3Language & Images

2.11

The Guardian

2.11.1The Guardian 2.11.2Narrative 2.11.3Language & Images

2.12

(2028 Exams) The Sun

2.12.1The Sun - Context 2.12.2The Sun - Narrative 2.12.3The Sun - Representation

2.13

(2028 Exams) The Guardian

2.13.1The Guardian - Context 2.13.2The Guardian - Narrative 2.13.3The Guardian - Representation

3

Component 1: Section B

3.1

Video Games

3.1.1Video Games

3.2

Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries 3.2.2Fornite (2017) - Audience

3.3

Film

3.3.1The Big Six 3.3.2Technology 3.3.3End of Topic Test - Video Games & Films

3.4

Radio

3.4.1The Radio Industry 3.4.2Categories of Radio Station 3.4.3Technology & Radio Audiences 3.4.4Theories 3.4.5End of Topic Test - Radio

3.5

Radio - The Archers

3.5.1Production 3.5.2Media Industries 3.5.3Media Contexts 3.5.4Audiences 1 3.5.5Audiences 2

3.6

(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries 3.6.2Audiences 3.6.3Media Contexts

4

Component 2: Section A

4.1

Television

4.1.1The Television Industry 4.1.2Types of Broadcasting 4.1.3Media Language & TV 4.1.4Representation & Audiences 4.1.5Theories

4.2

Sitcom

4.2.1Sitcoms 4.2.2Friends 4.2.3Friends 2 4.2.4End of Topic Test - Sitcoms & Friends

4.3

Sitcom - Modern Family

4.3.1Media Language 4.3.2Representation 4.3.3Media Industries 4.3.4Audiences 4.3.5Media Contexts

4.4

Sitcom - Man Like Mobeen

4.4.1Media Language 4.4.2Representations 4.4.3Media Industries

4.5

(2026 Exams) Luther

4.5.1Context 4.5.2Media Language 4.5.3Representation 4.5.4Audience 4.5.5Industry

4.6

The Sweeney

4.6.1Context 4.6.2Media Language 4.6.3Representation 4.6.4Audience 4.6.5Industry

5

Component 2: Section B

5.1

Music Video

5.1.1Music Videos 5.1.2The Music Industry

5.2

Lizzo - 'Good as Hell'

5.2.1Context 5.2.2'Good as Hell'5.2.3Media Language 5.2.4Representation 5.2.5Audience 5.2.6Industry

5.3

Taylor Swift - 'The Man'

5.3.1Taylor Swift 5.3.2Media Language 5.3.3Representation 5.3.4Audiences 5.3.5Media Industries 5.3.6Media Contexts

5.4

Stormzy - 'Superheroes'

5.4.1Stormzy 5.4.2Media Language 5.4.3Representation 5.4.4Audiences 5.4.5Media Industries 5.4.6Media Contexts

5.5

Justin Bieber - 'Intentions'

5.5.1Justin Bieber 5.5.2Media Language 5.5.3Representation 5.5.4Audiences 5.5.5Media Industries 5.5.6Media Contexts

5.6

TLC - 'Waterfalls'

5.6.1TLC 5.6.2Media Language 5.6.3Representation 5.6.4Media Contexts

5.7

Duran Duran - 'Rio'

5.7.1Duran Duran 5.7.2Media Language 5.7.3Representation 5.7.4Media Contexts

5.8

Online Media - Lizzo

5.8.1Media Language 5.8.2Representation 5.8.3Audiences 5.8.4Media Contexts & Industries

5.9

Online Media - Taylor Swift

5.9.1Media Language 5.9.2Representation 5.9.3Audiences 5.9.4Media Contexts & Industries

5.10

Online Media - Stormzy

5.10.1Media Language 5.10.2Representation 5.10.3Audience 5.10.4Media Context & Industries

Jump to other topics

1

Overview

1.1

Media Language

1.1.1Media Language 1.1.2Media Language 2

1.2

Audience

1.2.1Audiences 1.2.2Audiences 2 1.2.3End of Topic Test - Media Language & Audience

1.3

Representation

1.3.1Stereotypes 1.3.2Gender 1.3.3Audiences

1.4

The Media Industry

1.4.1Media Industries 1.4.2Ownership 1.4.3Funding & Regulation 1.4.4End of Topic Test - Representation/Media Industry

2

Component 1: Section A

2.1

Magazines - Vogue

2.1.1Magazines 2.1.2Vogue - Context 2.1.3Vogue - Narrative 2.1.4Vogue - Representation

2.2

Magazines - GQ

2.2.1GQ - Context 2.2.2GQ - Narrative 2.2.3GQ - Representation

2.3

Advertising & Marketing

2.3.1Advertising & Marketing 2.3.2Analysing Adverts 2.3.3Analysing Adverts 2 2.3.4Theories & Principles 2.3.5End of Topic Test - Magazines & Advertising

2.4

Print Advertisements - Quality Street

2.4.1Quality Street - Context 2.4.2Quality Street - Narrative 2.4.3Quality Street - Representation

2.5

Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context 2.5.2This Girl Can - Narrative 2.5.3This Girl Can - Representation

2.6

Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context 2.6.2NHS 111 - Narrative 2.6.3NHS 111 - Representation

2.7

Film Posters (Marketing)

2.7.1The Man with The Golden Gun 2.7.2The Man with The Golden Gun 2

2.8

Film - No Time To Die

2.8.1Context 2.8.2Narrative 2.8.3Representation

2.9

Newspapers

2.9.1Ownership & Regulation 2.9.2News Selection 2.9.3Media Language 2.9.4Genres 2.9.5Newspaper Conventions 2.9.6Representation 2.9.7Audience 2.9.8Theories 2.9.9End of Topic Test - Newspapers

2.10

The Sun

2.10.1Context 2.10.2Narrative 2.10.3Language & Images

2.11

The Guardian

2.11.1The Guardian 2.11.2Narrative 2.11.3Language & Images

2.12

(2028 Exams) The Sun

2.12.1The Sun - Context 2.12.2The Sun - Narrative 2.12.3The Sun - Representation

2.13

(2028 Exams) The Guardian

2.13.1The Guardian - Context 2.13.2The Guardian - Narrative 2.13.3The Guardian - Representation

3

Component 1: Section B

3.1

Video Games

3.1.1Video Games

3.2

Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries 3.2.2Fornite (2017) - Audience

3.3

Film

3.3.1The Big Six 3.3.2Technology 3.3.3End of Topic Test - Video Games & Films

3.4

Radio

3.4.1The Radio Industry 3.4.2Categories of Radio Station 3.4.3Technology & Radio Audiences 3.4.4Theories 3.4.5End of Topic Test - Radio

3.5

Radio - The Archers

3.5.1Production 3.5.2Media Industries 3.5.3Media Contexts 3.5.4Audiences 1 3.5.5Audiences 2

3.6

(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries 3.6.2Audiences 3.6.3Media Contexts

4

Component 2: Section A

4.1

Television

4.1.1The Television Industry 4.1.2Types of Broadcasting 4.1.3Media Language & TV 4.1.4Representation & Audiences 4.1.5Theories

4.2

Sitcom

4.2.1Sitcoms 4.2.2Friends 4.2.3Friends 2 4.2.4End of Topic Test - Sitcoms & Friends

4.3

Sitcom - Modern Family

4.3.1Media Language 4.3.2Representation 4.3.3Media Industries 4.3.4Audiences 4.3.5Media Contexts

4.4

Sitcom - Man Like Mobeen

4.4.1Media Language 4.4.2Representations 4.4.3Media Industries

4.5

(2026 Exams) Luther

4.5.1Context 4.5.2Media Language 4.5.3Representation 4.5.4Audience 4.5.5Industry

4.6

The Sweeney

4.6.1Context 4.6.2Media Language 4.6.3Representation 4.6.4Audience 4.6.5Industry

5

Component 2: Section B

5.1

Music Video

5.1.1Music Videos 5.1.2The Music Industry

5.2

Lizzo - 'Good as Hell'

5.2.1Context 5.2.2'Good as Hell'5.2.3Media Language 5.2.4Representation 5.2.5Audience 5.2.6Industry

5.3

Taylor Swift - 'The Man'

5.3.1Taylor Swift 5.3.2Media Language 5.3.3Representation 5.3.4Audiences 5.3.5Media Industries 5.3.6Media Contexts

5.4

Stormzy - 'Superheroes'

5.4.1Stormzy 5.4.2Media Language 5.4.3Representation 5.4.4Audiences 5.4.5Media Industries 5.4.6Media Contexts

5.5

Justin Bieber - 'Intentions'

5.5.1Justin Bieber 5.5.2Media Language 5.5.3Representation 5.5.4Audiences 5.5.5Media Industries 5.5.6Media Contexts

5.6

TLC - 'Waterfalls'

5.6.1TLC 5.6.2Media Language 5.6.3Representation 5.6.4Media Contexts

5.7

Duran Duran - 'Rio'

5.7.1Duran Duran 5.7.2Media Language 5.7.3Representation 5.7.4Media Contexts

5.8

Online Media - Lizzo

5.8.1Media Language 5.8.2Representation 5.8.3Audiences 5.8.4Media Contexts & Industries

5.9

Online Media - Taylor Swift

5.9.1Media Language 5.9.2Representation 5.9.3Audiences 5.9.4Media Contexts & Industries

5.10

Online Media - Stormzy

5.10.1Media Language 5.10.2Representation 5.10.3Audience 5.10.4Media Context & Industries

Practice questions on Fornite (2017) - Audience

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1
Which famous Fortnite player has over 10 million subscribers and earns more than $500k a month?Multiple choice
2
Select all the correct statements below:True / false

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Fortnite (2017) - Media Industries

The Big Six