NHS 111 - Context

Test yourself

NHS 111

The NHS 111 - “Help Us Help You” advertisement is a public health campaign by NHS England.

What is the Campaign?

“Help Us Help You” is a national NHS campaign launched in December 2022.
- Created for NHS England by M&C Saatchi London.
- Distributed by the UK Government’s Department of Health and Social Care.
- Funded by NHS England and HM Government.
The purpose of the campaign is to encourage the public to use NHS 111 for urgent but not life-threatening medical needs.

Why the campaign exists

Many people visit Accident & Emergency unnecessarily, causing pressure on hospitals.
The campaign aims to:
- Reduce overcrowding in emergency departments
- Educate people about NHS 111 as a quick, reliable alternative
- Promote use of digital healthcare tools (NHS App, online services)

Target audience

The campaign's main audience is all adults in England (anyone might need urgent care).
The specific focus:
- Young adults under 35 – more likely to use digital tools
- Parents of children aged 5 - 12 – frequent users of NHS advice lines
The audience's needs include:
- Quick, reliable health information
- Reassurance that 111 can help without needing A&E

Economic context

The campaign is funded entirely by public money (taxpayer-funded).
The campaign has no commercial aim – it is a public service advertisement (PSA) that promotes behavioural change.
It supports the economic efficiency of the NHS by reducing strain on emergency care.
This partnership shows the collaboration between the government, media industries, and advertising agencies to reach the public effectively.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines - Vogue

2.1.1Magazines

2.1.2Vogue - Context

2.1.3Vogue - Narrative

2.1.4Vogue - Representation

2.2Magazines - GQ

2.2.1GQ - Context

2.2.2GQ - Narrative

2.2.3GQ - Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements - Quality Street

2.4.1Quality Street - Context

2.4.2Quality Street - Narrative

2.4.3Quality Street - Representation

2.5Print Advertisements - (2026 Exams) This Girl Can

2.5.1This Girl Can - Context

2.5.2This Girl Can - Narrative

2.5.3This Girl Can - Representation

2.6Print Advertisements - (2027 Exams) NHS 111

2.6.1NHS 111 - Context

2.6.2NHS 111 - Narrative

2.6.3NHS 111 - Representation

2.7Film Posters (Marketing)

2.7.1The Man with The Golden Gun

2.7.2The Man with The Golden Gun 2

2.8Film - No Time To Die

2.8.1Context

2.8.2Narrative

2.8.3Representation

2.9Newspapers

2.9.1Ownership & Regulation

2.9.2News Selection

2.9.3Media Language

2.9.4Genres

2.9.5Newspaper Conventions

2.9.6Representation

2.9.7Audience

2.9.8Theories

2.9.9End of Topic Test - Newspapers

2.10The Sun

2.10.1Context

2.10.2Narrative

2.10.3Language & Images

2.11The Guardian

2.11.1The Guardian

2.11.2Narrative

2.11.3Language & Images

2.12(2028 Exams) The Sun

2.12.1The Sun - Context

2.12.2The Sun - Narrative

2.12.3The Sun - Representation

2.13(2028 Exams) The Guardian

2.13.1The Guardian - Context

2.13.2The Guardian - Narrative

2.13.3The Guardian - Representation

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Video Games - Fortnite

3.2.1Fortnite (2017) - Media Industries

3.2.2Fornite (2017) - Audience

3.3Film

3.3.1The Big Six

3.3.2Technology

3.3.3End of Topic Test - Video Games & Films

3.4Radio

3.4.1The Radio Industry

3.4.2Categories of Radio Station

3.4.3Technology & Radio Audiences

3.4.4Theories

3.4.5End of Topic Test - Radio

3.5Radio - The Archers

3.5.1Production

3.5.2Media Industries

3.5.3Media Contexts

3.5.4Audiences 1

3.5.5Audiences 2

3.6(2027 Exams) Radio - Desert Island Discs

3.6.1Media Industries

3.6.2Audiences

3.6.3Media Contexts

4Component 2: Section A

4.1Television

4.1.1The Television Industry

4.1.2Types of Broadcasting

4.1.3Media Language & TV

4.1.4Representation & Audiences

4.1.5Theories

4.2Sitcom

4.2.1Sitcoms

4.2.2Friends

4.2.3Friends 2

4.2.4End of Topic Test - Sitcoms & Friends

4.3Sitcom - Modern Family

4.3.1Media Language

4.3.2Representation

4.3.3Media Industries

4.3.4Audiences

4.3.5Media Contexts

4.4Sitcom - Man Like Mobeen

4.4.1Media Language

4.4.2Representations

4.4.3Media Industries

4.5(2026 Exams) Luther

4.5.1Context

4.5.2Media Language

4.5.3Representation

4.5.4Audience

4.5.5Industry

4.6The Sweeney

4.6.1Context

4.6.2Media Language

4.6.3Representation

4.6.4Audience

4.6.5Industry

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Lizzo - 'Good as Hell'

5.2.1Context

5.2.2'Good as Hell'

5.2.3Media Language

5.2.4Representation

5.2.5Audience

5.2.6Industry

5.3Taylor Swift - 'The Man'

5.3.1Taylor Swift

5.3.2Media Language

5.3.3Representation

5.3.4Audiences

5.3.5Media Industries

5.3.6Media Contexts

5.4Stormzy - 'Superheroes'

5.4.1Stormzy

5.4.2Media Language

5.4.3Representation

5.4.4Audiences

5.4.5Media Industries

5.4.6Media Contexts

5.5Justin Bieber - 'Intentions'

5.5.1Justin Bieber

5.5.2Media Language

5.5.3Representation

5.5.4Audiences

5.5.5Media Industries

5.5.6Media Contexts

5.6TLC - 'Waterfalls'

5.6.1TLC

5.6.2Media Language

5.6.3Representation

5.6.4Media Contexts

5.7Duran Duran - 'Rio'

5.7.1Duran Duran

5.7.2Media Language

5.7.3Representation

5.7.4Media Contexts

5.8Online Media - Lizzo

5.8.1Media Language

5.8.2Representation

5.8.3Audiences

5.8.4Media Contexts & Industries

5.9Online Media - Taylor Swift

5.9.1Media Language

5.9.2Representation

5.9.3Audiences

5.9.4Media Contexts & Industries

5.10Online Media - Stormzy

5.10.1Media Language

5.10.2Representation

5.10.3Audience

5.10.4Media Context & Industries

Jump to other topics