2.12.3

The Sun - Representation

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The Sun (22 March 2025) - Representation

The Sun uses language and images to connect with the readers and create a symbolic portrayal of national decline and government inefficiency.

Illustrative background for Representing perspectiveIllustrative background for Representing perspective ?? "content

Representing perspective

  • The front page is a highly mediated construction.
  • The image:
    • A dramatic photo of fire is chosen over a photo of a technical diagram to symbolise danger and instability.
    • “HEATHROW CLOSED” sign shows emotionless machine versus human need
  • The language:
    • "Humiliated Britain" is chosen over "Major Power Outage"
  • These choices altogether construct a version of reality that provokes an immediate and outraged response from its audience.
Illustrative background for Representing national identityIllustrative background for Representing national identity ?? "content

Representing national identity

  • The disaster is framed as a national embarrassment, not just a local incident.
  • It suggests the UK’s infrastructure is failing, linking to wider anxieties about national pride and global status.
  • “Britain humiliated by airport fiasco” → exaggerates to evoke shared shame and anger.
  • This aligns with The Sun's frequent narrative of perceived failure by the British establishment.
Illustrative background for Representing authority and powerIllustrative background for Representing authority and power ?? "content

Representing authority and power

  • The front page implies the existence of a faceless, incompetent 'authority' (e.g. airport bosses, government departments) who failed the public.
  • The headline FAULTY POWERS doubles as a pun:
    • Literal: the power failure.
    • Metaphorical: those in power failed
  • Constructed as incompetent elites disconnected from ordinary people.
  • It reflects the Sun’s right-wing populist ideology:
    • Criticising authority, while claiming to speak for the “common Brit”
Illustrative background for Representation of ordinary peopleIllustrative background for Representation of ordinary people ?? "content

Representation of ordinary people

  • Travellers described as “thousands stranded” → passive victims.
  • Their suffering is used to make the story emotionally relatable.
  • Readers, who are also ordinary travellers, are invited to imagine themselves trapped, frustrated, and powerless.
  • The paper acts as the champion of these ordinary people, giving them a voice and demanding justice.
    • Typical tabloid narrative: “They fail; we suffer.”
Illustrative background for Representation of class & celebrityIllustrative background for Representation of class & celebrity ?? "content

Representation of class & celebrity

  • Kym Marsh's feature on the left provides a contrast to the main story.
    • This represents celebrity and glamour roles, typical of tabloid content.
    • "Kym & The Fab at 50" right next to a burning airport depicts how chaos does not relate to or bother the "elites".
  • The Sun’s working-class audience sees Heathrow disaster as proof that the system does not care about ordinary people.
Illustrative background for Ideological representationIllustrative background for Ideological representation ?? "content

Ideological representation

  • Underlying ideology:
    • Distrust in public institutions.
    • Sympathy for “the people”.
    • National pride wounded by incompetence.
  • The Sun positions itself as a watchdog for ordinary citizens.
  • It reinforces its brand identity as a protector of the public, though framed through sensationalism and outrage.

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1Overview

2Component 1: Section A

3Component 1: Section B

4Component 2: Section A

5Component 2: Section B

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