2.12.3
The Sun - Representation
The Sun (22 March 2025) - Representation
The Sun (22 March 2025) - Representation
The Sun uses language and images to connect with the readers and create a symbolic portrayal of national decline and government inefficiency.


Representing perspective
Representing perspective
- The front page is a highly mediated construction.
- The image:
- A dramatic photo of fire is chosen over a photo of a technical diagram to symbolise danger and instability.
- “HEATHROW CLOSED” sign shows emotionless machine versus human need
- The language:
- "Humiliated Britain" is chosen over "Major Power Outage"
- These choices altogether construct a version of reality that provokes an immediate and outraged response from its audience.


Representing national identity
Representing national identity
- The disaster is framed as a national embarrassment, not just a local incident.
- It suggests the UK’s infrastructure is failing, linking to wider anxieties about national pride and global status.
- “Britain humiliated by airport fiasco” → exaggerates to evoke shared shame and anger.
- This aligns with The Sun's frequent narrative of perceived failure by the British establishment.


Representation of ordinary people
Representation of ordinary people
- Travellers described as “thousands stranded” → passive victims.
- Their suffering is used to make the story emotionally relatable.
- Readers, who are also ordinary travellers, are invited to imagine themselves trapped, frustrated, and powerless.
- The paper acts as the champion of these ordinary people, giving them a voice and demanding justice.
- Typical tabloid narrative: “They fail; we suffer.”


Representation of class & celebrity
Representation of class & celebrity
- Kym Marsh's feature on the left provides a contrast to the main story.
- This represents celebrity and glamour roles, typical of tabloid content.
- "Kym & The Fab at 50" right next to a burning airport depicts how chaos does not relate to or bother the "elites".
- The Sun’s working-class audience sees Heathrow disaster as proof that the system does not care about ordinary people.


Ideological representation
Ideological representation
- Underlying ideology:
- Distrust in public institutions.
- Sympathy for “the people”.
- National pride wounded by incompetence.
- The Sun positions itself as a watchdog for ordinary citizens.
- It reinforces its brand identity as a protector of the public, though framed through sensationalism and outrage.
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines - Vogue
2.2Magazines - GQ
2.3Advertising & Marketing
2.4Print Advertisements - Quality Street
2.5Print Advertisements - (2026 Exams) This Girl Can
2.6Print Advertisements - (2027 Exams) NHS 111
2.7Film Posters (Marketing)
2.8Film - No Time To Die
2.9Newspapers
2.11The Guardian
2.12(2028 Exams) The Sun
2.13(2028 Exams) The Guardian
3Component 1: Section B
3.1Video Games
3.2Video Games - Fortnite
3.4Radio
3.5Radio - The Archers
3.6(2027 Exams) Radio - Desert Island Discs
4Component 2: Section A
4.1Television
4.3Sitcom - Modern Family
4.4Sitcom - Man Like Mobeen
4.5(2026 Exams) Luther
5Component 2: Section B
5.1Music Video
5.2Lizzo - 'Good as Hell'
5.3Taylor Swift - 'The Man'
5.4Stormzy - 'Superheroes'
5.5Justin Bieber - 'Intentions'
5.6TLC - 'Waterfalls'
5.7Duran Duran - 'Rio'
5.8Online Media - Lizzo
5.9Online Media - Taylor Swift
5.10Online Media - Stormzy
Jump to other topics
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines - Vogue
2.2Magazines - GQ
2.3Advertising & Marketing
2.4Print Advertisements - Quality Street
2.5Print Advertisements - (2026 Exams) This Girl Can
2.6Print Advertisements - (2027 Exams) NHS 111
2.7Film Posters (Marketing)
2.8Film - No Time To Die
2.9Newspapers
2.11The Guardian
2.12(2028 Exams) The Sun
2.13(2028 Exams) The Guardian
3Component 1: Section B
3.1Video Games
3.2Video Games - Fortnite
3.4Radio
3.5Radio - The Archers
3.6(2027 Exams) Radio - Desert Island Discs
4Component 2: Section A
4.1Television
4.3Sitcom - Modern Family
4.4Sitcom - Man Like Mobeen
4.5(2026 Exams) Luther
5Component 2: Section B
5.1Music Video
5.2Lizzo - 'Good as Hell'
5.3Taylor Swift - 'The Man'
5.4Stormzy - 'Superheroes'
5.5Justin Bieber - 'Intentions'
5.6TLC - 'Waterfalls'
5.7Duran Duran - 'Rio'
5.8Online Media - Lizzo
5.9Online Media - Taylor Swift
5.10Online Media - Stormzy
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