7.3.4
Impact of Technology on Sport 2
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Impact of Technology for Spectators
Technology has made the viewing experience more interesting for spectators at home.

All-weather surfaces
- The development of all-weather surfaces means that fixtures can be played in all conditions without damaging the surface.
- Even in poor weather conditions, surfaces provide a consistent bounce or run of the ball.

Different camera angles
- Spectators can watch the sport from different cameras with the use of the red button.
- Waterproof action cameras now allow watersport enthusiasts to get a unique perspective of themselves.
- International football fixtures now have a camera that stretches over the pitch.
- This offers a bird's eye close-up view anywhere during the game.

Analysis on live TV
- We can now analyse sports on live TV to help spectators develop their understanding of the sport.
Impact of Technology for Sponsors
Technology has helped sponsors advertise their products. More cameras mean that there’s more chance a sponsors logo will be seen.

More advertising
- Some technologies (in American sports) let the sponsor’s logo be in the picture without even being physically on the pitch.
- Increased advertising means increased sales.

Reputation risk
- But there is a bigger chance of a performer being caught cheating on camera.
- This is bad for sponsors who are associated with these performers as they get negative publicity (bad press).
- E.g. Ryan Lochte was recorded on CCTV in a petrol station when he said he was being robbed.
1Applied Anatomy & Physiology
1.1The Musculoskeletal System
1.2The Cardio-Respiratory System
1.2.1Pathway of Air1.2.2Blood Vessels1.2.3Blood Vessels 21.2.4Structure of the Heart1.2.5Cardiac Cycle1.2.6Measures of Heart Performance1.2.7The Mechanics of Breathing1.2.8The Mechanics of Breathing 21.2.9The Lungs1.2.10End of Topic Test - The Cardio-Respiratory System1.2.11Exam-Style Questions - Cardio-Respiratory System1.2.12Diagnostic Misconceptions - Pathway of Blood1.2.13Diagnostic Misconceptions - Cardiac Output
1.3Anaerobic & Aerobic Exercise
1.4Short-Term Effects of Exercise
2Movement Analysis
2.1Lever Systems
3Physical Training
3.1Health & Fitness
3.2The Components of Fitness
3.2.1The Components of Fitness3.2.2Sports & Fitness3.2.3Fitness Testing3.2.4Measuring Agility & Balance3.2.5Measuring Cardiovascular & Coordination3.2.6Measuring Endurance & Power3.2.7Measuring Reaction Time & Strength3.2.8Measuring Strength, Speed & Flexibility3.2.9End of Topic Test - The Components of Fitness3.2.10Exam-Style Questions - Fitness Tests
4The Principles of Training
4.1Principles of Training
5Using Data
5.1Types of Data
5.2Data Presentation & Analysis
6Sports Psychology
6.2Feedback & Preparation
7Socio-cultural Influences
7.1Engagement Patterns of Different Social Groups
7.2Commercialisation
7.3Ethical & Socio-cultural Issues
7.3.1Impact of Technology on Performers7.3.2Impact of Technology on Performers 27.3.3Impact of Technology on Sport7.3.4Impact of Technology on Sport 27.3.5Sporting Conduct & Banned Substances7.3.6Blood Doping7.3.7Drug Restrictions7.3.8Drug Restrictions 27.3.9Spectator Behaviour7.3.10End of Topic Test - Ethical Issues7.3.11Exam-Style Questions - Performance Enhancing Drugs7.3.12Diagnostic Misconceptions - Conduct in Sport
8Health & Fitness
8.1Overview of Health
8.2Sedentary Lifestyles
Jump to other topics
1Applied Anatomy & Physiology
1.1The Musculoskeletal System
1.2The Cardio-Respiratory System
1.2.1Pathway of Air1.2.2Blood Vessels1.2.3Blood Vessels 21.2.4Structure of the Heart1.2.5Cardiac Cycle1.2.6Measures of Heart Performance1.2.7The Mechanics of Breathing1.2.8The Mechanics of Breathing 21.2.9The Lungs1.2.10End of Topic Test - The Cardio-Respiratory System1.2.11Exam-Style Questions - Cardio-Respiratory System1.2.12Diagnostic Misconceptions - Pathway of Blood1.2.13Diagnostic Misconceptions - Cardiac Output
1.3Anaerobic & Aerobic Exercise
1.4Short-Term Effects of Exercise
2Movement Analysis
2.1Lever Systems
3Physical Training
3.1Health & Fitness
3.2The Components of Fitness
3.2.1The Components of Fitness3.2.2Sports & Fitness3.2.3Fitness Testing3.2.4Measuring Agility & Balance3.2.5Measuring Cardiovascular & Coordination3.2.6Measuring Endurance & Power3.2.7Measuring Reaction Time & Strength3.2.8Measuring Strength, Speed & Flexibility3.2.9End of Topic Test - The Components of Fitness3.2.10Exam-Style Questions - Fitness Tests
4The Principles of Training
4.1Principles of Training
5Using Data
5.1Types of Data
5.2Data Presentation & Analysis
6Sports Psychology
6.2Feedback & Preparation
7Socio-cultural Influences
7.1Engagement Patterns of Different Social Groups
7.2Commercialisation
7.3Ethical & Socio-cultural Issues
7.3.1Impact of Technology on Performers7.3.2Impact of Technology on Performers 27.3.3Impact of Technology on Sport7.3.4Impact of Technology on Sport 27.3.5Sporting Conduct & Banned Substances7.3.6Blood Doping7.3.7Drug Restrictions7.3.8Drug Restrictions 27.3.9Spectator Behaviour7.3.10End of Topic Test - Ethical Issues7.3.11Exam-Style Questions - Performance Enhancing Drugs7.3.12Diagnostic Misconceptions - Conduct in Sport
8Health & Fitness
8.1Overview of Health
8.2Sedentary Lifestyles
Practice questions on Impact of Technology on Sport 2
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 1What advantage of technology for spectators is being shown?Multiple choice
- 2
- 3How has technology in sport benefited sponsors?Multiple choice
- 4Impacts of technology in sport for sponsorsFill in the list
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