7.3.4

Impact of Technology on Sport 2

Test yourself

Impact of Technology for Spectators

Technology has made the viewing experience more interesting for spectators at home.

Illustrative background for All-weather surfacesIllustrative background for All-weather surfaces ?? "content

All-weather surfaces

  • The development of all-weather surfaces means that fixtures can be played in all conditions without damaging the surface.
  • Even in poor weather conditions, surfaces provide a consistent bounce or run of the ball.
Illustrative background for Different camera anglesIllustrative background for Different camera angles ?? "content

Different camera angles

  • Spectators can watch the sport from different cameras with the use of the red button.
  • Waterproof action cameras now allow watersport enthusiasts to get a unique perspective of themselves.
  • International football fixtures now have a camera that stretches over the pitch.
    • This offers a bird's eye close-up view anywhere during the game.
Illustrative background for Analysis on live TVIllustrative background for Analysis on live TV ?? "content

Analysis on live TV

  • We can now analyse sports on live TV to help spectators develop their understanding of the sport.

Impact of Technology for Sponsors

Technology has helped sponsors advertise their products. More cameras mean that there’s more chance a sponsors logo will be seen.

Illustrative background for More advertisingIllustrative background for More advertising ?? "content

More advertising

  • Some technologies (in American sports) let the sponsor’s logo be in the picture without even being physically on the pitch.
  • Increased advertising means increased sales.
Illustrative background for Reputation riskIllustrative background for Reputation risk ?? "content

Reputation risk

  • But there is a bigger chance of a performer being caught cheating on camera.
  • This is bad for sponsors who are associated with these performers as they get negative publicity (bad press).
    • E.g. Ryan Lochte was recorded on CCTV in a petrol station when he said he was being robbed.

Jump to other topics

1Applied Anatomy & Physiology

2Movement Analysis

3Physical Training

4The Principles of Training

5Using Data

6Sports Psychology

7Socio-cultural Influences

8Health & Fitness

Go student ad image

Unlock your full potential with GoStudent tutoring

  • Affordable 1:1 tutoring from the comfort of your home

  • Tutors are matched to your specific learning needs

  • 30+ school subjects covered

Book a free trial lesson