7.2.6

Impact of Sponsorship

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Sponsorship for a Sport

Sponsorship can have both positive and negative effects on a sport.

Greater income

Greater income

  • Sponsorship is a huge source of income (money) for a lot of sports.
  • This is good for sports because teams and performers can earn money from more things than just spectators.
  • This can help to develop better sports’ facilities.
Sponsor power
  • Sponsors can usually help to decide what is shown on TV. - Sponsors are deciding where they want their logos to be placed and even the position of the cameras to get as many people as possible seeing their products.
Timing changes

Timing changes

  • Sponsors also decide start times to increase publicity. In the Premier League, the start times of matches have been changed to: Friday night football, Saturday early/late kick off, Super Sunday and Monday Night Football.
  • Football matches may start at times that make it very inconvenient for away fans going to the game.
More focus on "bigger" sports

More focus on "bigger" sports

  • The media quite often concentrates on the ‘bigger’ sports, leaving the ‘minor’ sports with very little. For example, the Premier League contract with BT Sport and Sky is worth over £5 billion from 2016/17-2019/20. That is an average of £10 million per team for a live game.
  • This is the same annual (yearly) sponsorship that UK athletics receive from Sainsbury's.

The Impact of Sponsorship on Officials

Sponsorship has increased how much money officials (referees) get paid, can also have negative impacts.

Opportunity to travel

Opportunity to travel

  • Fixtures are played all over the world with European and international tournaments. So officials have the opportunity to travel.
Higher income

Higher income

  • Elite level officials in rugby and football work full-time and earn £50,000-£100,000 per year.
Fame

Fame

  • Some officials in sports become just as famous as some of the performers (e.g. Mark Clattenburg, the football referee).
  • The darts referee Russ Bray is almost as famous as any darts performers because of his distinctive voice.
Media scrutiny

Media scrutiny

  • Officials are heavily scrutinised (watched) in the media. Their decisions are constantly questioned. They can be dropped from the elite leagues because of this.

Impact of Sponsorship on Spectators

Sponsorship creates lots of benefits for spectators, but there are also downsides.

More money

More money

  • Clubs having more money is good for spectators because teams can buy better players and play higher quality matches.
  • Clubs can invest in new stadiums and facilities for their players and spectators. This makes for better viewing for fans.
More merchandise

More merchandise

  • There is a wider range of merchandise (stash) available for spectators to buy.
More coverage

More coverage

  • ‘Armchair’ supporters can choose and view their sport from different camera angles on TV.
  • There are even specific sports channels (Sky Sports Football, Sky Sports F1), radio stations and newspapers that show and report on more sports than ever.
Lack of atmosphere

Lack of atmosphere

  • The problem with viewing sport at home is that it takes away the atmosphere at the ground or stadium.
  • TV companies have tried to make up for this by tactically placing microphones and cameras around stadiums to record the atmosphere.
Jump to other topics
1

Applied Anatomy & Physiology

1.1

The Musculoskeletal System

1.1.1Musculoskeletal Structure1.1.2Structure of the Skeleton1.1.3Functions of the Skeleton1.1.4Joints1.1.5Joints 21.1.6Antagonistic Muscle Movement1.1.7End of Topic Test - The Musculoskeletal System1.1.8Exam-Style Questions - Musculoskeletal System1.1.9Diagnostic Misconceptions - Contractions
1.2

The Cardio-Respiratory System

1.2.1Pathway of Air1.2.2Blood Vessels1.2.3Blood Vessels 21.2.4Structure of the Heart1.2.5Cardiac Cycle1.2.6Measures of Heart Performance1.2.7The Mechanics of Breathing1.2.8The Mechanics of Breathing 21.2.9The Lungs1.2.10End of Topic Test - The Cardio-Respiratory System1.2.11Exam-Style Questions - Cardio-Respiratory System1.2.12Diagnostic Misconceptions - Pathway of Blood1.2.13Diagnostic Misconceptions - Cardiac Output
1.3

Anaerobic & Aerobic Exercise

1.3.1Aerobic & Anaerobic Respiration1.3.2Recovering After Exercise1.3.3Treatments for Recovery1.3.4Diagnostic Misconceptions - Aerobic vs Anaerobic
1.4

Short-Term Effects of Exercise

1.4.1Short-Term Effects of Exercise1.4.2Long-Term Effects of Exercise
2

Movement Analysis

2.1

Lever Systems

2.1.1Lever Systems2.1.2Mechanical Advantage2.1.3Basic Sporting Movements2.1.4Basic Sporting Movements 22.1.5Diagnostic Misconceptions - Types of Lever Systems
2.2

Planes & Axes of Movement

2.2.1Planes & Axes of Movement2.2.2End of Topic Test - Movement Analysis2.2.3Exam-Style Questions - Movement2.2.4Diagnostic Misconceptions - Planes vs Axes
3

Physical Training

3.1

Health & Fitness

3.1.1Health & Fitness
3.2

The Components of Fitness

3.2.1The Components of Fitness3.2.2Sports & Fitness3.2.3Fitness Testing3.2.4Measuring Agility & Balance3.2.5Measuring Cardiovascular & Coordination3.2.6Measuring Endurance & Power3.2.7Measuring Reaction Time & Strength3.2.8Measuring Strength, Speed & Flexibility3.2.9End of Topic Test - The Components of Fitness3.2.10Exam-Style Questions - Fitness Tests
4

The Principles of Training

4.1

Principles of Training

4.1.1Principles & Circuit Training4.1.2Continuous & Fartlek Training4.1.3Plyometric & Static Training4.1.4Weight & Interval Training4.1.5Diagnostic Misconceptions - Types of Training
4.2

Optimising Training

4.2.1Optimising Training4.2.2Altitude & Seasonal Training4.2.3Warming Up4.2.4Cooling Down4.2.5End of Topic Test - Principles & Optimisation4.2.6Exam-Style Questions - Sport-Specific Fitness
5

Using Data

5.1

Types of Data

5.1.1Quantitative Data5.1.2Qualitative Data
5.2

Data Presentation & Analysis

5.2.1Data Presentation & Analysis
6

Sports Psychology

6.1

Skills

6.1.1Skills6.1.2Skills 26.1.3Goals & Targets6.1.4Skills HyperLearning
6.2

Feedback & Preparation

6.2.1Information Processing6.2.2Guidance6.2.3Guidance 26.2.4Feedback6.2.5Mental Preparation6.2.6Controlling & Optimising Arousal6.2.7Exam-Style Questions - Skills & Guidance
6.3

Personality & Behaviour

6.3.1Aggression6.3.2Motivation6.3.3Personality Types6.3.4End of Topic Test - Sports Psychology6.3.5Exam-Style Questions - Aggression & Motivation6.3.6Diagnostic Misconceptions - Aggression
7

Socio-cultural Influences

7.1

Engagement Patterns of Different Social Groups

7.1.1Engagement - Gender7.1.2Engagement - Ethnicity7.1.3Engagement - Age & Family7.1.4Engagement - Disability
7.2

Commercialisation

7.2.1Media7.2.2Commercialisation7.2.3Commercialisation 27.2.4Sponsorship7.2.5Arguments for Sponsorship7.2.6Impact of Sponsorship7.2.7End of Topic Test - Engagement & Commercialisation7.2.8Exam-Style Questions - Commercialisation & Conduct
7.3

Ethical & Socio-cultural Issues

7.3.1Impact of Technology on Performers7.3.2Impact of Technology on Performers 27.3.3Impact of Technology on Sport7.3.4Impact of Technology on Sport 27.3.5Sporting Conduct & Banned Substances7.3.6Blood Doping7.3.7Drug Restrictions7.3.8Drug Restrictions 27.3.9Spectator Behaviour7.3.10End of Topic Test - Ethical Issues7.3.11Exam-Style Questions - Performance Enhancing Drugs7.3.12Diagnostic Misconceptions - Conduct in Sport
8

Health & Fitness

8.1

Overview of Health

8.1.1Well-Being & Fitness8.1.2Types of Health
8.2

Sedentary Lifestyles

8.2.1Sedentary Lifestyle8.2.2Obesity & Performance8.2.3Somatotypes8.2.4Diagnostic Misconceptions - Somatypes
8.3

Nutrition & Hydration

8.3.1Nutrition8.3.2Nutrition 28.3.3Hydration8.3.4End of Topic Test - Health & Fitness8.3.5Exam-Style Questions - Nutrition & Hydration

Practice questions on Impact of Sponsorship

Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.

  1. 1
    Which one of the following is a potential positive outcome of sponsorship for a sport?Multiple choice
  2. 2
    What is a potential downside of sponsors choosing start times in order to get maximum publicity?Multiple choice
  3. 3
    Which of the following downsides can be caused by the monetisation of sport through sponsorship?Multiple choice
  4. 4
    Which of the following is a positive outcome of sponsorship on sporting officials?Multiple choice
  5. 5
    Which of the following are potential consequences of sponsorship on officials in sport?True / false
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Arguments for Sponsorship

End of Topic Test - Engagement & Commercialisation