Impact of Sponsorship

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Sponsorship for a Sport

Sponsorship can have both positive and negative effects on a sport.

Greater income

Sponsorship is a huge source of income (money) for a lot of sports.
This is good for sports because teams and performers can earn money from more things than just spectators.
This can help to develop better sports’ facilities.

Timing changes

Sponsors also decide start times to increase publicity. In the Premier League, the start times of matches have been changed to: Friday night football, Saturday early/late kick off, Super Sunday and Monday Night Football.
Football matches may start at times that make it very inconvenient for away fans going to the game.

More focus on "bigger" sports

The media quite often concentrates on the ‘bigger’ sports, leaving the ‘minor’ sports with very little. For example, the Premier League contract with BT Sport and Sky is worth over £5 billion from 2016/17-2019/20. That is an average of £10 million per team for a live game.
This is the same annual (yearly) sponsorship that UK athletics receive from Sainsbury's.

The Impact of Sponsorship on Officials

Sponsorship has increased how much money officials (referees) get paid, can also have negative impacts.

Opportunity to travel

Fixtures are played all over the world with European and international tournaments. So officials have the opportunity to travel.

Higher income

Elite level officials in rugby and football work full-time and earn £50,000-£100,000 per year.

Fame

Some officials in sports become just as famous as some of the performers (e.g. Mark Clattenburg, the football referee).
The darts referee Russ Bray is almost as famous as any darts performers because of his distinctive voice.

Media scrutiny

Officials are heavily scrutinised (watched) in the media. Their decisions are constantly questioned. They can be dropped from the elite leagues because of this.

Impact of Sponsorship on Spectators

Sponsorship creates lots of benefits for spectators, but there are also downsides.

More money

Clubs having more money is good for spectators because teams can buy better players and play higher quality matches.
Clubs can invest in new stadiums and facilities for their players and spectators. This makes for better viewing for fans.

More merchandise

There is a wider range of merchandise (stash) available for spectators to buy.

More coverage

‘Armchair’ supporters can choose and view their sport from different camera angles on TV.
There are even specific sports channels (Sky Sports Football, Sky Sports F1), radio stations and newspapers that show and report on more sports than ever.

Lack of atmosphere

The problem with viewing sport at home is that it takes away the atmosphere at the ground or stadium.
TV companies have tried to make up for this by tactically placing microphones and cameras around stadiums to record the atmosphere.

1Applied Anatomy & Physiology

1.1The Musculoskeletal System

1.1.1Musculoskeletal Structure

1.1.2Structure of the Skeleton

1.1.3Functions of the Skeleton

1.1.4Joints

1.1.5Joints 2

1.1.6Antagonistic Muscle Movement

1.1.7End of Topic Test - The Musculoskeletal System

1.1.8Exam-Style Questions - Musculoskeletal System

1.2The Cardio-Respiratory System

1.2.1Pathway of Air

1.2.2Blood Vessels

1.2.3Blood Vessels 2

1.2.4Structure of the Heart

1.2.5Cardiac Cycle

1.2.6Measures of Heart Performance

1.2.7The Mechanics of Breathing

1.2.8The Mechanics of Breathing 2

1.2.9The Lungs

1.2.10End of Topic Test - The Cardio-Respiratory System

1.2.11Exam-Style Questions - Cardio-Respiratory System

1.3Anaerobic & Aerobic Exercise

1.3.1Aerobic & Anaerobic Respiration

1.3.2Recovering After Exercise

1.3.3Treatments for Recovery

1.4Short-Term Effects of Exercise

1.4.1Short-Term Effects of Exercise

1.4.2Long-Term Effects of Exercise

2Movement Analysis

2.1Lever Systems

2.1.1Lever Systems

2.1.2Mechanical Advantage

2.1.3Basic Sporting Movements

2.1.4Basic Sporting Movements 2

2.2Planes & Axes of Movement

2.2.1Planes & Axes of Movement

2.2.2End of Topic Test - Movement Analysis

2.2.3Exam-Style Questions - Movement

3Physical Training

3.1Health & Fitness

3.1.1Health & Fitness

3.2The Components of Fitness

3.2.1The Components of Fitness

3.2.2Sports & Fitness

3.2.3Fitness Testing

3.2.4Measuring Agility & Balance

3.2.5Measuring Cardiovascular & Coordination

3.2.6Measuring Endurance & Power

3.2.7Measuring Reaction Time & Strength

3.2.8Measuring Strength, Speed & Flexibility

3.2.9End of Topic Test - The Components of Fitness

3.2.10Exam-Style Questions - Fitness Tests

4The Principles of Training

4.1Principles of Training

4.1.1Principles & Circuit Training

4.1.2Continuous & Fartlek Training

4.1.3Plyometric & Static Training

4.1.4Weight & Interval Training

4.2Optimising Training

4.2.1Optimising Training

4.2.2Altitude & Seasonal Training

4.2.3Warming Up

4.2.4Cooling Down

4.2.5End of Topic Test - Principles & Optimisation

4.2.6Exam-Style Questions - Sport-Specific Fitness

5Using Data

5.1Types of Data

5.1.1Quantitative Data

5.1.2Qualitative Data

5.2Data Presentation & Analysis

5.2.1Data Presentation & Analysis

6Sports Psychology

6.1Skills

6.1.1Skills

6.1.2Skills 2

6.1.3Goals & Targets

6.1.4Skills HyperLearning

6.2Feedback & Preparation

6.2.1Information Processing

6.2.2Guidance

6.2.3Guidance 2

6.2.4Feedback

6.2.5Mental Preparation

6.2.6Controlling & Optimising Arousal

6.2.7Exam-Style Questions - Skills & Guidance

6.3Personality & Behaviour

6.3.1Aggression

6.3.2Motivation

6.3.3Personality Types

6.3.4End of Topic Test - Sports Psychology

6.3.5Exam-Style Questions - Aggression & Motivation

7Socio-cultural Influences

8Health & Fitness

8.1Overview of Health

8.1.1Well-Being & Fitness

8.1.2Types of Health

8.2Sedentary Lifestyles

8.2.1Sedentary Lifestyle

8.2.2Obesity & Performance

8.2.3Somatotypes

8.3Nutrition & Hydration

8.3.1Nutrition

8.3.2Nutrition 2

8.3.3Hydration

8.3.4End of Topic Test - Health & Fitness

8.3.5Exam-Style Questions - Nutrition & Hydration

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