7.2.5
Arguments for Sponsorship
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Negative Impacts of Sponsorship and the Media
The media (press) often focus on sporting personalities rather than sporting events. Performers are now entertainers as well as athletes, so they have to bear this in mind when they are trying to increase their marketability (ability to be marketed). Some potentially negative impacts of this are:
Increased scrutiny
- Because of social media and technology, elite performers are constantly in the public eye. If a performer does anything out of the ordinary, this is immediately reported in the media.
Free time and privacy
- Sponsors usually make performers attend meetings and corporate (business) events. This means that the performer has to give up their free time and privacy.
Lower income
- A sponsor may withdraw their sponsorship from the performer if the performer is not performing well (i.e. there has been a run of bad results). This may reduce a performers' income but it could incentivise cheating to improve performances.
Positive Impacts of Sponsorship
Sponsorship can have some positive impacts on performance:
Better equipment
- If an athlete or a team has a sponsor that can provide equipment, facilities or money, the athletes can spend more time training.
- This way they can improve their fitness and skills.
Increased earnings
- Performers earn money in exchange for accepting sponsorships and promoting products.
- Rory McIlroy earns $300 million over 10 years to use Nike equipment and clothing.
1Applied Anatomy & Physiology
1.1The Musculoskeletal System
1.2The Cardio-Respiratory System
1.2.1Pathway of Air1.2.2Blood Vessels1.2.3Blood Vessels 21.2.4Structure of the Heart1.2.5Cardiac Cycle1.2.6Measures of Heart Performance1.2.7The Mechanics of Breathing1.2.8The Mechanics of Breathing 21.2.9The Lungs1.2.10End of Topic Test - The Cardio-Respiratory System1.2.11Exam-Style Questions - Cardio-Respiratory System1.2.12Diagnostic Misconceptions - Pathway of Blood1.2.13Diagnostic Misconceptions - Cardiac Output
1.3Anaerobic & Aerobic Exercise
1.4Short-Term Effects of Exercise
2Movement Analysis
2.1Lever Systems
3Physical Training
3.1Health & Fitness
3.2The Components of Fitness
3.2.1The Components of Fitness3.2.2Sports & Fitness3.2.3Fitness Testing3.2.4Measuring Agility & Balance3.2.5Measuring Cardiovascular & Coordination3.2.6Measuring Endurance & Power3.2.7Measuring Reaction Time & Strength3.2.8Measuring Strength, Speed & Flexibility3.2.9End of Topic Test - The Components of Fitness3.2.10Exam-Style Questions - Fitness Tests
4The Principles of Training
4.1Principles of Training
5Using Data
5.1Types of Data
5.2Data Presentation & Analysis
6Sports Psychology
6.2Feedback & Preparation
7Socio-cultural Influences
7.1Engagement Patterns of Different Social Groups
7.2Commercialisation
7.3Ethical & Socio-cultural Issues
7.3.1Impact of Technology on Performers7.3.2Impact of Technology on Performers 27.3.3Impact of Technology on Sport7.3.4Impact of Technology on Sport 27.3.5Sporting Conduct & Banned Substances7.3.6Blood Doping7.3.7Drug Restrictions7.3.8Drug Restrictions 27.3.9Spectator Behaviour7.3.10End of Topic Test - Ethical Issues7.3.11Exam-Style Questions - Performance Enhancing Drugs7.3.12Diagnostic Misconceptions - Conduct in Sport
8Health & Fitness
8.1Overview of Health
8.2Sedentary Lifestyles
Jump to other topics
1Applied Anatomy & Physiology
1.1The Musculoskeletal System
1.2The Cardio-Respiratory System
1.2.1Pathway of Air1.2.2Blood Vessels1.2.3Blood Vessels 21.2.4Structure of the Heart1.2.5Cardiac Cycle1.2.6Measures of Heart Performance1.2.7The Mechanics of Breathing1.2.8The Mechanics of Breathing 21.2.9The Lungs1.2.10End of Topic Test - The Cardio-Respiratory System1.2.11Exam-Style Questions - Cardio-Respiratory System1.2.12Diagnostic Misconceptions - Pathway of Blood1.2.13Diagnostic Misconceptions - Cardiac Output
1.3Anaerobic & Aerobic Exercise
1.4Short-Term Effects of Exercise
2Movement Analysis
2.1Lever Systems
3Physical Training
3.1Health & Fitness
3.2The Components of Fitness
3.2.1The Components of Fitness3.2.2Sports & Fitness3.2.3Fitness Testing3.2.4Measuring Agility & Balance3.2.5Measuring Cardiovascular & Coordination3.2.6Measuring Endurance & Power3.2.7Measuring Reaction Time & Strength3.2.8Measuring Strength, Speed & Flexibility3.2.9End of Topic Test - The Components of Fitness3.2.10Exam-Style Questions - Fitness Tests
4The Principles of Training
4.1Principles of Training
5Using Data
5.1Types of Data
5.2Data Presentation & Analysis
6Sports Psychology
6.2Feedback & Preparation
7Socio-cultural Influences
7.1Engagement Patterns of Different Social Groups
7.2Commercialisation
7.3Ethical & Socio-cultural Issues
7.3.1Impact of Technology on Performers7.3.2Impact of Technology on Performers 27.3.3Impact of Technology on Sport7.3.4Impact of Technology on Sport 27.3.5Sporting Conduct & Banned Substances7.3.6Blood Doping7.3.7Drug Restrictions7.3.8Drug Restrictions 27.3.9Spectator Behaviour7.3.10End of Topic Test - Ethical Issues7.3.11Exam-Style Questions - Performance Enhancing Drugs7.3.12Diagnostic Misconceptions - Conduct in Sport
8Health & Fitness
8.1Overview of Health
8.2Sedentary Lifestyles
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