7.2.1

Media

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Television and Sport

Lots of companies, like BT and Sky, show sport on their channels. The benefits for these companies are:

Lower costs

Lower costs

  • Sport can cost less money to televise than drama programmes for TV companies.
  • This is because TV companies are only paying for television rights and the production team to televise (show on television) sport. For a drama programme, they would have to pay for the cast, the staging, the production team and the backstage staff.
Fast-paced viewing

Fast-paced viewing

  • Sport also makes a very good show.
  • It is exciting, fast-paced and contains few stoppages in play.
  • Sport is often competitive, which may make it popular.
Role model performers

Role model performers

  • Watching performers with high levels of skill, strength or fitness may attract viewers.
  • Furthermore, the personalities of the performers (or role models) may attract viewers.
Easy to follow

Easy to follow

  • Sports often have simple rules.
  • This can make them easy to follow and understand.

Audience and Development

Sport has also had to adapt and develop to the media to make it more exciting for viewers. An example is the introduction of 20/20 cricket to make cricket more exciting.

Audience

Audience

  • The TV audience (and media) influence the time of sporting events.
  • Sport is aired at popular times in the week to make sure that the TV companies get the biggest audiences possible.
    • E.g. football kick-off times on Saturday at 12:30pm/3:00pm/5:15pm and Sunday at 1:30pm/4:00pm.
Development

Development

  • Sport has also benefited from technological developments.
  • Tools like slow motion replays, hawk-eye and TMO (television match official) can all make sport more exciting for the TV audience and crowd.

Media Coverage of Sport

Except for television, the media cover sports in lots of different ways.

Radio programmes

Radio programmes

  • Radio programmes are useful because they provide running commentaries and talk shows where sport can be discussed.
  • This gets the public involved and mixes public opinion with the expert opinions of professionals.
Social media

Social media

  • People can keep up-to-date with sports using platforms like Instagram, Twitter and Facebook.
  • People can download apps to follow scores with live updates, log onto websites that may contain forums (to chat on) and watch highlights on sports channels’ apps on smartphones.
  • Fans can communicate with other fans, players and teams using social media or websites.
Newspapers

Newspapers

  • There are 2 types of newspapers:
    • Broadsheet.
      • Place emphasis on being an information service.
      • Have fewer pages about sport but cover a wide range of sports.
    • Tabloid.
      • More interested in sporting personalities and only 25% of their newspaper contains sport.
      • Only cover the ‘main’ sports (e.g. football).
Internet

Internet

  • The internet is an interactive platform that lets people from all over the world interact with one another.
  • Websites are now far more interactive than they used to be.
  • We can access them from any platform: laptops, mobiles, tablets etc.
Jump to other topics
1

Applied Anatomy & Physiology

1.1

The Musculoskeletal System

1.1.1Musculoskeletal Structure1.1.2Structure of the Skeleton1.1.3Functions of the Skeleton1.1.4Joints1.1.5Joints 21.1.6Antagonistic Muscle Movement1.1.7End of Topic Test - The Musculoskeletal System1.1.8Exam-Style Questions - Musculoskeletal System1.1.9Diagnostic Misconceptions - Contractions
1.2

The Cardio-Respiratory System

1.2.1Pathway of Air1.2.2Blood Vessels1.2.3Blood Vessels 21.2.4Structure of the Heart1.2.5Cardiac Cycle1.2.6Measures of Heart Performance1.2.7The Mechanics of Breathing1.2.8The Mechanics of Breathing 21.2.9The Lungs1.2.10End of Topic Test - The Cardio-Respiratory System1.2.11Exam-Style Questions - Cardio-Respiratory System1.2.12Diagnostic Misconceptions - Pathway of Blood1.2.13Diagnostic Misconceptions - Cardiac Output
1.3

Anaerobic & Aerobic Exercise

1.3.1Aerobic & Anaerobic Respiration1.3.2Recovering After Exercise1.3.3Treatments for Recovery1.3.4Diagnostic Misconceptions - Aerobic vs Anaerobic
1.4

Short-Term Effects of Exercise

1.4.1Short-Term Effects of Exercise1.4.2Long-Term Effects of Exercise
2

Movement Analysis

2.1

Lever Systems

2.1.1Lever Systems2.1.2Mechanical Advantage2.1.3Basic Sporting Movements2.1.4Basic Sporting Movements 22.1.5Diagnostic Misconceptions - Types of Lever Systems
2.2

Planes & Axes of Movement

2.2.1Planes & Axes of Movement2.2.2End of Topic Test - Movement Analysis2.2.3Exam-Style Questions - Movement2.2.4Diagnostic Misconceptions - Planes vs Axes
3

Physical Training

3.1

Health & Fitness

3.1.1Health & Fitness
3.2

The Components of Fitness

3.2.1The Components of Fitness3.2.2Sports & Fitness3.2.3Fitness Testing3.2.4Measuring Agility & Balance3.2.5Measuring Cardiovascular & Coordination3.2.6Measuring Endurance & Power3.2.7Measuring Reaction Time & Strength3.2.8Measuring Strength, Speed & Flexibility3.2.9End of Topic Test - The Components of Fitness3.2.10Exam-Style Questions - Fitness Tests
4

The Principles of Training

4.1

Principles of Training

4.1.1Principles & Circuit Training4.1.2Continuous & Fartlek Training4.1.3Plyometric & Static Training4.1.4Weight & Interval Training4.1.5Diagnostic Misconceptions - Types of Training
4.2

Optimising Training

4.2.1Optimising Training4.2.2Altitude & Seasonal Training4.2.3Warming Up4.2.4Cooling Down4.2.5End of Topic Test - Principles & Optimisation4.2.6Exam-Style Questions - Sport-Specific Fitness
5

Using Data

5.1

Types of Data

5.1.1Quantitative Data5.1.2Qualitative Data
5.2

Data Presentation & Analysis

5.2.1Data Presentation & Analysis
6

Sports Psychology

6.1

Skills

6.1.1Skills6.1.2Skills 26.1.3Goals & Targets6.1.4Skills HyperLearning
6.2

Feedback & Preparation

6.2.1Information Processing6.2.2Guidance6.2.3Guidance 26.2.4Feedback6.2.5Mental Preparation6.2.6Controlling & Optimising Arousal6.2.7Exam-Style Questions - Skills & Guidance
6.3

Personality & Behaviour

6.3.1Aggression6.3.2Motivation6.3.3Personality Types6.3.4End of Topic Test - Sports Psychology6.3.5Exam-Style Questions - Aggression & Motivation6.3.6Diagnostic Misconceptions - Aggression
7

Socio-cultural Influences

7.1

Engagement Patterns of Different Social Groups

7.1.1Engagement - Gender7.1.2Engagement - Ethnicity7.1.3Engagement - Age & Family7.1.4Engagement - Disability
7.2

Commercialisation

7.2.1Media7.2.2Commercialisation7.2.3Commercialisation 27.2.4Sponsorship7.2.5Arguments for Sponsorship7.2.6Impact of Sponsorship7.2.7End of Topic Test - Engagement & Commercialisation7.2.8Exam-Style Questions - Commercialisation & Conduct
7.3

Ethical & Socio-cultural Issues

7.3.1Impact of Technology on Performers7.3.2Impact of Technology on Performers 27.3.3Impact of Technology on Sport7.3.4Impact of Technology on Sport 27.3.5Sporting Conduct & Banned Substances7.3.6Blood Doping7.3.7Drug Restrictions7.3.8Drug Restrictions 27.3.9Spectator Behaviour7.3.10End of Topic Test - Ethical Issues7.3.11Exam-Style Questions - Performance Enhancing Drugs7.3.12Diagnostic Misconceptions - Conduct in Sport
8

Health & Fitness

8.1

Overview of Health

8.1.1Well-Being & Fitness8.1.2Types of Health
8.2

Sedentary Lifestyles

8.2.1Sedentary Lifestyle8.2.2Obesity & Performance8.2.3Somatotypes8.2.4Diagnostic Misconceptions - Somatypes
8.3

Nutrition & Hydration

8.3.1Nutrition8.3.2Nutrition 28.3.3Hydration8.3.4End of Topic Test - Health & Fitness8.3.5Exam-Style Questions - Nutrition & Hydration

Practice questions on Media

Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.

  1. 1
    Which of the following is a cost incurred by TV companies showing sport?Multiple choice
  2. 2
    Which of the following are key reasons sport on TV is often popular?True / false
  3. 3
    Which of the following are examples of technological developments in sports that have contributed to their attractiveness on TV?True / false
  4. 4
    Which of the following is a sporting innovation made in order to increase viewing figures?Multiple choice
  5. 5
    Which of the following is not an example of a platform through which sporting content can be accessed on the internet?Multiple choice
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Engagement - Disability

Commercialisation