7.2.3

Commercialisation 2

Test yourself

Commercialisation

Commercialisation is making sport more business focused.

Illustrative background for WinningIllustrative background for Winning ?? "content

Winning

  • The need for teams to win games to make money for the club is taking over the love for the sport.
  • Winning sponsors may be as important as winning competitions to some people in a sports club.
Illustrative background for Pressure to performIllustrative background for Pressure to perform ?? "content

Pressure to perform

  • With lots of money at stake, there is a lot of pressure on managers and players to perform well.
  • This has meant that managers and players are more likely to lose their jobs and be replaced.

Jump to other topics

1Applied Anatomy & Physiology

2Movement Analysis

3Physical Training

4The Principles of Training

5Using Data

6Sports Psychology

7Socio-cultural Influences

8Health & Fitness

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