Media Language

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Media Language

The 2019 music video for 'Good as Hell' is a narrative-concept video.

Multi-strand narrative

The 'Good as Hell' music video has a multi-strand narrative.
- The multi-strand narrative focuses on three main, female characters.
- The female characters are struggling with various issues.

Lighting

In the 'Good as Hell' music video, lighting is consciously used.
- The lighting in the opening sequences is more naturalistic and low-key than the later sequences.

Framing

When Lizzo is first introduced, she is positioned at the front of the band.
- This connotes Lizzo's importance as the star persona.
- Lizzo's lyrics are central to encouraging the three characters.
In the scene showing the interior of her bus, Lizzo is shown as 'being on the level' of 'normal' people.

Brand deals

In the music video, there is a clear use of a brand deal.
There is a brand deal with the bag of Cheetos in focus in the foreground of the frame.
- This brand deal could make Lizzo seem more 'normal'.
- This brand deal could also make Lizzo appear less 'genuine'.
Accepting brand money could reduce Lizzo's star persona.

Colour

The colours change throughout the course of the video.
At the start of the video, colours and costumes are more muted.
As the video progresses, colours and costumes become more saturated.
- The saturated colours connote bright outcomes.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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