Bad Blood

Taylor Swift is an artist who was previously signed to Big Machine, a subsidiary of Republic but is now signed to Universal Music Group, a subsidiary of Republic Records as of the end of 2018.

Bad Blood

Taylor Swift is a grammy award winning, global pop star who started her career singing country music and has now drifted into mainstream pop.
Bad Blood was the fourth song to be released from the album 1989.
The video was directed by Joseph Kahn and was a remixed version of the song Bad Blood which featured Kendrick Lamar.

Vevo record

The Bad Blood video held the 24 hour Vevo record meaning it had the most amount of views at the time with 20.1 million.
The video premiered during the Billboard Music Awards after an extensive marketing campaign.

Awards

The video for Bad Blood is critically acclaimed and won:
- MTV Video Music Award in 2015.
- Best Music Video at the 58th Grammy Awards.

The Feud

The song and video for Bad Blood is focused on a feud which seems to empower Taylor and her ‘army’ or side.

Feminism

The video can be read as a feminist text as it constructs various countertypes of women being strong, brave and heroic.
The construction of characters is emphasised through using film style credits to introduce each one.
Some of the battle team include Gigi Hadid with the name of Slay-Z, Cara Delevingne as Mother Chucker and Selena Gomez as Arsyn.

Cameos

Taylor Swift works in synergy with a range of celebrities to cameo in her video which cements her pop star status and would appeal to a wider audience than just normal Taylor Swift fans.

Femme fatale

Taylor Swift can be seen as a femme fatale when lying on the smashed car which can suggest despite being a seductive, attractive woman, she will cause distress to men in her life.
This can perhaps be an intertextual reference to Taylor Swift's own life as documented by the media.

The feud

It has been widely speculated in the media that the Bad Blood video is about a feud Taylor Swift has with Katy Perry after Katy tried to hire Taylor’s backing dancer and ruin her tour.
This would be the betrayal Taylor needs to recover from and prepare to defeat in the video.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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