Analysis

Representation

Bruno Mars representation of masculinity can be seen as stereotypical. But he can also be seen as a countertype of a traditional male stereotype and acts as self-parody.

Masculinity

Bruno Mars is seen as a confident male in the video, reinforcing the stereotypical association of confidence being a male trait.
Mars refers to liquor which could be see as a stereotypical male drink due to its alcoholic strength.

Heterosexual

Mars is also seen as wealthy through the costume and props of glasses and jewellery.
Bruno Mars is seen as a stereotypical heterosexual man who is attracted to any woman that passes.
Men are almost seen as sexual predators within the video.

Countertypical

The pink blazer can help reinforce his confidence which is part of his brand identity, and can represent him as a meterosexual man who takes care of his appearance.
Mars is also shown as a meterosexual man when he is seen with curlers in his hair, which adds comedy to the video.

Not feminist

The video for Uptown Funk cannot be seen as a feminist text.
The representation of women conforms to dominant ideology where women are seen as nothing more than objects.
Laura Mulvey’s male gaze can be applied to the video as women are looked at from a very male perspective.

Women as trophies

There is an intertextual reference to Michelle Pfeiffer in the lyrics which places her alongside ‘the white gold’ which could suggest she is seen as an object or a trophy.

Intertextual References

Uptown Funk has several intertextual references which help to make meaning.

Scarface

The combination of ‘Michelle Pfieiffer’ and ‘White Gold’ references Scarface and the ‘white gold’ is slang for cocaine.

Costume

The costume of large collars and wide trousers is very typical of what artists in the 60s would wear such as James Brown.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

Jump to other topics