2.8.3

Language & Images

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Language and Images

The Guardian uses language and images to connect with the readers and create viewpoints.

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Work-based sitcoms

  • The images on the left-hand side of the skyline show scenes from work-based sitcoms:
    • The IT Crowd.
    • The Office (UK).
    • Brooklyn Nine-Nine.
  • The images show iconic moments from the respective series.
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Relatable factor

  • The images from the work-based sitcoms display an array of situations.
    • For example, office troubles, office romances, and office friendships.
  • The display of office situations makes The Guardian seem relatable.
    • The images attract the audience's attention by reflecting their tastes.
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Unflattering images

  • It is a common trope in newspapers that they will select unflattering pictures of individuals.
    • Newspapers often select unflattering pictures of individuals they disagree with.
  • The unflattering images can unconsciously make the reader pre-judge the individual before reading the article.

Image of Boris Johnson

The Guardian featured an unflattering image of Boris Johnson to cast him in a negative light.

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Boris Johnson

  • Accompanying the splash is a long shot of former Prime Minister, Boris Johnson.
    • In the picture, Johnson is out on a jog in the early hours of the morning with his dog.
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Clothes

  • Boris Johnson is wearing an assortment of mismatched clothes:
    • A Network Rail beanie.
    • A dark blue jumper.
    • Multi-colour, spotted shorts.
    • Dirty trainers.
  • Boris Johnson is facing toward the left-hand side of the frame, moving away from the photographer.
    • The photo caught Boris Johnson in a candid moment.
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Bias

  • The picture of Boris Johnson is the greatest demonstration of the paper’s bias.
    • The picture was taken on 17th January 2022.
  • The mismatched outfit draws connotations that Boris Johnson himself is uncoordinated.
    • This is relevant to the fact that he was being accused of mishandling aspects of the Covid-19 pandemic.
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Everyday person

  • The picture of Boris Johnson puts him on the level of an 'everyday person'.
    • The picture draws connotations that Johnson's status can’t protect him.
  • The picture is taken in the early hours of the morning while it is still dark.
    • The low-key lighting casts Boris Johnson in a negative light, as though he is ‘evil’.

Jump to other topics

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

4.1Television

4.1.1The Television Industry

4.1.2Types of Broadcasting

4.1.3Media Language & TV

4.1.4Representation & Audiences

4.1.5Theories

4.2Sitcom

4.2.1Sitcoms

4.2.2'The Final Countdown'

4.2.3Representation

4.2.4The IT Crowd

4.2.5Friends

4.2.6Friends 2

4.2.7End of Topic Test - Sitcoms & TV

4.3Luther

4.3.1Context

4.3.2Media Language

4.3.3Representation

4.3.4Audience

4.3.5Industry

4.4The Sweeney

4.4.1Context

4.4.2Media Language

4.4.3Representation

4.4.4Audience

4.4.5Industry

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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Narrative

Video Games