2.2.3

Representation

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Representation

GQ represents itself as a magazine for men who have status and are a cut apart from others.

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Successful and aspirational

  • Raheem Sterling is presented as successful and aspirational.
    • Sterling's success is connotated through his necklace, bracelet, and watch.
    • These items appear on the upper half of Sterling's body in the absence of other clothing.
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Masculine

  • Raheem Sterling is shirtless, looking directly at the reader.
    • This appeals to traditional expectations of men.
  • GQ presents men as being successful, physically fit, and high-achievers.
    • This representation is a de facto stereotype of what men should be.
  • With his muscles on display, Sterling represents the current trend of spornosexual men in media.
  • Sterling serves as a highly positive representation for young, black men.
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Status

  • GQ represents itself as a magazine for men who have status and are a cut apart from others.
  • GQ magazine uses gold on the masthead and main cover line.
    • The use of gold connotes wealth.
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Progressive

  • The top cover line reads 'Why it's finally OK to own a belt bag'.
    • Belt bags are often seen as feminine.
    • By offering approval, GQ is representing a metrosexual idea of masculinity.
  • GQ represents itself as a more progressive force in the representation of men.

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1Overview

2Component 1: Section A

3Component 1: Section B

4Component 2: Section A

5Component 2: Section B

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