3.4.2

Narrative

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Narrative

In media language, narratives include elements like costumes, props, expressions, and gestures.

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Costume

  • As in most Bond films, Daniel Craig is wearing the iconic tuxedo.
    • The tuxedo connotes luxury, wealth, and sophistication.
  • The black and white colour creates a juxtaposition.
    • Bond performs actions which are good and/or evil.
  • On the poster, the costumes of the other six characters are brown, black, or a dark shade of blue.
    • These costumes create an enigma as it is ambiguous whether to consider the characters as helpers or villains.
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Aston Martin

  • An iconic Aston Martin is on the bottom third of the poster.
    • Aston Martins are engineered by a British car manufacturer.
    • Aston Martins connote luxury, wealth, and sophistication.
  • The Aston Martin is a DB5 model which was the first model of Aston Martin to be used in a Bond film.
  • The Aston Martin generates sparks, connoting the action/thriller elements of the genre.
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Guns and planes

  • On the poster, three of the characters are carrying guns.
    • Guns are typical iconography of the action/thriller genre.
    • The audience can tell conflict will be a key component of the film’s narrative.
  • In the distance, there is a spy plane/drone.
    • The spy plane connotes elements of espionage which will take place.
    • The spy plane highlights how Bond films stay culturally relevant.
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Expressions and gestures

  • Bond is looking away from the camera and off to the right of the poster.
    • This is an interesting move from the convention.
    • This suggests there is something important that has caught Bond’s attention, or that he is ashamed of something.
  • The central character, Lyutsifer Safin, is directly addressing the audience with a muted expression.
    • This presents Lyutsifer Safin as mysterious and threatening.

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1Overview

2Component 1: Section A

3Component 1: Section B

4Component 2: Section A

5Component 2: Section B

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