3.4.2
Narrative
Narrative
Narrative
In media language, narratives include elements like costumes, props, expressions, and gestures.
Costume
Costume
- As in most Bond films, Daniel Craig is wearing the iconic tuxedo.
- The tuxedo connotes luxury, wealth, and sophistication.
- The black and white colour creates a juxtaposition.
- Bond performs actions which are good and/or evil.
- On the poster, the costumes of the other six characters are brown, black, or a dark shade of blue.
- These costumes create an enigma as it is ambiguous whether to consider the characters as helpers or villains.
Aston Martin
Aston Martin
- An iconic Aston Martin is on the bottom third of the poster.
- Aston Martins are engineered by a British car manufacturer.
- Aston Martins connote luxury, wealth, and sophistication.
- The Aston Martin is a DB5 model which was the first model of Aston Martin to be used in a Bond film.
- The Aston Martin generates sparks, connoting the action/thriller elements of the genre.
Guns and planes
Guns and planes
- On the poster, three of the characters are carrying guns.
- Guns are typical iconography of the action/thriller genre.
- The audience can tell conflict will be a key component of the film’s narrative.
- In the distance, there is a spy plane/drone.
- The spy plane connotes elements of espionage which will take place.
- The spy plane highlights how Bond films stay culturally relevant.
Expressions and gestures
Expressions and gestures
- Bond is looking away from the camera and off to the right of the poster.
- This is an interesting move from the convention.
- This suggests there is something important that has caught Bond’s attention, or that he is ashamed of something.
- The central character, Lyutsifer Safin, is directly addressing the audience with a muted expression.
- This presents Lyutsifer Safin as mysterious and threatening.
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines
2.3Advertising & Marketing
2.4Print Advertisements
2.5Film Posters (Marketing)
2.6Newspapers
2.8The Guardian
3Component 1: Section B
3.1Video Games
3.3Radio
3.4No Time To Die
4Component 2: Section A
4.1Television
4.2Sitcom
5Component 2: Section B
5.1Music Video
5.2Michael Jackson
5.3Taylor Swift
Jump to other topics
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines
2.3Advertising & Marketing
2.4Print Advertisements
2.5Film Posters (Marketing)
2.6Newspapers
2.8The Guardian
3Component 1: Section B
3.1Video Games
3.3Radio
3.4No Time To Die
4Component 2: Section A
4.1Television
4.2Sitcom
5Component 2: Section B
5.1Music Video
5.2Michael Jackson
5.3Taylor Swift
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