2.6.7
Audience
Identifying Target Audiences
Identifying Target Audiences
It is important to identify who the target audience is and how the newspaper positions the audience to take the preferred reading.
Identifying the target audience
Identifying the target audience
- The target audience is often indicated by:
- The stories selected.
- The approach taken to certain news stories.
- Advertisements.
- Other features of the newspaper.
Categorising audiences
Categorising audiences
- Some of the ways newspapers may categorise and target audiences are as follows:
- Age, gender, ethnicity and religion, socio-economic status, lifestyle and hobbies, psychographic profile.
Advertisements
Advertisements
- The adverts selected in newspapers, along with the writing style and language used also give a clearer indication of who the target audience is.
- The characters or presenters within a text will also often be reflective of the target audience.
Measuring audiences
Measuring audiences
- Information about how many people buy newspapers is gathered and published by the Audit Bureau of Circulation (ABC).
- The National Readership Survey (NRS) also publishes data on readership.
Summary
Summary
- The stories selected as well as the approach taken to certain news stories can often indicate the target audience, along with other aspects such as advertisements and other features of the newspaper.
- You must identify who the target audience is and how the newspaper positions the audience to take the preferred reading.
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines
2.3Advertising & Marketing
2.4Print Advertisements
2.5Film Posters (Marketing)
2.6Newspapers
2.8The Guardian
3Component 1: Section B
3.1Video Games
3.3Radio
3.4No Time To Die
4Component 2: Section A
4.1Television
4.2Sitcom
5Component 2: Section B
5.1Music Video
5.2Michael Jackson
5.3Taylor Swift
Jump to other topics
1Overview
1.1Media Language
1.3Representation
2Component 1: Section A
2.1Magazines
2.3Advertising & Marketing
2.4Print Advertisements
2.5Film Posters (Marketing)
2.6Newspapers
2.8The Guardian
3Component 1: Section B
3.1Video Games
3.3Radio
3.4No Time To Die
4Component 2: Section A
4.1Television
4.2Sitcom
5Component 2: Section B
5.1Music Video
5.2Michael Jackson
5.3Taylor Swift
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