Pride

Pride is a monthly British magazine published by magazine powerhouse Condé Nast that primarily targets women of colour. Meaning is constructed through the use of technical and symbolic codes in Pride.

Pride

Pride started to be published in 1990 and has grown in popularity since.
It has a monthly circulation of 30,000 copies a month contributing to a total readership of 146,000 people.
Pride is distributed under the subsidiary COMAG, which is owned by Condé Nast.
The word ‘Pride’ references the 1960’s civil rights movement and helps to appeal to its audience, women of colour.

The strapline

The strapline reads ‘Celebrating 24 years at the top!’ suggesting the magazine is a great success and one that its audience should feel part of when purchasing the magazine.

The colour palette

The use of a three-colour colour palette is conventional of magazines and the colours used here (red, black and white) are purposeful. The red has connotations of passion, pride and strength whereas the black and white can suggest formality.
The use of the colour red can act as anchorage for the meaning and purpose of the target audience: to represent women of colour.

The main cover image

Naomie Harris is the main cover image and is shot using a medium-long shot.
This shot reveals her slim figure which appears lengthened through the choice of this shot, showing how she conforms to the western ideology of beauty.

The mise-en-scene and mode of address

The costume used in the mise-en-scene is plain white which is simple, yet formal.
The choice of this costume could be to show Harris as being professional and successful, as well as being beautiful.
Both of these outcomes show Harris to appear aspirational to the target audience.
Harris uses a direct mode of address which is a common connection of magazines and helps build a connection between the product and the audience.

Coverlines: Verbal Codes

Verbal codes used in the coverlines help to create meaning and reflect societal issues.

Illustrative background for FGM ?? "content

FGM

The coverline which uses the abbreviation FGM, refers to Female Genital Mutilation.
The use of this acronym suggests the readers will have a social/cultural understanding of this topic showing how magazines reflect the interests and issues their target audiences face.

Credibility

The use of FGM as a topic in a lifestyle magazine also suggests the magazine contains more credible journalism than other magazines of the same genre.

Intertextuality: Bond

The main cover line is ‘Bond and Beyond’ which is an example of intertextuality as it is referencing her role in the James Bond franchise. This is an example of synergy.
Bond is infamous for its Bond women who are always beautiful and sexualised, reaffirming the dominant ideology that women should be beautiful.

Target audience

The coverline which uses the rule of three ‘Objectified. Sexualised. Mocked’, refers to ‘black women’s bodies examined’ specifically, almost suggesting black women are not normally appreciated for their beauty.
This again shows Pride is aware of the issues their target audience may face and aren’t afraid to discuss controversial topics.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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