The IT Crowd

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Distribution and Convergence

The IT Crowd used convergence to increase the accessibility of the product.

All4

After the show was broadcast on Channel 4 it was put on the digital platform All4 which requires no subscription cost and offers another platform to gain revenue from advertising.

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DVD

The IT Crowd has been distributed on DVD after it was first broadcast on TV.
Regulation for DVDs is different and is carried out by the BBFC, rather than OFCOM, as OFCOM only regulate TV content.

Certification

BBFC certified the series as a 15 and this is also the certification that Netflix uses to advertise the programme.
The specific episode of ‘The Final Countdown’ was certified a 12 by the BBFC when it was put on to DVD.

Uses and Gratifications

Sitcoms provide a variety of uses and gratifications pleasures including diversion.

Intertextuality

The comical use of Countdown as intertextuality creates humour as well as diversion for the audience.

Representation

The representation of the characters can create a sense of identity for some audience members, especially as the cast is diverse.

Merchandise and online convergence

The use of merchandise and online convergence allows the audience to engage with the brand more and creates points for social interaction.

Pleasure

As sitcoms are normally 23-24 minutes long it means an audience is not tied down for too long when watching the programme, which is a pleasure.

Ease

As sitcoms offer standalone narratives it provides audiences the ability to drop in and out of the series so they don’t have to watch every episode to make sense of it.

Netflix

As The IT Crowd is now available on Netflix it can offer binge watching pleasures associated with streaming sites.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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