Representation

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Representation

No Time to Die represents contemporary themes like masculinity, feminity, and race.

Masculinity

The representation of Bond’s masculinity is ambiguous.
Unlike other Bond posters, Bond has his back to the audience.
- This connotes vulnerability and weakness.
Lyutsifer Safin is directly addressing the audience.
- Safin is presented as the more dominant of the two males.
The scarring on Safin's face is a stereotypical trope of Hollywood villains.
- This trope stereotypes scarring and disfigurement as evil.

LGBTQ+

Q is below Lyutsifer Safin on the poster.
- Q is portrayed by Ben Winshaw.
In the Daniel Craig Bond films, Q is an LGBTQ+ character.
- Q is the first LGBTQ+ character in a Bond film.
- Q is a helper character working at MI5.

Diverse feminity

The representation of women on the poster is quite diverse.
Nomi and Paloma are both carrying weapons.
- This represents the women having agency and being a dominant force.
Paloma and Madeleine Swann are the 'Bond girls' in No Time to Die.
- Both 'bond girls' have more agency in No Time to Die compared to prior 'Bond girls'.

Feminity tropes

In No Time to Die, there are Hollywood tropes about women.
The three women on the poster are conventionally beautiful.
- The women have no imperfections because of high-key lighting and make-up.
By applying Laura Mulvey’s male gaze theory, we can see Paloma is wearing a revealing dress.
- The dress shows some of her cleavage.
- The dress is objectifying.

Ethnicity and race

Bond films include characters of different ethnicities, races, and nationalities.
Many of the representations of non-white, non-British characters are negative.
- Lyutsifer Safin is the main villain in the film.
Nomi plays a fellow MI5 agent and takes the 007 mantle.
- This is a positive representation.
A Japanese Noh mask is worn by the character in the middle left of the poster.

Setting

There are two distinct settings on the poster:
- A European town/city.
- An American bar.
The two settings create a juxtaposition of tradition and modernity.
- The Bond franchise often explores this juxtaposition.
The settings are representative of the different lands that Bond traverses in the films.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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