2.7.1

Context

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Context

The Sun is a British tabloid newspaper. The issue published on 1st January 2021 covers Covid-19.

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History

  • The first issue of The Sun was published on 15th September 1964.
  • The Sun is a tabloid newspaper.
    • As of 2020, The Sun has an average daily print circulation of 1.3 million and a daily readership of 2.3 million.
  • The Sun targets audiences primarily from less-educated, lower-class backgrounds.
    • The average reader age is 35-64.
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Politics

  • The Sun is ideologically, mainstream right-wing.
  • The Sun supports the Conservative political party on most issues.
    • In the lifetime of the paper, The Sun has supported both the Conservative and Labour party.
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Covid-19

  • On 1st January 2021, the UK was trying to control the outbreak of Covid-19.
    • There were government-enforced lockdowns.
    • A mass immunisation programme was initiated to help prevent Covid-19 from spreading.
  • At the start of 2021, New Year celebrations were quieter than normal because of Covid-19 restrictions.
    • There were several instances of police breaking up illegal parties around the UK.
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Vaccine promotion

  • In 2021, The Sun produced a campaign to help promote the ongoing vaccination roll-out across the UK.
    • This campaign was in support of the Conservative government.
  • The Sun used its own influence and that of well-liked celebrities to help promote the campaign.

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1Overview

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4Component 2: Section A

5Component 2: Section B

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