Technology & Radio Audiences

Technology and the Radio Industry

Digital technologies have had a major impact on the radio industry, some of the main changes to be aware of are defined in this section.

DAB radio

DAB radio stands for digital audio broadcasting.
DAB radio is now widely used in the UK.
It is meant to provide a higher quality of sound and enable audiences to access a wider range of radio channels.
Many radio stations have now switched to a digital only service.

Convergence

Due to many media companies specialising in different areas of the media, convergence is becoming more common.
Media producers can use the different elements of their companies to merge technologies and media content and allow audiences to access content via a range of different media platforms.

Streaming

You can now access live radio broadcasts via a range of platforms such as computer, tablet and smartphone.
This is called streaming and is another result of digital technology and convergence.

Podcasts

Podcasts are another form of streaming but rather than live broadcasts they are programmes designed for specific audiences to download.

Radio Audiences

Radio is often a good example of narrowcasting, where specialist radio channels can target small niche audiences with specific tastes.

Targeting radio audiences

Many radio stations will aim their content at small specialised niche audiences, such as those with a specific religious belief or lifestyle interest.

Target factors

Radio audiences will be targeted according to factors such as:
- Age
- Gender
- Ethnicity and religion
- Socio-economic status
- Lifestyle and hobbies
- Psychographic profile

General targeting

Some stations do tend to have a more mainstream target audience but they may provide more specialised programmes at different times of the day.
- For example love songs being played in a late night section of a radio stations daily schedule.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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