The Man with The Golden Gun 2

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Gender Representation

The representation of gender roles is very stereotypical in The Man with The Golden Gun.

Masculinity

James Bond epitomises masculinity as he is brave, strong and determined.
This is emphasised through his calm and stern body language and facial expressions.
James Bond is also represented as successful in terms of fighting the evil characters and also being wanted by women.

Stereotyping

There is a clear assumption that James Bond is heterosexual.
The white women in the poster are heavily stereotyped as they wear very revealing bikinis and are heavily sexualised through their gesture codes.

Costume

The women’s costume is enhanced through the use of heavy makeup and earrings which are incredibly inappropriate for an action scene, reinforcing the women’s usual passive role within the film.

Theory of male gaze

Laura Mulvey’s male gaze theory can be applied here as the women are sexualised and seen as objects to surround the man.
This reflects the dominant ideology of women’s roles within society at the time.

Reinforcement

One of the women appears to be jumping in front of the bullet, reinforcing the sexual appeal and desirability the character of James Bond stereotypically has as she is willing to die for him.

Ethnic Representation

The representation of ethnicity is stereotypical within the poster.

Countertypical gender representation

The Asian women are shown more modestly than the white women.
They are wearing traditional Asian martial arts attire and are in a fighting position.

Stereotypical ethnic representation

This representation can be countertypical of women during the time period, however, stereotypical in terms of the representation of Asian culture within Western media.

Exoticness

The Asian women are not sexualised but their difference is emphasised through the choice of costume and the placement of their hair almost covering their identity.
This can give them a sense of mystery and exoticness which would be reflective of the time period as society was not very diverse.

The Energy Crisis

The choice to represent the Energy Crisis suggests that like traditional James Bond films (where good always defeats evil), the Energy Crisis was an example of evil and when it ended, the good prevailed.

Negative representation

The representation of the Arab nations through this intertextual reference is therefore negative and reinforces dominant views on this subject.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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