2.7.3

Language & Images

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Language and Images

The Sun uses language and images to connect with the readers and create viewpoints.

Illustrative background for Boris JohnsonIllustrative background for Boris Johnson ?? "content

Boris Johnson

  • Adjacent to the off-lead is a picture of Boris Johnson holding his thumbs up.
  • Boris Johnson was a key figure in support of the Leave side of the EU referendum.
  • The picture of Boris Johnson is paired with a cover line that announces the benefits of leaving the EU.
    • This connotes that the audience should be optimistic.
Illustrative background for Profile shotsIllustrative background for Profile shots ?? "content

Profile shots

  • Next to the pull quotes from Gary Lineker and Kate Carraway, there are profile shots of the celebrities.
    • This creates greater star appeal.
    • This creates a more personal tone.
  • The audience can more directly relate to the celebrities encouraging them to get vaccinated.
Illustrative background for Big BenIllustrative background for Big Ben ?? "content

Big Ben

  • The main image on the splash is Big Ben, symbolising national identity.
    • This portrays The Sun’s nationalistic sentiments, uniting the public on a cultural level.
  • A photoshopped syringe replaces the hands of Big Ben.
    • This draws connotations that Britain has entered a 'final hour'.
    • This is a crucial moment for the British public to join the fight against Covid.
  • The image is cast in an iris shadow, suggesting a threat is encroaching on Britain.
Illustrative background for 'Jabs Army'Illustrative background for 'Jabs Army' ?? "content

'Jabs Army'

  • In the bottom right of the splash, there is a puff in the shape of a heart for ‘Jabs Army’.
  • Within the heart, there is the Union Jack.
    • This creates connotations of nationalism.
    • This presents The Sun’s campaign as one of compassion.

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4Component 2: Section A

5Component 2: Section B

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