Narrative

Test yourself

Narrative

The issue of The Sun which was published on 1st January 2021 promotes Covid-19 vaccinations.

Headline

The full headline reads 'As 2021 dawns, we call on YOU to sign up for Britain’s vaccination volunteer force. So… JOIN OUR JABS ARMY’.
- The narrative being portrayed is one of national unity.
Under Propp's theory, The Sun represents a 'hero'.
- Propp's theory claims characters can be classified into certain roles that progress the story.

Depoliticised

The Sun’s reporting is usually in service of the mainstream right wing.
The prompt for the UK public to get vaccinated shared unanimous cross-party, cross-newspaper support in the UK.
- The splash for this issue was not as politicised as it was on other topics.

Hyperbolic and emotive

The Sun's reporting is hyperbolic and emotive.
In the headline, first and second-person pronouns are used.
- The capitalised ‘YOU’ directly addresses the audience.
- The capitalised ‘OUR’ indicates that The Sun is playing a key part in clearing the UK of the Covid-19 pandemic.

Puns

The pun ‘Jabs Army’ is an intertextual reference to the comedy, Dad’s Army.
- Dad's Army is well-liked by The Sun's target audience.
In Dad's Army, the characters are part of the Home Guard volunteers during WW2.
- This suggests by getting vaccinated, the readers are participating in a wider war against Covid-19.
- This makes the readers feel like heroes.

Quotes and Cover Lines

The Sun uses celebrity quotes to reinforce the benefits of vaccines. The cover line highlights the benefit of Brexit.

Gary Lineker and Kate Carraway

There are two pull quotes from celebrities Gary Lineker and Kate Carraway.
- Lineker is quoted as saying, ‘This is a terrific campaign - the vaccine is the only way out’.
- Carraway is quoted as saying, ‘I see Covid up close with my Derek… let’s all club together’.

Celebrity quotes

The celebrity quotes reinforce the benefit of being vaccinated.
The celebrity quotes highlight the success of The Sun's campaign.

Cover line

There is one only cover line in this issue of the Sun.
- The splash takes up approximately 90% of the front cover.
The cover line reads 'PM: BRITAIN BREXPECTS’.

Brexit

During and after the EU referendum, The Sun supported the Leave side of the argument.
- The Sun's coverage was always in support of 'Brexit'.

'BREXPECTS’

The pun, ‘BREXPECTS’ draws connotations of the benefits that Brexit can provide.
- This creates a narrative that leaving the EU was the correct course of action.
- This supports the positive narrative on the Leave side of the argument.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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