Representation

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Representation of Women

Representation of women in Bad Blood can be seen as both stereotypical and countertypical.

Costume

In the opening scene we see Taylor Swift and Selena Gomez looking visually attractive through the use of costume and make up, conforming to the stereotype that women care about their appearance.

Emotion

The meaning behind the song and the exaggeration of the betrayal and battle Taylor is involved in can conform to the stereotype of women being emotional and dramatic.

Satire

There is a close up within the fight scene that sees Taylor use a prop of a lipstick to top up her makeup, despite being mid-fight.
This creates humour for the audience and almost satirises the representation of women as sexual objects.

The male gaze

Laura Mulvey’s male gaze can be applied to this video as the majority of the costumes the women wear are low-cut and figure hugging.
This reinforces western ideologies of beauty.

Countertypes

However, women can be represented as countertypes when seen in action poses as they are presented as strong and brave through their use of extreme weapons.

Representation of Men

Men are represented differently in the Bad Blood music video in comparison to women.

Countertype

Kendrick Lamar is the only man in the video which could be seen as countertypical as it seems to empower women through the lack of male domination.

Male power

However, Kendrick Lamar is represented as holding a position of power, and seems in some of the office scenes to be the one making the orders.

Costume

Kendrick Lamar is represented as stereotypical through the choice of clothing which is all black to connote dominance, with a hoodie and a hat at times and a fur jacket at others.
This choice of clothing can connote status and shows him as being in power, despite it being Taylor Swift’s video.

Representation of Ethnicity

The representation of ethnicity in Taylor Swift’s video can be seen as stereotypical.

Taylor Swift

Taylor Swift is a white, idealised female reinforcing the viewpoint that being beautiful involves being white.

Kendrick Lamar

Kendrick Lamar is shown wearing stereotypical dress codes which can link to black culture.
These include the hoodie, hat, sunglasses and in a sports car.

Equality

In one scene, there is a split scene of Taylor Swift who wears all white and Kendrick Lamar who wears all black which can suggest that both people are equal by physically placing them side by side.
Both Taylor and Kendrick are given power in the video which suggests equality.

Asian stereotype

The representation of The Trinity can be seen as stereotypical as the asian character is shown being a technology expert.

Villains

In the video, the characters such as Arsyn and Dilemma can be seen as stereotypical villains on ethnic minorities as they are the ones who betray Taylor in the video.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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