The Man with The Golden Gun

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The Man with The Golden Gun

The Man with the Golden Gun was released on 19 December 1974 and stars the iconic Roger Moore as James Bond.

Context

The Man with the Golden Gun film poster is very reflective of its social context.
The poster is hand-drawn by artist Robert McGinnis as there was limited technology available pre-1990s and so is conventional of film posters during this time period.

Asian popularity

The poster includes references to martial arts which reflects the popularity of the martial arts genre and led to a lot of the movie being filmed in Asia.
The filming took place in Hong Kong, Thailand and Macau.

The 1973 Energy Crisis

The film was set during the 1973 Energy Crisis which affected all countries globally as an oil embargo was declared by the Arab nations.
This affected countries on a social and political scale and is represented in the poster through the iconography of the power plant.

Genre

Genre is established in the poster through the selection and combination of visual images.
The main image is of James Bond wearing an iconic tuxedo and is the largest image placed in the centre of the frame, inferring that he is the protagonist.
The placement and sizing of Bond suggest that he is the main character and will be the hero as theorised by Propp, and the saviour of the chaos that surrounds him.

Key iconography

Key iconography of the action genre can be seen through:
- The use of the gun as a prop.
- The explosion over the power plant.
- The fighting gesture codes of Asian females.

Star theory

The actors name ‘Roger Moore’ is placed in the top, centre third and can be an example of Richard Dyer’s star theory as the audience would be aware who the actor is.
The credits are in the bottom third of the frame which is conventional of film posters.

Narrative

Narrative is constructed in the poster through the selection and combination of visuals.

Genre

Narrative is constructed in the poster through the selection and combination of visuals.
The placement of the gun and the hand holding the bullet suggests that someone is wanting to kill Bond, an expectation associated with the genre.

Enigma code

However, the fact that no face can be seen is an enigma code as theorised by Barthes, and encourages the audience to watch the film to find out more.
The gun is gold which has connotations of wealth and status which again creates an enigma for the audience's pleasure.

Theory of narrative

If Propp’s theory of narrative is applied, then we can infer the following:
- The positioning of Bond in the centre suggests that he is the hero.
- The inability to see the face of the shooter suggests they are the villain.

Image selection

The selection of Asian village images with the smoke and fire suggests an explosion will take place, with the power plant seemingly being the catalyst due to its placement behind the other images.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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