Pride 2

Genre and Narrative

The magazine helps to build a narrative through the combination of images and text. It is a hybrid genre as it has elements of lifestyle, fashion and health magazines.

Genre

The magazine conforms to generic expectations of a lifestyle magazine.
Nevertheless, it can be referred to as a hybrid genre as it also includes elements of fashion and health.

Conventions

The use of a three-colour palette is conventional of magazines and helps to define the house style.
The use of the masthead in the top third is also conventional of magazines.
The name of the masthead usually encompasses what the magazine will be about.
Magazines that appeal to mainstreamers and aspirers usually have a celebrity on the front to appeal to a larger audience.

Narrative

The magazine helps to build a narrative through the combination of images and text.
As Naomie Harris is the only person on the magazine and she is placed centrally in the magazine it can be argued that she is the hero and this is due to her success.

Enigma codes

The coverlines create enigma codes (Barthes) such as ‘How far would you go to be beautiful?’ as the audience is encouraged to read on in the magazine to find the answer.

Consumerism and Representation

Pride functions in consumerist culture and this has affected its production. The magazine also constructs a stereotypical representation of femininity.

Consumerism

The 1960s Civil Rights Movement embraced the Afro hairstyle as a symbol for Black Pride and was a direct response to dominant white culture where hair is normally straight.
The magazine has a coverline that reads ‘The Wig Revolution is Here’ which can contradict the connotations attached to the word ‘Pride’ and instead show how the magazine is conforming to consumerism.

Conformity

Inside issues of Pride there are normally adverts for hair products such as relaxers, wig care and wigs themselves, suggesting the dominant, western ideology of beauty is still conformed to in order to sell the magazine.
Naomie Harris also has straight hair in the cover which can show how despite embracing culture, society still conforms to the dominant ideology of beauty.

Constructing beauty

Naomie Harris is represented as being beautiful and fashionable, both attributes which have led to her success.
The focus on beauty in the coverline ‘How far…’ and the reference to Harley Street which is renowned for cosmetic surgery in London seem to suggest that beauty is not natural but instead constructed and bought.

Countertypes

Despite Naomie Harris looking professional, she is still perpetuating the view that women need to be beautiful.
On the other hand, the fact that Naomi Harris is not sexualised and objectified shows she can be viewed as a strong, independent woman and can represented as a countertype.

Ethnicity and difference

Ethnicity and difference can also be seen as being represented in a positive light in comparison to more mainstream magazines which are often dominated by white models.

1Overview

1.1Media Language

1.1.1Media Language

1.1.2Media Language 2

1.2Audience

1.2.1Audiences

1.2.2Audiences 2

1.2.3End of Topic Test - Media Language & Audience

1.3Representation

1.3.1Stereotypes

1.3.2Gender

1.3.3Audiences

1.4The Media Industry

1.4.1Media Industries

1.4.2Ownership

1.4.3Funding & Regulation

1.4.4End of Topic Test - Representation/Media Industry

2Component 1: Section A

2.1Magazines

2.1.1Magazines

2.1.2Pride

2.1.3Pride 2

2.2GQ

2.2.1Context

2.2.2Narrative

2.2.3Representation

2.3Advertising & Marketing

2.3.1Advertising & Marketing

2.3.2Analysing Adverts

2.3.3Analysing Adverts 2

2.3.4Theories & Principles

2.3.5End of Topic Test - Magazines & Advertising

2.4Print Advertisements

2.4.1Quality Street

2.4.2This Girl Can

2.5Film Posters (Marketing)

2.5.1Spectre

2.5.2The Man with The Golden Gun

2.5.3The Man with The Golden Gun 2

2.6Newspapers

2.6.1Ownership & Regulation

2.6.2News Selection

2.6.3Media Language

2.6.4Genres

2.6.5Newspaper Conventions

2.6.6Representation

2.6.7Audience

2.6.8Theories

2.6.9End of Topic Test - Newspapers

2.7The Sun

2.7.1Context

2.7.2Narrative

2.7.3Language & Images

2.8The Guardian

2.8.1The Guardian

2.8.2Narrative

2.8.3Language & Images

3Component 1: Section B

3.1Video Games

3.1.1Video Games

3.2Film

3.2.1The Big Six

3.2.2Technology

3.2.3End of Topic Test - Video Games & Films

3.3Radio

3.3.1The Radio Industry

3.3.2Categories of Radio Station

3.3.3Technology & Radio Audiences

3.3.4Theories

3.3.5End of Topic Test - Radio

3.4No Time To Die

3.4.1Context

3.4.2Narrative

3.4.3Representation

4Component 2: Section A

5Component 2: Section B

5.1Music Video

5.1.1Music Videos

5.1.2The Music Industry

5.2Michael Jackson

5.2.1‘Black or White’

5.3Taylor Swift

5.3.1Bad Blood

5.3.2Intertextual References

5.3.3Media Theories

5.3.4Representation

5.3.5Social Media

5.4Bruno Mars

5.4.1Uptown Funk

5.4.2Analysis

5.4.3End of Topic Test - Music Videos

5.5Lizzo

5.5.1Context

5.5.2'Good as Hell'

5.5.3Media Language

5.5.4Representation

5.5.5Audience

5.5.6Industry

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