8.1.4

Ethnocentrism

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Ethnocentrism - Asch

Ethnocentrism is a form of cultural bias. It is when the culture of the psychologist is taken as the norm. The psychologist then compares other cultures to their own.

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Ethnocentric psychology

  • Research that is ethnocentric is based on one culture.
  • The theories/conclusions are then generalised to all cultures.
  • Historically, most psychological research has been ethnocentric because it has been on Western culture.
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Asch (1951)

  • An example of ethnocentric research is Asch’s research into conformity (1951).
  • The study involved testing whether or not people would conform to the majority.
  • Confederates (actors) were placed in the study to deliberately give wrong answers to the task given (stating which length of line is longer).
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Asch (1951) conclusions

  • Asch concluded that people will conform to majority opinion (even if the answer is wrong).
  • Because only Americans were used, the research is ethnocentric.
  • The study also only used university aged males, so it is also an example of gender bias.
  • To avoid this ethnocentrism, further research on different cultures should be conducted to be able to draw truly universal conclusions on conformity.

Ethnocentrism: Milgram

Ethnocentrism is a form of cultural bias. Ethnocentrism is when the culture of the psychologist is taken as the norm, the psychologist then compares other cultures to their own.

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Intentions of the study

  • Another example of ethnocentric research is Milgram’s obedience experiments (1963).
  • The study was conducted after the atrocities committed by the Nazis during World War Two. Milgram wanted to measure levels of obedience in people.
  • Milgram wanted to find out if all people could be capable of the evils of the Holocaust.
  • He wanted to determine if evil could be induced in people or if they were born with it (nature or nurture).
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Method

  • In the set-up of the study, Milgram had researchers give orders to give shocks (which were faked) to a confederate (planted actor).
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Findings

  • He found that people could be ordered to give lethal shocks (they were fake, but this was unknown to the participants), showing obedience.
  • But this research has imposed etic because only American participants were used.
  • He did not take into account the cultural differences between Nazi Germany and USA.

Jump to other topics

1Social Influence

2Memory

3Attachment

4Psychopathology

5Approaches in Psychology

6Biopsychology

7Research Methods

8Issues & Debates in Psychology (A2 only)

9Option 1: Relationships (A2 only)

10Option 1: Gender (A2 only)

11Option 1: Cognition & Development (A2 only)

12Option 2: Schizophrenia (A2 only)

13Option 2: Eating Behaviour (A2 only)

14Option 2: Stress (A2 only)

15Option 3: Aggression (A2 only)

16Option 3: Forensic Psychology (A2 only)

17Option 3: Addiction (A2 only)

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