15.2.8

Deindividuation 2

Test yourself

Anonymity and Prosocial Behaviour

Some research studies show that deindividuation does not always lead to aggression and can go as far as leading to prosocial behaviour.

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Gergen et al. (1973)

  • Gergen et al. (1973) selected groups of eight participants, who were all strangers to each other.
  • They placed them in a completely darkened room for one hour.
  • The participants were told that they could do whatever they wanted, without any rules to stop them.
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Anonymous

  • It was impossible for the participants to identify one another, and they were given a guarantee that they would never encounter each other again.
  • After only a very brief period of time, they stopped talking and start kissing and touching each other intimately.
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Less anonymous

  • The study was then repeated, but this time the participants were told they would come face-to-face with each other afterwards.
  • The amount of touching and kissing declined dramatically.
  • Of all the behaviours that deindividuation could have given rise to in this study, aggression was not one of them.
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Johnson and Downing (1979)

  • Deindividuation can also lead to prosocial behaviour.
  • Johnson and Downing (1979) conducted a study where female participants had to give fake electric shocks to a confederate.
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Method

  • In one condition the participants would dress in outfits resembling those worn by the Ku Klux Klan, with masks hiding their faces.
  • Participants in another condition dressed as nurses.
  • The third group (the control group) wore their own clothes.
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Findings

  • Compared with the control group:
    • The participants dressed as KKK members gave a higher number and more intense electric shocks.
    • The nurses gave fewer shocks and at lower levels of intensity.
  • The researchers also noted that the nurses were more compassionate towards the victim, in line with the prosocial role associated with a nurses uniform.
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Conclusions

  • The study suggests that both aggression and prosocial behaviour are potential outcomes of deindividuation, not just aggression.
  • It also shows how normative cues in the situation determine which outcome is most likely to occur.

Application of Deindividuation

Research into deindividuation has real life applications, such as with online gaming.

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Online gaming

  • Deindividuation theory can help us to understand aggressive behaviour in online gaming activities.
  • Many of these activities promote a psychological state of deindividuation.
    • E.g. a reduction of personal identity, with players using handles to identify themselves.
  • Game-playing in such an environment is also arousing and immersive.
  • There is also the presence of a crowd in the form of a potentially worldwide audience.
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Spears and Lea (1992)

  • Spears and Lea (1992) applied social identity theory to deindividuation in their social identity model of deindividuation effects.
  • They noted that deindividuation does not inevitably lead to aggression or any other anti-normative behaviour.
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Conformation

  • Anonymity and reduced self-awareness specifically do not have the wider effects predicted by the deindividuation explanation.
  • Instead, they lead to behaviour that conforms to local group norms which could be either antisocial or prosocial.
  • This happens because anonymity shifts the individuals attention from his or her personal identity to their social identity as a member of the group.

Jump to other topics

1Social Influence

2Memory

3Attachment

4Psychopathology

5Approaches in Psychology

6Biopsychology

7Research Methods

8Issues & Debates in Psychology (A2 only)

9Option 1: Relationships (A2 only)

10Option 1: Gender (A2 only)

11Option 1: Cognition & Development (A2 only)

12Option 2: Schizophrenia (A2 only)

13Option 2: Eating Behaviour (A2 only)

14Option 2: Stress (A2 only)

15Option 3: Aggression (A2 only)

16Option 3: Forensic Psychology (A2 only)

17Option 3: Addiction (A2 only)

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