10.2.2

Evaluation of Social Exchange Theory

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Criticisms of Social Exchange Theory (SET)

Many researchers do not accept the economic metaphor underlying SET.

__Clark and Mills (2011)__

Clark and Mills (2011)

  • Clark and Mills (2011) argue that the theory fails to distinguish between different types of relationship.
    • An exchange relationship (e.g. between work colleagues) does not involve social exchange.
    • Communal relationships (such as between romantic partners) are marked by the giving and receiving of rewards without keeping score (who is ahead and who is behind).
Poor generalisability

Poor generalisability

  • SET claims that relationship partners return rewards for rewards, costs for costs, and that these reciprocal activities are monitored.
  • But our awareness of this exchange might lead us to question our partners’ commitment, especially in the early days of a new relationship.
  • So SET cannot account for the majority of relationships.
Problems with cause and effect

Problems with cause and effect

  • There are also problems with the direction of cause-and-effect.
  • SET argues that dissatisfaction sets in when we suspect that the costs outweigh rewards or that alternatives are more attractive.
  • Argyle (1987) claims that we don’t measure costs and rewards in a relationship, nor do we constantly consider the attractiveness of alternatives until we are already dissatisfied with the relationship.
__Miller (1997)__

Miller (1997)

  • Other research also supports this view that dissatisfaction comes first.
  • Miller (1997) found that people who rated themselves as being in a highly committed relationship spent less time looking at images of attractive people and were found to ignore even the most attractive alternatives.
  • Less time spent looking was also a good predictor of a relationship continuing two months later.
  • SET cannot account for the direction of causation in this outcome.

Criticisms of Social Exchange Theory (SET)

There are further criticisms of social exchange theory.

Neglect of equity

Neglect of equity

  • Some have claimed that SET ignores fairness or equity - a crucial factor that may be an overwhelming consideration for romantic partners.
  • A lot of research supports the importance of the role of equity in relationships and the view that this is more important than just the balance of rewards and costs.
  • Neglect of equity means that SET is a limited explanation that cannot account for a significant amount of research on relationships.
Measuring SET

Measuring SET

  • There are also problems related to measuring SET concepts.
  • SET concepts are difficult to quantify. Researchers have defined rewards and costs superficially (such as money) to measure them.
Measuring SET cont.

Measuring SET cont.

  • Psychological rewards and costs are even more difficult to define, especially when they vary so much from one person to another.
  • The concept of comparison levels is especially problematic because it is unclear what the values of comparison level (CL) and comparison level for alternative (CLalt) must be before dissatisfaction threatens a relationship.
Artificial studies

Artificial studies

  • The majority of studies supporting SET use artificial tasks in artificial conditions.
  • One common procedure involves two strangers working together on a game-playing scenario in which rewards and costs are distributed.
  • More realistic studies using participants in real relationships have been less supportive of SET.
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