1.1.2

(2027 Exams) Conformity

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Conformity

Conformity is a type of social influence that can be described as changing your behaviour to go along with the group even if you do not agree with the group.

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The Asch Effect

  • Solomon Asch conducted several experiments in the 1950s to determine how people are affected by the thoughts and behaviours of other people.
  • He identified many variables affecting conformity including group size, unanimity and task difficulty.
  • The Asch effect is the influence of the group majority on an individual’s judgement.
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Motivation to conform

  • The researchers, Deutsch & Gerard (1955) categorised the motivation to conform into two types: normative social influence and informational social influence.
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Types of conformity

  • Researchers have identified two types of conformity: internalisation and compliance.
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Milgram's study of obedience

  • Milgram (1963) investigated obedience to authority.
  • Ordinary people were willing to give what they believed were electric shocks when instructed by an authority figure.
  • Findings show the powerful effect of authority and the agentic state in explaining obedience.

Internalisation and Compliance

Internalisation and compliance are all forms of conformity.

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Compliance

  • When someone votes differently in public to when they vote privately, this is known as compliance.
  • Compliance is going along with a request or demand in public whilst disagreeing with the group's viewpoint or behaviour in private.
  • This change in people's expressed views is temporary.
  • In Asch’s (1951) studies, participants would comply in public and answer questions incorrectly. But in private, they did not agree with the incorrect answers they supplied in public.
Illustrative background for InternalisationIllustrative background for Internalisation ?? "content

Internalisation

  • When an individual changes their behaviour to fit in with a group publicly while also agreeing with them privately.
  • This is the strongest form of conformity as the group beliefs become part of the individual's belief system.

Jump to other topics

1Social Influence

2Memory

3Attachment

4(2026 Exams) Psychopathology

5(2027 Exams) Clinical Psychology & Mental Health

6Approaches in Psychology

7Biopsychology

8Research Methods

8.1Research Methods

8.2Scientific Processes

8.3Data Handling & Analysis

8.4Inferential Testing

9Issues & Debates in Psychology (A2 only)

10Option 1: Relationships (A2 only)

10.1Relationships: Sexual Relationships (A2 only)

10.2Relationships: Romantic Relationships (A2 only)

10.3(2026 Exams) Relationships: Virtual (A2 only)

10.4(2027 Exams) Relationships: Online (A2 only)

11Option 1: Gender (A2 only)

12Option 1: Cognition & Development (A2 only)

13Option 2: Schizophrenia (A2 only)

14Option 2: Eating Behaviour (A2 only)

15Option 2: Stress (A2 only)

16Option 3: Aggression (A2 only)

17Option 3: Forensic Psychology (A2 only)

18Option 3: Addiction (A2 only)

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