1.1.3

(2027 Exams) Jenness' Conformity Study

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Jenness’ Conformity Study (1932)

Jenness (1932) found that people change their opinions after group discussion in uncertain situations, showing informational social influence and conforming because they believe others are right.

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Background and aim

  • Jenness (1932) carried out one of the first studies on conformity.
  • Jenness's aim was to understand how group discussion affects personal judgment.
    • The study tested informational social influence (wanting to be right).
  • Jenness used an ambiguous task where there was no obvious correct answer.
  • The aim was to find out if people look to others for guidance when uncertain.
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Method

  • Jenness used a glass bottle filled with 811 white beans.
  • 101 psychology students took part in the study.
  • Each student first estimated individually how many beans were in the jar.
  • The students were then placed into groups of three to discuss and agree on a group estimate.
  • Afterwards, each participant gave a second individual estimate privately. -Jenness compared the first and second answers to measure conformity.
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Findings

  • Nearly all participants changed their estimates after group discussion.
    • On average, men changed by 256 beans and women by 382 beans.
  • The second estimates moved closer to the group average.
  • This showed strong informational social influence as people trusted the group’s judgement.
    • Participants believed the group was more likely to be correct than themselves.
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Conclusion

  • People conform when they face uncertainty or lack confidence.
  • Jenness concluded that conformity occurs even in private beliefs, not just public behaviour.
  • The study was the first clear evidence of informational social influence.
  • The study influenced later research, including Asch’s (1951) studies on conformity.
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Evaluation

  • Strengths of the study:
    • Controlled study.
    • First to show informational conformity clearly.
  • Weaknesses of the study:
    • Artificial task (estimating beans) lacks ecological validity.
    • Low emotional or social pressure, so doesn’t reflect real-life conformity.

Jump to other topics

1Social Influence

2Memory

3Attachment

4(2026 Exams) Psychopathology

5(2027 Exams) Clinical Psychology & Mental Health

6Approaches in Psychology

7Biopsychology

8Research Methods

8.1Research Methods

8.2Scientific Processes

8.3Data Handling & Analysis

8.4Inferential Testing

9Issues & Debates in Psychology (A2 only)

10Option 1: Relationships (A2 only)

10.1Relationships: Sexual Relationships (A2 only)

10.2Relationships: Romantic Relationships (A2 only)

10.3(2026 Exams) Relationships: Virtual (A2 only)

10.4(2027 Exams) Relationships: Online (A2 only)

11Option 1: Gender (A2 only)

12Option 1: Cognition & Development (A2 only)

13Option 2: Schizophrenia (A2 only)

14Option 2: Eating Behaviour (A2 only)

15Option 2: Stress (A2 only)

16Option 3: Aggression (A2 only)

17Option 3: Forensic Psychology (A2 only)

18Option 3: Addiction (A2 only)

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