Media Theories 2

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Uses and Gratifications Theory

Blumler and McQuail suggest that people use the media in order to satisfy particular social needs that they have.

Active audiences

Blumler and McQuail see media audiences as active.
Their uses and gratifications model suggests that people use the media in order to satisfy particular social needs that they have.
Blumler and McQuail identify four basic needs which people use the media to satisfy.

Diversion

Diversion:
- People may immerse themselves in particular types of media to make up for the lack of satisfaction at work or in their daily lives.
- E.g. women may compensate for the lack of romance in their marriages by reading romantic novels.

Personal relationships

Personal relationships:
- Media products such as soap operas may compensate for the decline of community in our lives.
- E.g. socially isolated elderly people may see soap opera characters as companions they can identify with and worry about in the absence of interaction with family members.

Personal identity

Personal identity:
- People may use the media to ‘make over’ or to modify their identity.
- Social networking websites, such as Facebook, allow people to use the media to present their particular identities to the wider world in a way that they can control.

Surveillance

Surveillance:
- People use the media to obtain information and news in order to help them make up their minds on particular issues.

The Cultural Effects Model 

The Marxist cultural effects model sees the media as a very powerful ideological influence that is mainly concerned with transmitting capitalist values and norms.

Transmission of norms and values

The Marxist cultural effects model sees the media as a very powerful ideological influence that is mainly concerned with transmitting capitalist values and norms.
Marxists argue that media content contains strong ideological messages that reflect the values of those who own, control and produce the media.

Values

They argue that the long term effect of such media content is that the values of the rich and powerful come to be unconsciously shared by most people in society.
For example, people come to believe in values such as ‘happiness is about possessions and money’, ‘being a celebrity is really important’, etc.

Dumbing down

Marxists believe that television content, in particular, has been deliberately dumbed down and this has resulted in a decline in serious programmes such as news, documentaries and drama that might make audiences think critically about the state of the world.
Consequently, there is little serious debate about the organisation of capitalism and the social inequalities and problems that it generates.

1Theory & Methods

2Education with Methods in Context

2.1Role & Function of the Education System

2.1.1Introduction

2.1.2Functionalist Theories

2.1.3Marxist & Feminist Theories

2.1.4The New Right

2.2Educational Achievement

2.2.1Social Class: Internal Factors

2.2.2Social Class: External Factors

2.2.3Social Class: Attitudes to Education

2.2.4Social Class: Difference in Achievement

2.2.5Gender

2.2.6Ethnicity

2.3Relationships & Processes Within Schools

2.3.1Processes

2.3.2Labelling

2.3.3Categorisations

2.3.4Student Experience

2.3.5End of Topic Test -Education with Methods

2.4Educational Policies

2.4.1Equality

2.4.2Privatisation

2.4.3Marketisation

2.4.4Government Policies by Party

2.4.5Globalisation

2.4.6End of Topic Test- Educational Policies

2.4.7Practice Exam Question - Social Policies

3Option 1: Culture & Identity

4Option 1: Families & Households

4.1Families & Households

4.1.1Definitions

4.1.2Functionalist & New Right Perspectives

4.1.3Marxist & Feminist Perspectives

4.1.4Postmodernist Perspective

4.1.5End of Topic Test - Families & Households

4.1.6Practice Exam Question - Function of Family

4.2Changing Patterns

4.2.1Marriage

4.2.2Divorce

4.2.3LAT Relationships

4.2.4Child-Bearing

4.2.5Lone Parenthood

4.2.6Diversity

4.2.7The Sociology of Personal Life

4.2.8Government Policies Post-WW2

4.2.9End of Topic Test - Changing Patterns

4.3The Symmetrical Family

4.3.1The Symmetrical Family

4.3.2Evaluation

4.4Children & Childhood

4.4.1Childhood

4.4.2Childhood in the UK

4.4.3Childhood as a Social Construct

4.4.4The Disappearance of Childhood

4.4.5Child Abuse

4.4.6Domestic Violence

4.4.7End of Topic Test - Family & Childhood

4.5Demographic Trends UK

4.5.1Introduction

4.5.2Birth Rates

4.5.3Death Rates

4.5.4The Ageing Population

4.5.5Studies on the Ageing Population

4.5.6Migration

4.5.7Globalisation

4.5.8End of Topic Test - Demographics UK

5Option 1: Health

5.1Social Constructions

5.1.1The Body

5.1.2Health, Illness & Disease

5.1.3Disability

5.1.4Models of Health & Illness

5.1.5End of Topic Test - Social Constructions

5.2Social Distribution of Healthcare

5.2.1Social Class

5.2.2Gender

5.2.3Ethnicity

5.2.4Regional

5.3Provision & Access to Healthcare

5.3.1The NHS

5.3.2Inequalities in Provision

5.3.3Sociological Explanations

5.3.4Inequalities in Access

5.3.5Inequalities in Access 2

5.3.6End of Topic Test - Distribution Health

5.4Mental Health

5.4.1The Biomedical Approach

5.4.2Social Patterns

5.4.3Social Constructionist Approach

5.5The Globalised Health Industry

5.5.1The Functionalist Approach

5.5.2The Postmodernist Approach

5.5.3The Globalised Health Industry

5.5.4End of Topic Test - Mental Health & Globalisation

6Option 1: Work, Poverty & Welfare

6.1Poverty & Wealth

6.1.1Types of Poverty

6.1.2Types of Poverty 2

6.1.3Distribution of Wealth UK

6.1.4Sociological Theories

6.1.5Sociological Theories 2

6.1.6Distribution of Poverty UK

6.1.7End of Topic Test - Poverty & Wealth

6.2Welfare

6.2.1The Welfare State

6.2.2Theoretical Approaches to Welfare

6.3Labour Process

6.3.1Nature of Work

6.3.2Technology & Control

6.3.3Work & Life

6.3.4The Effects of Globalisation

6.3.5Globalisation & Worklessness

6.3.6End of Topic Test - Welfare & Labour

7Option 2: Beliefs in Society

7.1Ideology, Science & Religion

7.1.1Types of Religion

7.1.2Ideology & Belief Systems

7.1.3Social Stability & Religion

7.1.4Social Change & Religion

7.1.5End of Topic Test - Ideology, Science & Religion

7.2Religious Movements

7.2.1Religious Organisations

7.2.2New Religious Movements

7.2.3New Age Movements

7.2.4Practice Exam Question - Growth of NRMs

7.3Society & Religion

7.3.1Social Groups & Religion

7.3.2Gender & Religion

7.3.3End of Topic Test- Religious Movements & Society

7.4Contemporary Religion

7.4.1Secularisation UK

7.4.2Against Secularisation

7.4.3Secularisation US

7.4.4Fundamentalism

7.4.5Economic Development & Religion

7.4.6End of Topic - Contemporary Religion

8Option 2: Global Development

8.1Development, Underdevelopment & Global Inequality

8.1.1Development

8.1.2Underdevelopment & Global Inequality

8.2Globalisation & Global Organisations

8.2.1Globalisation

8.2.2Transnational Corporations & International Agency

8.2.3Non-Governmental Organisations (NGOs)

8.3Aid, Trade, Industrialisation, Urbanisation

8.3.1Development: Aid & Trade

8.3.2Development: Industrialisation & Urbanisation

8.3.3Development: Environment & War

9Option 2: The Media

9.1Contemporary Media

9.1.1New Media

9.1.2Control of the Media

9.1.3Sociological Approaches: New Media

9.1.4Globalisation

9.1.5News Selection

9.1.6Moral Panics

9.1.7End of Topic Test - Contemporary Media

9.2Media Representations

9.2.1Age

9.2.2Social Class & Ethnicity

9.2.3Gender

9.2.4Sexuality & Disability

9.2.5Practice Exam Questions - Presentation of Women

9.3Audiences

9.3.1Media Theories

9.3.2Media Theories 2

9.3.3Media Representations & Audiences

10Crime & Deviance

10.1Crime & Society

10.1.1Functionalism

10.1.2Subcultural Theory

10.1.3Marxism

10.1.4Realism

10.1.5Other Approaches

10.1.6End of Topic Test - Crime & Society

10.1.7Practice Exam Questions - Social Construction

10.2Social Distribution of Crime

10.2.1Ethnicity

10.2.2Gender

10.2.3Globalisation & Crime

10.2.4Media & Crime

10.2.5Types of Crimes

10.2.6End of Topic Test - Social Distribution of Crime

10.3Prevention & Punishment

10.3.1Surveillance

10.3.2Prevention

10.3.3Punishment

10.3.4Victimology

10.3.5End of Topic Test - Prevention & Punishment

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