3.4.1
Production & Consumption
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Identity and Production
Work is an important source of identity because factors relating to type of occupation and level of earnings are a good indicator of a person’s social class, providing information about status.

Influence of work on identity
- Work (or people’s role in production) influences identity in a number of ways.
- The type of occupation is an important indicator of social class identity and, therefore, perceived status within society.
- The amount of money a person earns influences status, the kind of consumer goods they can buy and the lifestyle they can lead.

Influence of work on identity cont.
- Work-related peer-group influences and friendships can influence the identity someone chooses to assert (e.g. group leader, trades union activist).
- People’s work can influence the identities they project to other through their work-leisure patterns.

Lack of work as stigmatised identity
- Lack of work can occur through, for example, unemployment, disability or retirement.
- Lack of work can undermine the part of our identity related to employment and can lead to what Durkheim called anomie (normlessness, or a lack of feelings of security and certainty).

Stigmatised identity cont.
- Unemployment can also lead to other disruptions of the normal routines and traditions of everyday social life.
- The unemployed may face what Goffman called a stigmatised identity through negative labelling as ‘benefit scroungers’.
Work and Leisure
Patterns of relationships between work and leisure (Parker, 1971/1976).

Parker
- Parker (1971, 1976) believes that people’s occupations and the way they experience their work (e.g. the amount of independence and satisfaction) have important influences on their leisure.

Three patterns
- Parker suggests that there are three patterns in the link between work and leisure:
- Opposition.
- Neutrality.
- Extension.

Opposition pattern
- In the opposition pattern, people see their leisure as a central life interest to compensate for and escape from physically hard and dangerous jobs.

Neutrality pattern
- The neutrality pattern suggests that people see their family and leisure (not work) as major life interests because their jobs are boring, unfulfilling and routine.

Extension pattern
- In the extension pattern, work is so interesting and demanding that there is a blurring of the distinction between work and leisure time; work extends into leisure time and leisure is often work-related.

Criticisms
- Parker overemphasises the importance of work in shaping leisure activities.
- Parker over-simplifies the influence of work on leisure.
- Parker's research is focused primarily on men in full-time paid employment.
Consumption and Identity
Postmodernists argue that work is declining in significance as a source of identity and is being replaced by consumer choices and leisure choices.

The declining significance of work as a source of identity
- Postmodernists like Bauman, suggest that work had lost its once central importance in people’s lives.
- Work is no longer seen as the central axis of identity which underpins other identities.
- Consuming goods and lifestyle choices have become much more significant sources of identity than work and occupation.

Postmodernists approaches to consumption and identity
- Postmodernists (e.g. Lyotard) argue that the most important aspects in moulding people’s identities have changed and are now more closely associated with consumer choices and leisure choices.

Consumer choices
- Consumer choices refer to people’s tastes and the type, image and style of the goods they buy, including music, home décor and designer labels.
- Leisure choices include holiday destinations, clubs and self-improvement activities.
1Theory & Methods
1.1Sociological Theories
1.2Sociological Methods
2Education with Methods in Context
2.1Role & Function of the Education System
2.2Educational Achievement
2.3Relationships & Processes Within Schools
3Option 1: Culture & Identity
3.1Conceptions of Culture
3.2Identity & Socialisation
3.3Social Identity
3.4Production, Consumption & Globalisation
4Option 1: Families & Households
4.1Families & Households
4.2Changing Patterns
4.3The Symmetrical Family
4.4Children & Childhood
5Option 1: Health
5.1Social Constructions
5.2Social Distribution of Healthcare
5.3Provision & Access to Healthcare
5.4Mental Health
6Option 1: Work, Poverty & Welfare
6.1Poverty & Wealth
7Option 2: Beliefs in Society
7.1Ideology, Science & Religion
7.2Religious Movements
7.3Society & Religion
8Option 2: Global Development
8.1Development, Underdevelopment & Global Inequality
8.2Globalisation & Global Organisations
8.3Aid, Trade, Industrialisation, Urbanisation
9Option 2: The Media
9.1Contemporary Media
9.2Media Representations
10Crime & Deviance
10.1Crime & Society
10.2Social Distribution of Crime
Jump to other topics
1Theory & Methods
1.1Sociological Theories
1.2Sociological Methods
2Education with Methods in Context
2.1Role & Function of the Education System
2.2Educational Achievement
2.3Relationships & Processes Within Schools
3Option 1: Culture & Identity
3.1Conceptions of Culture
3.2Identity & Socialisation
3.3Social Identity
3.4Production, Consumption & Globalisation
4Option 1: Families & Households
4.1Families & Households
4.2Changing Patterns
4.3The Symmetrical Family
4.4Children & Childhood
5Option 1: Health
5.1Social Constructions
5.2Social Distribution of Healthcare
5.3Provision & Access to Healthcare
5.4Mental Health
6Option 1: Work, Poverty & Welfare
6.1Poverty & Wealth
7Option 2: Beliefs in Society
7.1Ideology, Science & Religion
7.2Religious Movements
7.3Society & Religion
8Option 2: Global Development
8.1Development, Underdevelopment & Global Inequality
8.2Globalisation & Global Organisations
8.3Aid, Trade, Industrialisation, Urbanisation
9Option 2: The Media
9.1Contemporary Media
9.2Media Representations
10Crime & Deviance
10.1Crime & Society
10.2Social Distribution of Crime
Practice questions on Production & Consumption
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 1Influence of work on identity:Fill in the list
- 2The three patterns linking work and leisure (Parker): Fill in the list
- 3Criticisms of Parker's three patterns linking work and leisure:Fill in the list
- 4
- 5
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