9.1.4
Globalisation
Postmodernism
Postmodernism
Globalisation is the increased interconnectedness of societies and the decline in national borders. As a result, globalisation is making the world a smaller place. There are many consequences of globalisation for the media.
Identity
Identity
- The media has become more influential in shaping our identities.
- The media also defines our lifestyle; such as what we wear and eat.
Community
Community
- We are no longer part of ‘real’ communities but proto-communities such as Facebook, or via shared interests like soap opera viewerships.
Individualism
Individualism
- We no longer look at grand theories such as science or Marxism to explain the world, instead we are now individuals who are able to pick and mix our own styles and tastes from a wide variety of options.
Globalisation
Globalisation
- Globalisation is the increased interconnectedness of societies and the decline in national borders.
- As a result, globalisation is making the world a smaller place.
- There are many consequences of globalisation for the media.
Consequences of Globalisation for the Media
Consequences of Globalisation for the Media
Globalisation is the increased interconnectedness of societies and the decline in national borders. As a result, globalisation is making the world a smaller place. There are many consequences of globalisation for the media.
Choice
Choice
- Increased choice:
- Helps develop societies and promotes different cultural styles around the world.
Ownership
Ownership
- Ownership of the mass media:
- Large organisations own the media across the world; these people are known as global conglomerates.
The internet
The internet
- The internet:
- Allows us to access the world from wherever we are.
- For example, Skype and FaceTime allow us to be instantly connected to someone at the other side of the world.
Advertising
Advertising
- Advertising:
- Certain brands are internationally recognisable.
- E.g. Coca-cola and McDonalds.
- These brands are so recognisable that they are more recognised globally than religious symbols.
- Certain brands are internationally recognisable.
Entertainment
Entertainment
- Entertainment:
- We watch the same films, TV programs, listen to the same music and support the same sporting events.
Disneyfication
Disneyfication
- Disneyfication:
- This is the influence of American entertainment culture on the rest of the world.
- We all watch American sitcoms and listen to celebrity gossip, e.g. Keeping up with the Kardashians.
Theoretical Approaches to Globalisation and the Media
Theoretical Approaches to Globalisation and the Media
Marxists and Postmodernists disagree about whether globalisation of the media is having a positive or negative impact.
Marxists
Marxists
- They argue that globalisation restricts choice.
- Local media and culture is being replaced by global culture.
- This global culture is dominated by a powerful few.
- This therefore allows dominant ruling class ideologies to be spread around the world and therefore it is maintaining bourgeoisie power over the working class.
Cultural imperialism
Cultural imperialism
- Marxists argue that many countries are now subjected to cultural imperialism, where dominant countries flush out the cultural traditions of non-western countries.
Postmodernists
Postmodernists
- They disagree with Marxists and argue the media now offers more choices and creates more opportunities around the world.
- Local cultures are not swallowed up by dominant American culture, instead they adapt to global culture.
- They take elements of it and match it to their own culture.
- This creates a pick and mix society.
1Theory & Methods
1.1Sociological Theories
1.2Sociological Methods
2Education with Methods in Context
2.1Role & Function of the Education System
2.2Educational Achievement
2.3Relationships & Processes Within Schools
3Option 1: Culture & Identity
3.1Conceptions of Culture
3.2Identity & Socialisation
3.3Social Identity
3.4Production, Consumption & Globalisation
4Option 1: Families & Households
4.1Families & Households
4.2Changing Patterns
4.3The Symmetrical Family
4.4Children & Childhood
5Option 1: Health
5.1Social Constructions
5.2Social Distribution of Healthcare
5.3Provision & Access to Healthcare
5.4Mental Health
6Option 1: Work, Poverty & Welfare
6.1Poverty & Wealth
7Option 2: Beliefs in Society
7.1Ideology, Science & Religion
7.2Religious Movements
7.3Society & Religion
8Option 2: Global Development
8.1Development, Underdevelopment & Global Inequality
8.2Globalisation & Global Organisations
8.3Aid, Trade, Industrialisation, Urbanisation
9Option 2: The Media
9.1Contemporary Media
9.2Media Representations
10Crime & Deviance
10.1Crime & Society
10.2Social Distribution of Crime
Jump to other topics
1Theory & Methods
1.1Sociological Theories
1.2Sociological Methods
2Education with Methods in Context
2.1Role & Function of the Education System
2.2Educational Achievement
2.3Relationships & Processes Within Schools
3Option 1: Culture & Identity
3.1Conceptions of Culture
3.2Identity & Socialisation
3.3Social Identity
3.4Production, Consumption & Globalisation
4Option 1: Families & Households
4.1Families & Households
4.2Changing Patterns
4.3The Symmetrical Family
4.4Children & Childhood
5Option 1: Health
5.1Social Constructions
5.2Social Distribution of Healthcare
5.3Provision & Access to Healthcare
5.4Mental Health
6Option 1: Work, Poverty & Welfare
6.1Poverty & Wealth
7Option 2: Beliefs in Society
7.1Ideology, Science & Religion
7.2Religious Movements
7.3Society & Religion
8Option 2: Global Development
8.1Development, Underdevelopment & Global Inequality
8.2Globalisation & Global Organisations
8.3Aid, Trade, Industrialisation, Urbanisation
9Option 2: The Media
9.1Contemporary Media
9.2Media Representations
10Crime & Deviance
10.1Crime & Society
10.2Social Distribution of Crime
Unlock your full potential with GoStudent tutoring
Affordable 1:1 tutoring from the comfort of your home
Tutors are matched to your specific learning needs
30+ school subjects covered