9.1.3

Sociological Approaches: New Media

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Marxism and Neo Marxism

Marxists believe that the media have ideological dominance.

Marxism 

Marxism 

  • The media reinforces the dominant position of the ruling class in a capitalist society and affirms the patterns of power that exist. ​
  • This creates an ‘ideological smokescreen’ that persuades the working class to accept their position in society.
Ruling class hegemony

Ruling class hegemony

  • Marxists believe that the media is owned and controlled by the ruling class and those who own the media will directly influence the content to reflect their interest. 
  • This maintains ruling class hegemony and feeds into the proletariats false class consciousness.
Socialisation of journalists

Socialisation of journalists

  • They also argue that journalists are socialised in the dominant ideology and will therefore reflect the values of the ruling class.
  • Journalists will go along with the owner’s views as they depend on them for their jobs. 
Neo Marxism 

Neo Marxism 

  • The media emphasises the power of ruling class hegemony.
  • This ideology is spread because the journalists accept it and believe it to be reasonable to do so. 
  • They argue that the media is controlled by the journalists.
  • Journalist are socialised into the dominant ideology so therefore will reflect the values of the ruling class.
  • However this bias is unintentional, it is a by-product of the journalists socialisation.

Pluralism

Pluralists differ from Marxists. They argue that ideological domination in the media is prevented for several reasons.

Preventing ideological domination

Preventing ideological domination

  • The diversity of the mass media products, the different platforms for broadcasting and the range of pressures that influence the production of the media serve to ensure that ideological domination cannot take place.
Consumer choice

Consumer choice

  • Pluralists argue that consumer choice will dictate the content of media and all tastes are catered for.
Pluralism

Pluralism

  • They point out that the media is:
    • Owned by different organisations.
    • Regulated by the government.
    • The content is controlled by consumer choice.
Profit

Profit

  • Owners want profit and need an audience so they provide the audience with what they want.
Journalists

Journalists

  • Journalists have independence and are not manipulated by the owners. 
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1

Theory & Methods

1.1

Sociological Theories

1.1.1Marxism1.1.2Feminism1.1.3Social Action Theories
1.2

Sociological Methods

1.2.1Types of Data1.2.2Positivism & Interpretivism1.2.3Research Design1.2.4Research Considerations1.2.5Values in Research1.2.6Modernity & Post-Modernity1.2.7Sociology as a Science1.2.8Sociology & Social Policy1.2.9End of Topic Test - Sociology Methods & Theories
1.3

Sources of Data

1.3.1Introduction1.3.2Experiments1.3.3Surveys1.3.4Longitudinal Studies1.3.5Questionnaires1.3.6Types of Questionnaires1.3.7Interviews1.3.8Observation1.3.9Case Studies1.3.10Documents1.3.11Official Statistics1.3.12End of Topic Test - Sources of Data
2

Education with Methods in Context

2.1

Role & Function of the Education System

2.1.1Introduction2.1.2Functionalist Theories2.1.3Marxist & Feminist Theories2.1.4The New Right
2.2

Educational Achievement

2.2.1Social Class: Internal Factors2.2.2Social Class: External Factors2.2.3Social Class: Attitudes to Education2.2.4Social Class: Difference in Achievement2.2.5Gender2.2.6Ethnicity
2.3

Relationships & Processes Within Schools

2.3.1Processes2.3.2Labelling2.3.3Categorisations2.3.4Student Experience2.3.5End of Topic Test -Education with Methods
2.4

Educational Policies

2.4.1Equality2.4.2Privatisation2.4.3Marketisation2.4.4Government Policies by Party2.4.5Globalisation2.4.6End of Topic Test- Educational Policies2.4.7Practice Exam Question - Social Policies
3

Option 1: Culture & Identity

3.1

Conceptions of Culture

3.1.1Culture3.1.2Mass Culture3.1.3Popular Culture3.1.4Global Culture3.1.5End of Topic Test - Culture and Identity
3.2

Identity & Socialisation

3.2.1Identities3.2.2Socialisation3.2.3Secondary Socialisation3.2.4Theories of Socialisation3.2.5End of Topic Test - Identity3.2.6Practice Exam Question - Socialisation & Equality
3.3

Social Identity

3.3.1Social Class3.3.2Upper & Middle Class3.3.3Working & Underclass3.3.4Social Class Evaluation3.3.5Gender3.3.6Changing Gender Identities3.3.7Ethnicity3.3.8Age3.3.9Disability3.3.10Nationality3.3.11End of Topic Test - Social Identity
3.4

Production, Consumption & Globalisation

3.4.1Production & Consumption3.4.2Globalisation3.4.3Evaluation3.4.4End of Topic Test - Production
4

Option 1: Families & Households

4.1

Families & Households

4.1.1Definitions4.1.2Functionalist & New Right Perspectives4.1.3Marxist & Feminist Perspectives4.1.4Postmodernist Perspective4.1.5End of Topic Test - Families & Households4.1.6Practice Exam Question - Function of Family
4.2

Changing Patterns

4.2.1Marriage4.2.2Divorce4.2.3LAT Relationships4.2.4Child-Bearing4.2.5Lone Parenthood4.2.6Diversity4.2.7The Sociology of Personal Life4.2.8Government Policies Post-WW24.2.9End of Topic Test - Changing Patterns
4.3

The Symmetrical Family

4.3.1The Symmetrical Family4.3.2Evaluation
4.4

Children & Childhood

4.4.1Childhood4.4.2Childhood in the UK4.4.3Childhood as a Social Construct4.4.4The Disappearance of Childhood4.4.5Child Abuse4.4.6Domestic Violence4.4.7End of Topic Test - Family & Childhood
4.5

Demographic Trends UK

4.5.1Introduction4.5.2Birth Rates4.5.3Death Rates4.5.4The Ageing Population4.5.5Studies on the Ageing Population4.5.6Migration4.5.7Globalisation4.5.8End of Topic Test - Demographics UK
5

Option 1: Health

5.1

Social Constructions

5.1.1The Body5.1.2Health, Illness & Disease5.1.3Disability5.1.4Models of Health & Illness5.1.5End of Topic Test - Social Constructions
5.2

Social Distribution of Healthcare

5.2.1Social Class5.2.2Gender5.2.3Ethnicity5.2.4Regional
5.3

Provision & Access to Healthcare

5.3.1The NHS5.3.2Inequalities in Provision5.3.3Sociological Explanations5.3.4Inequalities in Access5.3.5Inequalities in Access 25.3.6End of Topic Test - Distribution Health
5.4

Mental Health

5.4.1The Biomedical Approach5.4.2Social Patterns5.4.3Social Constructionist Approach
5.5

The Globalised Health Industry

5.5.1The Functionalist Approach5.5.2The Postmodernist Approach5.5.3The Globalised Health Industry5.5.4End of Topic Test - Mental Health & Globalisation
6

Option 1: Work, Poverty & Welfare

6.1

Poverty & Wealth

6.1.1Types of Poverty6.1.2Types of Poverty 26.1.3Distribution of Wealth UK6.1.4Sociological Theories6.1.5Sociological Theories 26.1.6Distribution of Poverty UK6.1.7End of Topic Test - Poverty & Wealth
6.2

Welfare

6.2.1The Welfare State6.2.2Theoretical Approaches to Welfare
6.3

Labour Process

6.3.1Nature of Work6.3.2Technology & Control6.3.3Work & Life6.3.4The Effects of Globalisation6.3.5Globalisation & Worklessness6.3.6End of Topic Test - Welfare & Labour
7

Option 2: Beliefs in Society

7.1

Ideology, Science & Religion

7.1.1Types of Religion7.1.2Ideology & Belief Systems7.1.3Social Stability & Religion7.1.4Social Change & Religion7.1.5End of Topic Test - Ideology, Science & Religion
7.2

Religious Movements

7.2.1Religious Organisations7.2.2New Religious Movements7.2.3New Age Movements7.2.4Practice Exam Question - Growth of NRMs
7.3

Society & Religion

7.3.1Social Groups & Religion7.3.2Gender & Religion7.3.3End of Topic Test- Religious Movements & Society
7.4

Contemporary Religion

7.4.1Secularisation UK7.4.2Against Secularisation7.4.3Secularisation US7.4.4Fundamentalism7.4.5Economic Development & Religion7.4.6End of Topic - Contemporary Religion
8

Option 2: Global Development

8.1

Development, Underdevelopment & Global Inequality

8.1.1Development8.1.2Underdevelopment & Global Inequality
8.2

Globalisation & Global Organisations

8.2.1Globalisation8.2.2Transnational Corporations & International Agency8.2.3Non-Governmental Organisations (NGOs)
8.3

Aid, Trade, Industrialisation, Urbanisation

8.3.1Development: Aid & Trade8.3.2Development: Industrialisation & Urbanisation8.3.3Development: Environment & War
9

Option 2: The Media

9.1

Contemporary Media

9.1.1New Media9.1.2Control of the Media9.1.3Sociological Approaches: New Media9.1.4Globalisation9.1.5News Selection9.1.6Moral Panics9.1.7End of Topic Test - Contemporary Media
9.2

Media Representations

9.2.1Age9.2.2Social Class & Ethnicity9.2.3Gender9.2.4Sexuality & Disability9.2.5Practice Exam Questions - Presentation of Women
9.3

Audiences

9.3.1Media Theories9.3.2Media Theories 29.3.3Media Representations & Audiences
10

Crime & Deviance

10.1

Crime & Society

10.1.1Functionalism10.1.2Subcultural Theory10.1.3Marxism10.1.4Realism10.1.5Other Approaches10.1.6End of Topic Test - Crime & Society10.1.7Practice Exam Questions - Social Construction
10.2

Social Distribution of Crime

10.2.1Ethnicity10.2.2Gender10.2.3Globalisation & Crime10.2.4Media & Crime10.2.5Types of Crimes10.2.6End of Topic Test - Social Distribution of Crime
10.3

Prevention & Punishment

10.3.1Surveillance10.3.2Prevention10.3.3Punishment10.3.4Victimology10.3.5End of Topic Test - Prevention & Punishment

Practice questions on Sociological Approaches: New Media

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  1. 1
    Marxism and the media:Fill in the list
  2. 2
    Factors preventing ideological domination according to pluralists:Fill in the list
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Control of the Media

Globalisation