3.1.4
Global Culture
Global Culture
Global Culture
Globalisation has led to the emergence of a global culture, where cultural products, norms, values and ways of life in different countries are becoming increasingly similar.
Globalisation
Globalisation
- Theorists such as Ritzer, Flew, Klein and Sklair have suggested that globalisation has led to the emergence of a global culture, where national and local cultures are undermined, and cultural products, norms, values and ways of life in different countries are becoming increasingly similar.
Media technologies
Media technologies
- The globalisation of culture is fuelled, in part, by new media technologies such as the Internet and satellite TV, which enable instant communication and exploration of world cultures.
- The culture industries, such as global media corporations, sell the same cultural products around the world which weaken the cultural differences between countries and spreads a similar culture well beyond the borders of individual nation-states.
Marketisation
Marketisation
- The advertising and marketisation of global brands like Apple, Coca-Cola, Nike, and Starbucks promote global images that influence the daily lives of people from around the world, becoming cultural symbols around which people can form identities and views of the world.
Tourism
Tourism
- International tourism and global travel mean that people can absorb cultures from across the world and adapt them to suit their own consumer lifestyle.
Cultural homogenisation
Cultural homogenisation
- All these processes have led to what is called cultural homogenisation, or the growing similarity to culture.
- For example the same TV shows and films, music and designer clothes.
Marxists
Marxists
- Marxists argue that global culture isn’t, in reality, global but imposed Western (predominantly American) culture; a form of Americanisation or ‘American imperialism’.
Postmodernists
Postmodernists
- Postmodernists claim that there is no single global culture but a diversity of cultures from which people can pick and choose.
- Hybridisation is a term that suggesting a mixing or blending of cultures, where global products are adapted to be more in keeping with the local culture, for example, McDonald's in India doesn’t use pork or beef in their burgers.
1Theory & Methods
1.1Sociological Theories
1.2Sociological Methods
2Education with Methods in Context
2.1Role & Function of the Education System
2.2Educational Achievement
2.3Relationships & Processes Within Schools
3Option 1: Culture & Identity
3.1Conceptions of Culture
3.2Identity & Socialisation
3.3Social Identity
3.4Production, Consumption & Globalisation
4Option 1: Families & Households
4.1Families & Households
4.2Changing Patterns
4.3The Symmetrical Family
4.4Children & Childhood
5Option 1: Health
5.1Social Constructions
5.2Social Distribution of Healthcare
5.3Provision & Access to Healthcare
5.4Mental Health
6Option 1: Work, Poverty & Welfare
6.1Poverty & Wealth
7Option 2: Beliefs in Society
7.1Ideology, Science & Religion
7.2Religious Movements
7.3Society & Religion
8Option 2: Global Development
8.1Development, Underdevelopment & Global Inequality
8.2Globalisation & Global Organisations
8.3Aid, Trade, Industrialisation, Urbanisation
9Option 2: The Media
9.1Contemporary Media
9.2Media Representations
10Crime & Deviance
10.1Crime & Society
10.2Social Distribution of Crime
Jump to other topics
1Theory & Methods
1.1Sociological Theories
1.2Sociological Methods
2Education with Methods in Context
2.1Role & Function of the Education System
2.2Educational Achievement
2.3Relationships & Processes Within Schools
3Option 1: Culture & Identity
3.1Conceptions of Culture
3.2Identity & Socialisation
3.3Social Identity
3.4Production, Consumption & Globalisation
4Option 1: Families & Households
4.1Families & Households
4.2Changing Patterns
4.3The Symmetrical Family
4.4Children & Childhood
5Option 1: Health
5.1Social Constructions
5.2Social Distribution of Healthcare
5.3Provision & Access to Healthcare
5.4Mental Health
6Option 1: Work, Poverty & Welfare
6.1Poverty & Wealth
7Option 2: Beliefs in Society
7.1Ideology, Science & Religion
7.2Religious Movements
7.3Society & Religion
8Option 2: Global Development
8.1Development, Underdevelopment & Global Inequality
8.2Globalisation & Global Organisations
8.3Aid, Trade, Industrialisation, Urbanisation
9Option 2: The Media
9.1Contemporary Media
9.2Media Representations
10Crime & Deviance
10.1Crime & Society
10.2Social Distribution of Crime
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