9.1.1

New Media

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New Media: Neophiliacs

New media refers to the evolution of existing media delivery systems and the development of new digital communication technologies.   

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New media

  • Three characteristics of the new media:
    • Convergence- combining different technologies. 
    • Compression- signals are digital so can be sent down the same cable. 
    • Interactivity- where the audience can interact with the media.   
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Neophiliacs

  • Neophiliacs support the growth of the new media.
  • They believe it has had a positive impact on society.
  • They outline three positive aspects of the new media.
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E-commerce

  1. An e-commerce revolution:
    • Shopping online is quick and easy.
    • Retailers offer exclusive internet deals to consumers, making prices more competitive.​ 
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Democracy

  1. Revitalising democracy:
    • People can seek alternative views than the ones presented in mainstream media.​ 
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Choice

  1. Increased consumer choice:
    • More TV channels and an increase in media output systems​. 

New Media: Cultural Pessimists

New media refers to the evolution of existing media delivery systems and the development of new digital communication technologies.   

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New media

  • Three characteristics of the new media:
    • Convergence- combining different technologies. 
    • Compression- signals are digital so can be sent down the same cable. 
    • Interactivity- where the audience can interact with the media. 
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Cultural pessimists

  • Cultural pessimists​ believe that the revolution of the new media has been exaggerated.
  • They believe it has had a negative impact on society.
  • They outline three negative aspects of the new media.  
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Monopolies

  1. Domination by media conglomerates:
    • The internet is dominated by a small amount of companies and they can direct audiences to certain products that benefit the elite.
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Quality

  1. Decline in quality:
    • There isn’t more choice.
    • Instead media companies fill TV channels with repeated programming and reality TV to dumb down audiences.
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Elite power

  1. Reinforcing elite power:
    • Major corporations dominate the internet with websites that ensure their view is most prominent. ​ 

Jump to other topics

1Theory & Methods

2Education with Methods in Context

3Option 1: Culture & Identity

4Option 1: Families & Households

5Option 1: Health

6Option 1: Work, Poverty & Welfare

7Option 2: Beliefs in Society

8Option 2: Global Development

9Option 2: The Media

10Crime & Deviance

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