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Evaluating Production, Consumption, Globalisation and Identity

Not all sociologists believe in the 'pick-and-mix' model of fluid, multiple identity that others see as the result of globalisation and glocalisation.

__Jenkins__

Jenkins

  • Jenkins argues that identity remains rooted in social experience and membership of social groups, and rejects the view that identity is something that can be changed at will.
__Bradley__

Bradley

  • Bradley believes that there is more fluidity and choice of identity in contemporary society and that people are less likely to have a single overarching identity, such as social class, gender or ethnicity.
Glocalisation

Glocalisation

  • Globalisation and glocalisation are opening up access to a much wider range of consumer goods, symbols, ideas, cultures and lifestyles which are increasingly drawn upon to create new, glocal hybrid and multiple identities.
Jump to other topics
1

Theory & Methods

2

Education with Methods in Context

3

Option 1: Culture & Identity

4

Option 1: Families & Households

5

Option 1: Health

6

Option 1: Work, Poverty & Welfare

7

Option 2: Beliefs in Society

8

Option 2: Global Development

9

Option 2: The Media

10

Crime & Deviance

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