3.4.3

Evaluation

Test yourself

Evaluating Production, Consumption, Globalisation and Identity

Not all sociologists believe in the 'pick-and-mix' model of fluid, multiple identity that others see as the result of globalisation and glocalisation.

Illustrative background for __Jenkins__Illustrative background for __Jenkins__ ?? "content

Jenkins

  • Jenkins argues that identity remains rooted in social experience and membership of social groups, and rejects the view that identity is something that can be changed at will.
Illustrative background for __Bradley__Illustrative background for __Bradley__ ?? "content

Bradley

  • Bradley believes that there is more fluidity and choice of identity in contemporary society and that people are less likely to have a single overarching identity, such as social class, gender or ethnicity.
Illustrative background for GlocalisationIllustrative background for Glocalisation ?? "content

Glocalisation

  • Globalisation and glocalisation are opening up access to a much wider range of consumer goods, symbols, ideas, cultures and lifestyles which are increasingly drawn upon to create new, glocal hybrid and multiple identities.

Jump to other topics

1Theory & Methods

2Education with Methods in Context

3Option 1: Culture & Identity

4Option 1: Families & Households

5Option 1: Health

6Option 1: Work, Poverty & Welfare

7Option 2: Beliefs in Society

8Option 2: Global Development

9Option 2: The Media

10Crime & Deviance

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