9.2.1

Age

Test yourself

Childhood

Different ages groups tend to be represented in different ways in the media. Content analysis’ show that children are represented in six reoccurring stereotypes.

Illustrative background for Ages in the mediaIllustrative background for Ages in the media ?? "content

Ages in the media

  • Different ages groups tend to be represented in different ways in the media. ​ 
  • There are three main types of stereotypes: ​ 
    • Childhood​. 
    • Youth.​ 
    • Older people.
Illustrative background for Children in the mediaIllustrative background for Children in the media ?? "content

Children in the media

  • Children are represented in positive ways in the media.
  • Content analysis’ show that children are represented in six reoccurring stereotypes.
Illustrative background for Stereotypes Illustrative background for Stereotypes ?? "content

Stereotypes

  1. Cute:
    • Commonly found in TV adverts selling baby products.
  2. Little devils:
    • Found in comedy and sitcoms.
Illustrative background for StereotypesIllustrative background for Stereotypes ?? "content

Stereotypes

  1. Brilliant:
    • Very intelligent children or children that have been heroic.
  2. Brave little angels:
    • Children with illnesses that are long term or terminal.
Illustrative background for StereotypesIllustrative background for Stereotypes ?? "content

Stereotypes

  1. Accessories:
    • Children can humanise celebrities or politicians in the public eye.
  2. Modern:
    • Children are very different to ‘the good old days'.

Youth and Elderly

Different ages groups tend to be represented in different ways in the media. ​Young and older people are presented in the media in quite negative ways.

Illustrative background for Ages in the mediaIllustrative background for Ages in the media ?? "content

Ages in the media

  • Different ages groups tend to be represented in different ways in the media. ​ 
  • There are three main types of stereotypes: ​ 
    • Childhood​. 
    • Youth.​ 
    • Older people.
Illustrative background for Young peopleIllustrative background for Young people ?? "content

Young people

  • Young people are seen as a problem group because the media portrays them as vandals. ​
  • The media tends not to praise the youth for their positive achievements.
Illustrative background for __Cohen__Illustrative background for __Cohen__ ?? "content

Cohen

  • Cohen found that youths were blamed for all problems in society and were used as a scapegoat.
  • Focusing on the negative aspects of young people means that the media ignore the real societal problems facing young people today.
Illustrative background for __Wayne et al.__Illustrative background for __Wayne et al.__ ?? "content

Wayne et al.

  • Wayne et al. argue that many of the problems that have been caused by the government are ignored in the media such as youth unemployment, youth homelessness and mental health.
Illustrative background for Older peopleIllustrative background for Older people ?? "content

Older people

  • Older people are presented in the media in quite negative ways.
  • It is argued that older people are stereotyped more than any other group. ​
  • These stereotypes include being grumpy and a burden​ on society.
Illustrative background for Age ConcernIllustrative background for Age Concern ?? "content

Age Concern

  • The charity group Age Concern highlight that elderly people are underrepresented in the media, making them appear invisible in modern society.
  • In fact the opposite of this is occurring in society due to an ageing population and increased life expectancy.

Jump to other topics

1Theory & Methods

1.1Sociological Theories

1.1.1Marxism

1.1.2Feminism

1.1.3Social Action Theories

1.2Sociological Methods

1.2.1Types of Data

1.2.2Positivism & Interpretivism

1.2.3Research Design

1.2.4Research Considerations

1.2.5Values in Research

1.2.6Modernity & Post-Modernity

1.2.7Sociology as a Science

1.2.8Sociology & Social Policy

1.2.9End of Topic Test - Sociology Methods & Theories

1.3Sources of Data

1.3.1Introduction

1.3.2Experiments

1.3.3Surveys

1.3.4Longitudinal Studies

1.3.5Questionnaires

1.3.6Types of Questionnaires

1.3.7Interviews

1.3.8Observation

1.3.9Case Studies

1.3.10Documents

1.3.11Official Statistics

1.3.12End of Topic Test - Sources of Data

2Education with Methods in Context

2.1Role & Function of the Education System

2.1.1Introduction

2.1.2Functionalist Theories

2.1.3Marxist & Feminist Theories

2.1.4The New Right

2.2Educational Achievement

2.2.1Social Class: Internal Factors

2.2.2Social Class: External Factors

2.2.3Social Class: Attitudes to Education

2.2.4Social Class: Difference in Achievement

2.2.5Gender

2.2.6Ethnicity

2.3Relationships & Processes Within Schools

2.3.1Processes

2.3.2Labelling

2.3.3Categorisations

2.3.4Student Experience

2.3.5End of Topic Test -Education with Methods

2.4Educational Policies

2.4.1Equality

2.4.2Privatisation

2.4.3Marketisation

2.4.4Government Policies by Party

2.4.5Globalisation

2.4.6End of Topic Test- Educational Policies

2.4.7Practice Exam Question - Social Policies

3Option 1: Culture & Identity

3.1Conceptions of Culture

3.1.1Culture

3.1.2Mass Culture

3.1.3Popular Culture

3.1.4Global Culture

3.1.5End of Topic Test - Culture and Identity

3.2Identity & Socialisation

3.2.1Identities

3.2.2Socialisation

3.2.3Secondary Socialisation

3.2.4Theories of Socialisation

3.2.5End of Topic Test - Identity

3.2.6Practice Exam Question - Socialisation & Equality

3.3Social Identity

3.3.1Social Class

3.3.2Upper & Middle Class

3.3.3Working & Underclass

3.3.4Social Class Evaluation

3.3.5Gender

3.3.6Changing Gender Identities

3.3.7Ethnicity

3.3.8Age

3.3.9Disability

3.3.10Nationality

3.3.11End of Topic Test - Social Identity

3.4Production, Consumption & Globalisation

3.4.1Production & Consumption

3.4.2Globalisation

3.4.3Evaluation

3.4.4End of Topic Test - Production

4Option 1: Families & Households

4.1Families & Households

4.1.1Definitions

4.1.2Functionalist & New Right Perspectives

4.1.3Marxist & Feminist Perspectives

4.1.4Postmodernist Perspective

4.1.5End of Topic Test - Families & Households

4.1.6Practice Exam Question - Function of Family

4.2Changing Patterns

4.2.1Marriage

4.2.2Divorce

4.2.3LAT Relationships

4.2.4Child-Bearing

4.2.5Lone Parenthood

4.2.6Diversity

4.2.7The Sociology of Personal Life

4.2.8Government Policies Post-WW2

4.2.9End of Topic Test - Changing Patterns

4.3The Symmetrical Family

4.3.1The Symmetrical Family

4.3.2Evaluation

4.4Children & Childhood

4.4.1Childhood

4.4.2Childhood in the UK

4.4.3Childhood as a Social Construct

4.4.4The Disappearance of Childhood

4.4.5Child Abuse

4.4.6Domestic Violence

4.4.7End of Topic Test - Family & Childhood

4.5Demographic Trends UK

4.5.1Introduction

4.5.2Birth Rates

4.5.3Death Rates

4.5.4The Ageing Population

4.5.5Studies on the Ageing Population

4.5.6Migration

4.5.7Globalisation

4.5.8End of Topic Test - Demographics UK

5Option 1: Health

5.1Social Constructions

5.1.1The Body

5.1.2Health, Illness & Disease

5.1.3Disability

5.1.4Models of Health & Illness

5.1.5End of Topic Test - Social Constructions

5.2Social Distribution of Healthcare

5.2.1Social Class

5.2.2Gender

5.2.3Ethnicity

5.2.4Regional

5.3Provision & Access to Healthcare

5.3.1The NHS

5.3.2Inequalities in Provision

5.3.3Sociological Explanations

5.3.4Inequalities in Access

5.3.5Inequalities in Access 2

5.3.6End of Topic Test - Distribution Health

5.4Mental Health

5.4.1The Biomedical Approach

5.4.2Social Patterns

5.4.3Social Constructionist Approach

5.5The Globalised Health Industry

5.5.1The Functionalist Approach

5.5.2The Postmodernist Approach

5.5.3The Globalised Health Industry

5.5.4End of Topic Test - Mental Health & Globalisation

6Option 1: Work, Poverty & Welfare

6.1Poverty & Wealth

6.1.1Types of Poverty

6.1.2Types of Poverty 2

6.1.3Distribution of Wealth UK

6.1.4Sociological Theories

6.1.5Sociological Theories 2

6.1.6Distribution of Poverty UK

6.1.7End of Topic Test - Poverty & Wealth

6.2Welfare

6.2.1The Welfare State

6.2.2Theoretical Approaches to Welfare

6.3Labour Process

6.3.1Nature of Work

6.3.2Technology & Control

6.3.3Work & Life

6.3.4The Effects of Globalisation

6.3.5Globalisation & Worklessness

6.3.6End of Topic Test - Welfare & Labour

7Option 2: Beliefs in Society

7.1Ideology, Science & Religion

7.1.1Types of Religion

7.1.2Ideology & Belief Systems

7.1.3Social Stability & Religion

7.1.4Social Change & Religion

7.1.5End of Topic Test - Ideology, Science & Religion

7.2Religious Movements

7.2.1Religious Organisations

7.2.2New Religious Movements

7.2.3New Age Movements

7.2.4Practice Exam Question - Growth of NRMs

7.3Society & Religion

7.3.1Social Groups & Religion

7.3.2Gender & Religion

7.3.3End of Topic Test- Religious Movements & Society

7.4Contemporary Religion

7.4.1Secularisation UK

7.4.2Against Secularisation

7.4.3Secularisation US

7.4.4Fundamentalism

7.4.5Economic Development & Religion

7.4.6End of Topic - Contemporary Religion

8Option 2: Global Development

8.1Development, Underdevelopment & Global Inequality

8.1.1Development

8.1.2Underdevelopment & Global Inequality

8.2Globalisation & Global Organisations

8.2.1Globalisation

8.2.2Transnational Corporations & International Agency

8.2.3Non-Governmental Organisations (NGOs)

8.3Aid, Trade, Industrialisation, Urbanisation

8.3.1Development: Aid & Trade

8.3.2Development: Industrialisation & Urbanisation

8.3.3Development: Environment & War

9Option 2: The Media

9.1Contemporary Media

9.1.1New Media

9.1.2Control of the Media

9.1.3Sociological Approaches: New Media

9.1.4Globalisation

9.1.5News Selection

9.1.6Moral Panics

9.1.7End of Topic Test - Contemporary Media

9.2Media Representations

9.2.1Age

9.2.2Social Class & Ethnicity

9.2.3Gender

9.2.4Sexuality & Disability

9.2.5Practice Exam Questions - Presentation of Women

9.3Audiences

9.3.1Media Theories

9.3.2Media Theories 2

9.3.3Media Representations & Audiences

10Crime & Deviance

10.1Crime & Society

10.1.1Functionalism

10.1.2Subcultural Theory

10.1.3Marxism

10.1.4Realism

10.1.5Other Approaches

10.1.6End of Topic Test - Crime & Society

10.1.7Practice Exam Questions - Social Construction

10.2Social Distribution of Crime

10.2.1Ethnicity

10.2.2Gender

10.2.3Globalisation & Crime

10.2.4Media & Crime

10.2.5Types of Crimes

10.2.6End of Topic Test - Social Distribution of Crime

10.3Prevention & Punishment

10.3.1Surveillance

10.3.2Prevention

10.3.3Punishment

10.3.4Victimology

10.3.5End of Topic Test - Prevention & Punishment

Go student ad image

Unlock your full potential with GoStudent tutoring

  • Affordable 1:1 tutoring from the comfort of your home

  • Tutors are matched to your specific learning needs

  • 30+ school subjects covered

Book a free trial lesson

End of Topic Test - Contemporary Media

Social Class & Ethnicity