Rural-Urban Pull Factors
Geography: KS3, topic 14.1.5
Rural-Urban Pull Factors
The reasons that encourage someone to move from a rural to an urban area are called pull factors. Worldwide, about 77 million people are moving from rural to urban areas each year.

Economic pull factor
- An economic pull factor is better job opportunities.
- Industrialisation encourages urbanisation because people leave rural areas to provide the workforce for factories in towns and cities.

Social pull factor
- A social pull factor is better healthcare facilities.

Environmental pull factor
- An environmental pull factor is the lower chance of natural disasters (e.g. flooding from hurricanes).
Test yourself on Rural-Urban Pull Factors
Which of the following is a SOCIAL pull factor that may drive people to urban areas?